As consumers have shifted how they shop and what they buy during the COVID-19 pandemic, business buyers are also altering their spend. Media buying will change because of the Coronavirus outbreak, but B2B buyers will alter several other spending categories as the economic fallout progresses worldwide. Before this global health crisis, US B2B buyers were concerned … Continue reading »
Most Critical Skills Gap for Marketers [Report]
One of the biggest challenges businesses face is finding employees with the right skill set to navigate the never-ending advances in technology. A new CMO Club survey of global CMOs finds that the skills gap continues to exist, with data science and analytics being the skills most in demand. Three-fifths (60%) of CMOS also say that … Continue reading »
Most Important Martech Features [Report]
As companies continue to increase their investment in martech, especially in North America, making use of all these technologies as well as having them work together efficiently is a hurdle many firms are still working on. Two-fifths (39%) of the 265 marketing professionals surveyed for a Ascend2 report say they are currently working on implementing a … Continue reading »
New B2B Marketing and Sales Strategies for 2020 [Report]
With the end of 2019, it’s time for B2B marketers to look towards 2020 and determine the goals and strategies they’ll use to achieve them. In a recent report, B2B marketing professionals have listed converting leads to customers and increasing sales leads as their top two marketing objectives in the coming year. But how will these … Continue reading »