US marketers are expanding their use of social media tools, with 28.3% using Snapchat this year, versus 25% in 2017, and 69.2% using Instagram, up from 62.6% last year, eMarketer reports. Instagram’s popularity stems from advertisers being able to use the platform for organic engagement, while Snapchat primarily encourages paid advertising. Instagram Use Among Marketers … Continue reading »
Percentage of US Marketers Using Facebook
Despite all of the controversy surrounding Facebook, marketers are not leaving the platform. In fact, the number of US marketers using Facebook for marketing purposes increased slightly this year to 86.3%, according to eMarketer forecasts. A similar number of marketers are expected to continue to use Facebook next year. Why Marketers Stick with Facebook As … Continue reading »
Key Social Trends for 2017: Live Video and Location-Based Ads
Social media is a major player in the most important conversations in media and marketing—including attribution, live streaming, digital video advertising and messaging. eMarketers report “US Social Trends for 2017: eMarketer’s Predictions for Attribution, Live Streaming, Messaging, Influencer Marketing and More” predicts what will happen in 2017. Marketers that want to know what offline actions … Continue reading »
Marketers Use of Social Data [Research]
More than half of marketers in Europe and the US are using social data for their business activities. According to October research, another 23% are not, and it’s primarily because they just don’t have the time. According to June 2016 polling by Falcon.io, in partnership with Survey Sampling International, 64% of marketers said they use … Continue reading »
Marketers’ Social Media Spending [Study]
According to a CMO Survey by Duke University’s Fuqua School of Business, social media spending has grown from 3.5% of marketing budgets in 2009 to 11.7% in 2016. The growth rate attests to the importance companies place in these new marketing tools. The figure for 2016 falls short of a projection made five years ago … Continue reading »
Ideal Marketing Mix [Study]
Struggling to optimize your marketing across channels? You’re not alone. It’s the biggest challenge facing marketers today. A new study from Millward Brown Digital finds that this continues to be a monumental struggle, with marketers demonstrating a lack of confidence in their media allocations. Just 32% of the marketers surveyed by MBD reported having confidence … Continue reading »
Most Important Skills for Marketing Success [Survey]
Digital marketing, including social media, is the skill that the greatest share of CMOs believe is most important to their marketing team’s success today, per results from a recent Spencer Stuart survey of 150 marketing leaders. Data analytics and insights, along with strategic thinking, round out the top-3 most important skills. Trouble is, they’re also … Continue reading »
B2B Social Media Engagement, by Industry and Platform [Report]
According to the TrackMaven report, B2B brands active on social media saw their highest engagement rates (number of interactions per post per 1,000 followers) last year on Instagram, though that may change as interaction rates are declining on the platform and an algorithm change is pending. Beyond Instagram, brands saw relatively high engagement rates on … Continue reading »
What Top Performing Marketers Are Doing [Report]
Top-performing marketing teams commit to the customer journey and the customer experience, collaborate with other business units and enjoy buy-in from their executive leadership, according to Salesforce’s latest annual “State of Marketing” report that surveyed almost 4,000 marketing leaders across various countries. 18% of respondents are “extremely satisfied” with the current outcomes realized as a … Continue reading »
Purchase Influencers [Survey]
Word-of-mouth influences the purchases of more US consumers than TV ads, a finding that holds true across generations, per respondents to a Deloitte survey. Looking at other sources of recommendations, recommendations from one’s social media circle (57%) tops online reviews from a stranger (52%) and endorsements from celebrities (30%) and online personalities (30%), according to … Continue reading »
Most Effective and Difficult Digital Marketing Tactics
Email is the most effective digital marketing tactic, and it also benefits from a relative ease in execution, per the survey from Ascend2 and its Research Partners. Given the B2B skew (66% of respondents), fewer selected paid search as being effective as did social media (34% and 41%, respectively). That’s despite other indications that paid … Continue reading »
Most Effective B2B Content [Study]
In terms of the content channels used by buyers, information sharing across the organization was the preferred channel across all stages of the funnel. It was joined at the top by social usage only at the awareness stage, with social usage falling behind online search across the “scope,” “plan” and “select” stages. Social media usage … Continue reading »
