Marketer’s Analytics Challenges to Upgrading Customer Experiences [Survey]

Organizations have become overloaded with data and many lack the resources and tools to efficiently make use of it. There are some emerging technologies could ease the struggles businesses have with analytics. In an April 2018 survey of 500 analytics and business intelligence professionals worldwide conducted by MicroStrategy, 24% of respondents said that cloud computing is … Continue reading »

Why Budgets Are Shifting From IT to Marketing [Study]

Many marketers are seeing a shift in budget allocation within their organization, from traditional IT to marketing and advertising—all because of digital. Those are the findings from a recent study from Cowen and Company, conducted by Qualtrics, which surveyed US senior marketers in September and October. A majority of respondents said that, because of digital, they see … Continue reading »

Digital Media Consumption Trends [Reports]

American adults are spending 53% more time with digital media than they were 3 years ago, according to comScore’s 2016 US Mobile App Report. But how they access the internet has changed markedly over that time frame, per report. Below are 5 charts detailing the devices and platforms used to access the internet. Changing Digital … Continue reading »

How The Top B2B Marketers Define Success

Over 1,000 global B2B Marketers were surveyed by Salesforce to find out what drives the top-performing marketing teams, and what methods, metrics and challenges are shaping the B2B Marketing industry. Top-performing B2B marketing team insights: Executive buy-in. Budget spend. Tech adoption. Customer experience integration. Personalized, connected journeys. Below are the responses and insights from the … Continue reading »

New Trends Marketers Are Using [Survey]

Over half of US marketers are trying personalized and intent-based marketing.   The survey from Pan Communications also revealed that 49% of US marketers are interested in trying persona-based marketing, and 41% of respondents said they’re interested in Though interest in virtual reality (VR) has been gaining momentum this year, only 11% of US marketers … Continue reading »

Most Important Skills for Marketing Success [Survey]

Digital marketing, including social media, is the skill that the greatest share of CMOs believe is most important to their marketing team’s success today, per results from a recent Spencer Stuart survey of 150 marketing leaders. Data analytics and insights, along with strategic thinking, round out the top-3 most important skills. Trouble is, they’re also … Continue reading »

Channels Marketers Are Able to Measure for ROI

The leading reason why companies don’t invest more money in digital marketing is a generally restricted budget for all types of marketing, per a recent report from Econsultancy and Oracle Marketing Cloud. But beyond that primary hindrance, staff constraints, company culture and an inability to measure ROI are all cited as factors. Wthout the ability … Continue reading »

Discover What Marketers Want from Digital Tech [Report]

Forty-three percent of marketers think that social marketing and analytics capabilities are critical for online marketing technology solutions, Forbes Insights and Oracle Marketing Cloud report. Customization and security were also ranked as important. Forbes Insights and Oracle Marketing Cloud surveyed 255 executives worldwide across a range of industries and functions and asked them to indicate … Continue reading »

Discover the Top Strategic Marketing Programs

Almost 9 in 10 CMOs and senior marketing executives from around the world believe that they will own the end-to-end customer experience by 2020, per results from an Economist Intelligence Unit (EIU) survey sponsored by Marketo. But with technological change spurring a vast array of potential interactions between brands and their customers, marketers must be … Continue reading »

Most Important Marketing Technologies to Have

According to a Forbes Insights/Oracle Marketing Cloud survey of 255 executives across a range of industries and functions, 62% of brand and agency representatives around the world said they are satisfied with how well their current marketing technology is meeting their expectations, and 57% plan to make new technology investments. Social marketing capabilities were rated … Continue reading »

Healthcare Content Marketing Metrics Used to Measure Effectiveness [Survey]

US healthcare executives overwhelmingly use website traffic as a tool to measure content marketing success, according to a March 2016 report from True North Custom. About eight in 10 (79.6%) of those surveyed said so, with the next response more than 20 percentage points lower. About three in five (57.1%) respondents said they measure time … Continue reading »

What Top Performing Marketers Are Doing [Report]

Top-performing marketing teams commit to the customer journey and the customer experience, collaborate with other business units and enjoy buy-in from their executive leadership, according to Salesforce’s latest annual “State of Marketing” report that surveyed almost 4,000 marketing leaders across various countries. 18% of respondents are “extremely satisfied” with the current outcomes realized as a … Continue reading »

Preferred Methods for Brand Communications [Survey]

More than 7 in 10 US consumers would prefer to receive email communications from businesses over direct mail, SMS, and push messages, and the preference for email extends across age groups and genders, per an Adestra study. Boomers are more than 3 times as likely as teens and Millennials to favor direct mail, a result … Continue reading »

Emerging Trends – How to Keep Your Business on Top [report]

Is your business getting the most out of its technology? Today’s small to medium businesses (SMBs) face many challenges when it comes to keeping pace with evolving business needs. As market expectations and requirements change, businesses must be more strategic about technology solutions to improve business outcomes and gain competitive advantages. Technology solutions can help … Continue reading »

How Marketers Are Dealing with Tech and Data [survey]

CEOs are anxious to use the power of digital platforms and their data to stay competitive and drive future growth. As a result, marketers that have embraced a data- and tech-driven approach are being tasked to spearhead digital initiatives that cut across the organization, helping raise the awareness and underscore the strategic importance of marketing … Continue reading »

Most Effective and Difficult Digital Marketing Tactics

Email is the most effective digital marketing tactic, and it also benefits from a relative ease in execution, per the survey from Ascend2 and its Research Partners. Given the B2B skew (66% of respondents), fewer selected paid search as being effective as did social media (34% and 41%, respectively). That’s despite other indications that paid … Continue reading »

B2B Marketers and Their Digital Channel Selection [study]

Marketing objectives and target customer profiles are at the heart of B2B marketers’ decision-making when it comes to the channel selection process, details Regalix in a recent study on B2B marketing analytics and metrics. ROI falls slightly behind in budgets as a widely-used channel selection attribute. 6 in 10 respondents noted that they typically select … Continue reading »

Digital Channels That Marketers Can Measure for ROI

Despite increasing pressures to prove their worth, American CMOs continue to have difficulty quantitatively demonstrating the impact of their activities, according to a recent study. Now, a newly-released survey from Econsultancy and Oracle Marketing Cloud that analyzes global marketers’ ability to measure ROI from a variety of digital channels finds that there is only a … Continue reading »

Digital Marketing Budget Growth [infographic]

The survey, featuring responses from almost 600 companies, and looks at the extent to which companies are increasing their budgets across a range of channels and technologies, comparing online and offline budgets while also looking at the balance between acquisition and retention marketing. The infographic stats were taken from the Marketing Budgets 2015 Report, published … Continue reading »

Digital Marketing Tactics Compared [report]

B2B marketers count lead generation as their top marketing objective, while B2C marketers are most heavily focused on driving sales this year, according to Webmarketing123’s latest annual State of Digital Marketing” report. The survey’s findings are split into B2B and B2C segments, allowing for a comparison of both groups. The results suggest that while B2B … Continue reading »