How SmartPhone Usage Affects Marketing Tactics [Study]
Adult smartphone users in the US estimate spending as much time texting as talking on their devices, per results from a GfK survey of almost 6,000 adult smartphone users aged 18-64. On average, respondents estimated spending 22% of their daily smartphone time on each of these activities. That figure was higher among Millennials (83%), mothers … Continue reading »
Most Popular CMO Social Sharing Apps & Platforms
Here’s the most popular social sharing apps & platforms used by CMOs: Courtesy of Oracle Marketing Cloud and Leadtail, a social strategy firm that has built a panel of over 1,000 B2B and B2C CMOs and marketing executives located in North America and active on Twitter. What apps and platforms do you use? Contact Lori … Continue reading »
Investment Priorities for Marketers in 2016
Agency executives and senior marketers plan to increase spending on a variety of different formats in 2016, including digital, social and mobile. According to research from RSW/US, 91% of agency executives in North America said they plan to significantly or somewhat increase spending in 2016 on digital for their clients. To compare, 79.6% of senior … Continue reading »
B2B Twitter Engagement – Top 200 Companies [report]
Based on an analysis of the top 200 B2B companies by annual income, Twitter accounts for almost 6 times more English-language company mentions than Facebook, finds Brandwatch in a recent report. B2B brands see more engagement with weekend than weekday tweets, with retweets per post roughly twice as high on Saturdays and Sundays than on … Continue reading »
Digital Marketing Tactics Compared [report]
B2B marketers count lead generation as their top marketing objective, while B2C marketers are most heavily focused on driving sales this year, according to Webmarketing123’s latest annual State of Digital Marketing” report. The survey’s findings are split into B2B and B2C segments, allowing for a comparison of both groups. The results suggest that while B2B … Continue reading »
Social Networks: Who’s Using Them and Which Ones
Only 15% of US adults say they are not a member of any social networks, finds YouGov in a newly-released survey, with this figure higher among men (18%) than women (12%). Consistent with most research on the topic, women lead men in stated adoption of most social networks, with LinkedIn and Google+ the exceptions among … Continue reading »
Business to Business Marketing Cost Per Lead by Channel [survey]
Which channels provide the lowest costs-per-lead for B2B marketers? A recent Ascend2 report found that the majority of marketers are seeing steady or increasing costs-per-lead. A new report from Software Advice provides timely data on the performance of various channels. The study assessed costs-per-lead by asking respondents to identify channels as having a “very low … Continue reading »
Millennials share content more often than others [study]
Social chatter is becoming more influential on purchasing and consumption decisions. When millennials see interesting content, they’re more likely than the general population to share it with their social networks. According to a June 2014 study by ShareThis, 25% of US millennial internet users shared digital content via social, with an average four shares per … Continue reading »
Acquisition vs. Retention: The Best Channels
Roughly 8 in 10 global company marketers agree that it is cheaper to retain than acquire a customer, but they’re more likely to be focusing on acquisition than retention, according to results from a study by Econsultancy with Oracle Marketing Cloud. In fact, 4 in 10 respondents to the survey say they are more focused … Continue reading »
How Social Insights Are Being Used [study]
Companies from around the world are most likely to be using insights from social data to improve their customer service and understanding of market shifts, with a significant proportion leveraging social data for greater visibility into operations or communications. The study also finds that companies are monitoring and listening to social data to a greater … Continue reading »
LinkedIn’s Content Sharing Benefits [study]
Professional content consumption is “dramatically rising” on LinkedIn, according to a new study. Based on a survey of 2,701 LinkedIn members in the US who actively share and consume content, the report reveals that these “content revolutionaries” primarily share professional content on the platform in order to increase their visibility and enhance their reputations. LinkedIn counts … Continue reading »
Small to Medium Businesses Up Social Media Budgets and Time Invested
Over four in five SMBs have integrated social media into traditional marketing activities Small and medium-sized businesses (SMBs) have continued to see success with social media, and they’re now upping budgets and time invested in the channel. In an April 2014 study by Social Media Marketing University, the majority (54.4%) of US SMB marketers said … Continue reading »
How The Inc. 500 is Using Social Media
Virtually all – 95% – of the 2013 Inc. 500 companies are using at least one major social media tool, according to the latest study from the Center for Marketing Research at the University of Massachusetts Dartmouth. LinkedIn remains the most commonly used platform, by 88% (up from 81%), but there appears to have been … Continue reading »
Twitter Features That Increase Retweets [study]
Looking for more retweets? Twitter has released data based on an analysis of millions of tweets sent by verified users in the US. The study looked at tweets that contained Twitter’s “hard features” – photos, #hashtags, links, videos, and tweets containing a number of a digit (such as a sports score) – comparing retweets from … Continue reading »
Instagram Gets Higher Interaction Rates than Facebook
Nearly nine in 10 brands use the photo- and video-sharing service Size doesn’t equal engagement when it comes to social media, and according to research from L2 Think Tank, brands on Instagram may be getting the most bang for each social post. While Instagram’s community of 150 million monthly active users was a fraction of … Continue reading »
Social Media Usage for Key Platforms, on Computers and Smartphones
Nielsen’s recently-released “Digital Consumer Report” contains a host of aggregated data from the company’s recent studies, and while most of the results have been covered elsewhere on this site, there are some interesting statistics related to social media consumption on desktops and smartphones. The study indicates that while Facebook obviously leads, there’s heated competition behind … Continue reading »
What Are Marketers Most Excited About in 2014?
What are marketers most excited about this year? That was one question posed by Econsultancy and Adobe in their latest quarterly intelligence briefing. That it depends on who’s asked. While a surprising area topped the list for in-house marketers, the responses differed significantly when respondents were split into various groups. According to the global survey, … Continue reading »
How To Optimize Your Content For Facebook’s Updated News Feed
Facebook’s updated News Feed algorithm requires brands to create higher quality content to provide more value for its users. Posts that include video, images,and news links will be rewarded, while posts with only text in them will be downgraded. This infographic from Brand Networks is a handy guide to optimizing content according to the new … Continue reading »
3 in 10 Top Brands on Twitter Average More Than 10 Tweets per Day
98 of the Interbrand 100 brands were active on Twitter as of Q4 2013 and 92% of those tweeted at least once per day during the period, according to a new study from SimplyMeasured. The average Interbrand company on Twitter posted 12 tweets per day, with that figure including all retweets and @replies. While a … Continue reading »
Superbowl and Social Media – What to Expect [infographic]
Find out how social media relates to the Super Bowl with this infographic from Crowdtap. Take your social media marketing to the next level. Hire BDS.
Facebook Dimensions Made Easy [infographic]
Looking for Facebook’s official specifications to create your content? Check out this easy to use infographic from Jon Loomer that consolidates and simplifies the Facebook specifications and dimensions for posts and ads. Take your social media to the next level. Call Lori at 877.447.0134 for a free consultation.
Words That Are Most Likely To Get Your Posts Shared on Social Media [infographic]
To attract attention and increase engagement on social media, some words are more powerful than others. This infographic from ShortStack illustrates which words are most likely to get your content and status updates shared across various social media networks. Take your social media to the next level. Call BDS 877.447.0134
B2B Marketers to Increase Content and Mobile Budgets in 2014
Content marketing is coming to the forefront this year. According to a December 2013 study by Advertising Age, three-quarters of business-to-business (B2B) marketers planned to up content spending in 2014, and just 1.3% said they would decrease their content budget. Digital is fueling the rise in content marketing, with B2B marketers planning to increase spending … Continue reading »
Almost Half of Facebook Users Visit the Site Multiple Times Per Day [Study]
Even as users are expanding their use of social networking sites, Facebook remains the dominant player, according to Pew’s Social Media Update 2013. Pew’s new study reveals that more that 7 in 10 online adults had Facebook accounts in 2013, up four percent from 2012. By contrast, around 20 percent visited LinkedIn and Pinterest, respectively. … Continue reading »
Social Media – 5 Years
This infographic from Hootsuite has plenty of interesting facts from the last five years of social media, as well as some staggering numbers about the value of each network. Take your social media to the next level. Call 877.447.0134 today.
Social Networks To Reach 2 Billion Users By 2016
Growth in the number of social network users around the world may be slowing, but it shows little sign of stopping, based on eMarketer’s latest forecast of internet, broadband and social network users worldwide. This year, estimates predict, 1.61 billion people will log in to social networking sites at least monthly, from any electronic device. … Continue reading »
History of The Hashtag [infographic]
Did you know tweets with hashtags are 55% more likely to be retweeted than those that don’t? Below are some interesting stats on the history of hashtags and their usage. Courtesy of OfferPop Take your social media marketing to the next level. Call us today at 877.447.0134.
Ten Years of LinkedIn [infographic]
LinkedIn users are affluent, educated and influential. Plus 50% of Fortune 100 companies use LinkedIn Marketing Solutions. Here’s a summary of what’s happened on LinkedIn from 2003 to 2013. Learn how to generate leads with Linked. Call 877.447.0134 today.
The Impact of Twitter on Brands [infographic]
Here’s a summary of a few Twitter campaigns that did really well for engagement. See how Virgin, Porsche, LG and more have succeeded with social. Courtesy of eConsultancy Take your social marketing to the next level. Call BDS today at 877.447.0134.
What Twitter Users Expect for Brands’ Responses
Twitter users who expect brands to respond to their tweets expect those responses to come quickly, and they’ll punish brands who don’t meet their expectations, according to a study by Millward Brown Digital commissioned by Lithium Technologies. A slight majority of Twitter users who expect brands to respond to their tweets feel that those responses … Continue reading »
Twitter Advertising Tips and Opportunities [infographic]
Twitter provides three types of advertising • Promoted Accounts Increase your brand’s exposure and scale your follower base • Promoted Tweets Extend your reach and drive engagement and conversions • Promoted Trends Increase your brand’s awareness and capitalize on immediacy. Are you advertising on Twitter? Check out this infographic to learn more. Source: Kenshoo Take … Continue reading »
How People Are Using LinkedIn [infographic]
Here’s is a overview of the average LinkedIn user and how they spend their time on Linked. How are you using LinkedIn? Source PowerFormula Take your social media marketing to the next level. Call BDS today at 877.447.0134.
LinkedIn Users Are More Interested In Your Business [survey]
Twitter may be the most effective social media channel for news distribution but LinkedIn is a better way to reach the audience that cares about you. LinkedIn is now responsible for 64% of all visits from social media channels to corporate websites according to our research, which tracked an average of 2,000 monthly visits to 60 corporate … Continue reading »
Which Social Networks Are Used For Ad Campaigns? [survey]
A fair number spend more than 5% of budget on paid social media Unsurprisingly, the greatest percentage of social campaigns land on Facebook, but that doesn’t mean other sites are getting left behind.In a July 2013 survey from media software company STRATA, nine out of 10 US agency execs reported being likely to use the … Continue reading »
The Best Days and Times To Post on Instagram [report]
Fortune 500 companies post photos on Instagram most frequently on Thursdays, according to a recent report by TrackMaven. However, in terms of effectiveness (as measured as the number of total interactions per 1,000 followers), Thursdays are no better than any other day of the week for posting, the study found. In general, Instagram engagement stays … Continue reading »
Which Content Marketing Channels Are Most Important?
A new study from Unisphere Research (sponsored by Skyword) suggests that tried-and-true content distribution vehicles such as company websites and email campaigns are seen as the most essential for content marketing, rated as either extremely important or important by 88% and 73% of survey respondents, respectively. Interestingly, 7 in 10 believe that it’s important to … Continue reading »
New Twitter Usage – Talking Is More Popular Than Sharing [study]
Sample size The study captured 4,376,230 tweets, sent from 3,370,796 accounts. Hashtags Hashtags appeared in just over 13% of tweets. Only 25.8% appeared more than once, and only 0.7% (1,684) more than 50 times. Links Only 11% of all tweets contained URLs, which is less than half as many as stated by the Microsoft team. … Continue reading »
What Marketers Should Know About Social Log-In [infographic]
Short on time and resources? Outsource to BDS. Call 877.447-0134.
What Internet Users Like to Share on Social Media Sites [survey]
7 in 10 internet users across 24 countries say they’ve shared some type of content on social media sites in the past month, according to new survey results from Ipsos OTX. Given the growing popularity of visually-focused sites such as Instagram, Pinterest, and Snapchat, it’s no surprise that pictures emerge as the content type respondents … Continue reading »
Facebook’s Role in The Marketing Mix
More than 8 in 10 marketers are using Facebook as a marketing channel, and almost all expect to use it in the next 12 months, per results from a survey conducted by Ad Age and RBC Capital Markets. While that implies a good deal of enthusiasm on the part of marketers for the platform, few … Continue reading »
The Influence of Social Media on Purchasers
According to the findings of a new study by Ipsos OTX, 35% of online consumers in 24 countries indicate that they have ever purchased a product or service based mostly on an advertisement seen on a social media site, or 31% who have seen a posting seen on a social media site. Of the online … Continue reading »
How Do Women and Men Use Social Media Differently? [INFOGRAPHIC]
Take your social media marketing to the next level. Call Lori at 877.447.0134.
50% of Businesses Believe Social Offers Greatest Marketing Opportunities
Digital marketing offers greater opportunities for businesses over the next year than more traditional channels, according to a new report. When asked to identify which three marketing channels offer the greatest opportunities, half of brands (50%) mentioned social media followed by email (43%) and websites (35%). In fact the top 10 most cited channels are … Continue reading »
The Cost of Marketing on Facebook [infographic]
Take your social media marketing to the next level. Call Lori at 877.447.0134.
Social Media Graphics Guide
Need more social media marketing ideas? Call Lori today 877.447.0134.
Social Media Marketing Goals [survey]
Engagement, brand lift are leading social goals Marketers struggle to get the most out of their presence on social sites, and with brands’ continued tenure on the networks, their goals and the metrics they use to measure their performance have changed. According to a 2013 survey of US marketing professionals by Pivot Conference, which … Continue reading »
Twitter Use Rises Across US Age Groups
Differences in demographic breakdown between Twitter use vs. social use overall Social networking reached 72% of US adult web users in May 2013, according to data from the Pew Internet & American Life Project. That’s up from 67% in December 2012, and an indication that social use is still growing, rather than beginning to plateau. … Continue reading »
Social Media Usage by Age
After leveling out in late 2012, usage of social networking sites by online adults is back on the rise, according to the latest study from the Pew Research Center’s Internet & American Life Project. As of May, 72% of online adults reported using at least one social networking site, finds the study, up from 67% … Continue reading »
Best B2B Platforms for Reaching Customers and Prospects
A recent survey from ABM asked B2B media users which media types they rely on for decision-making. The study also contains some interesting results from the marketer side: which platforms do they think are most successful in creating awareness among existing customers and generating targeted leads of prospective new buyers? It turns out there’s quite … Continue reading »
Personalized Ads – What You Need to Know
Email, social lead preferred personalized ad formats Personalizing digital ads has become a priority for marketers, as data has made them better able to segment and target their consumer base. And in general, consumers have shown a fair amount of receptivity to these personalized ads. In an August 2012 survey from ChoiceStream, 35% of US … Continue reading »
New Social Media Design and Marketing Course at Art Center College of Design
Social media marketing today is vastly different that it was last year. Whether you are just starting out or have a well-defined social marketing plan, up-to-date knowledge is essential. Learn how to develop a solid foundation and strategy, brand your accounts, optimize, integrate, maintain, and measure your social media channels. Get valuable tips and tools … Continue reading »
Want to Reach High-Quality Users? Consider Social Ads
During the second quarter of this year, social outperformed portals, networks, and exchanges in user quality index – a measure that refers to a channel’s ability to reach a user that can be marketed to consistently – according to the latest quarterly “Global Media Intelligence Report” from Aggregate Knowledge. The study, which analyzed roughly 130 … Continue reading »
“Socially Devoted” Companies Say Social Care Drives ROI
76% of the world’s most “socially devoted” brands believe that social customer service is an ROI driver, and 71% believe the customer service they provide via social media is a cost-saver, per results from a Socialbakers survey. It’s not surprising that the brands that are most focused on social care would trumpet its benefits, but … Continue reading »
Social Login Network Choice Depends On Vertical
According to a new analysis by Gigya, social login has become a standard on the web and on mobile devices, with the world’s largest businesses implementing the technology on their web properties so that their users can quickly register and login with their existing social identities, and so that those businesses can gain valuable permission-based … Continue reading »
Facebook Still the Top Content Sharing Destination
About half of content shared to social networks was shared to Facebook during Q2, according to an analysis of client data from Gigya. But while Facebook got the most shares, other networks are also seeing considerably activity, and there are significant disparities when sorting by content type. In particular, Pinterest – the destination for 16% … Continue reading »
New Facebook for Business – Tips, Tools, Case Studies
Facebook is making it easier for businesses to market themselves on their social media platform by launching a new Facebook for Business hub. The new hub features business tools and gives case studies , announcements, and marketing tools. The new Facebook for business hub is a huge improvement from their previous Business Guide they originally launched … Continue reading »
How B2B Decision-Makers Are Using Social Media [survey]
Social media use is ubiquitous among B2B decision-makers in North America and Europe, according to results from a newly-released Forrester Research study. That said, their motivations for using various platforms differs greatly, and understanding those patterns is a crucial element for figuring out appropriate marketing strategies. The data suggests that among popular sites, Facebook is … Continue reading »
Facebook Marketing and Advertising Efforts to Grow [survey]
Marketing and advertising efforts on Facebook will grow over the coming year, according to an industry survey commissioned by The Creative Group. The survey of more than 400 marketing and advertising executives found that 62% of respondents believe that companies will increase their investments in Facebook over the next year, and another 30% believe those investments will … Continue reading »
Average Worker Spends 28% of Their Workday Using Email [McKinsey Report]
Your inbox is more important than your office. It’s where work really gets done. The average worker spends 28% of their time on email, according to a July McKinsey Global Institute report. That means more than two hours each workday are eaten up reading and writing messages. The quickest way to boost workday productivity is … Continue reading »
Slow Social Response Times – Alienate Consumers [study]
A growing number of consumers around the world are contacting brands through social media channels, to the extent that customer service and audience engagement is now seen as one of the top organizational areas where social tools carry the most heft. Results from a new study, conducted by Havas Worldwide, suggest that consumer expectations are … Continue reading »
Are your Facebook ads delivering?
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Email Beats Social for Influence and Conversions [study]
While Facebook may allow online influencers to reach large numbers of people, email is more efficient, as a larger proportion of the people reached via email actually become customers, according to a new study of social referral marketing campaigns by SocialTwist, titled “The Connected Consumer: Brand Advocacy Trends from 100+ Social Campaigns.” SocialTwist looked at … Continue reading »
Top 3 Tools Used by SMBs For Digital Marketing
SMBs measure success by sales, lead generation. Small and medium-sized businesses (SMBs) may not always have the same resources as their larger counterparts, but that doesn’t mean the importance of digital marketing is lost on them. And as the cost of digital marketing tools drops, SMBs are moving fast to incorporate them into the overall … Continue reading »
Consumer Service Response Times [study]
When consumers have an issue with a company that needs to be resolved, a leading 92% say that it’s important that their problem is taken seriously, according to a new study from Steven Van Belleghem, in association with SSI and No Problem. Right behind that, though, they want speed – with 9 in 10 saying … Continue reading »
Small Biz Increase Use of Digital Marketing, Due to Customer Acquisition Successes
The biggest change in how small businesses go about their work this year as opposed to 5 years ago is through their use – or increased use – of online marketing tools, according to results from a survey sponsored by Constant Contact. Indeed, compared to 5 years ago, the adoption of various online marketing tools … Continue reading »
Prompts from TV, Print, and Digital Ads Drive Social Brand Interaction
According to a recent Burst Media survey, social media prompts in digital and TV ads are effective in driving interaction with social platforms. Among respondents who recall social media prompts in advertising, digital ads (61.0%) and television ads (58.7%) are the most effective at driving interaction with a brand’s social platforms such as Facebook, Twitter … Continue reading »