News and Insights
Marketing Automation Features and Benefits
Marketing automation empowers marketers to focus on the strategic initiatives rather than get bogged down with the tactical implementation, and it aligns sales and...
![Marketers’ MarTech Stack Plans [Report]](https://bersondeanstevens.com/wp-content/uploads/2022/06/Martech-Tools-400x250.jpeg)
Marketers’ MarTech Stack Plans [Report]
According to an Ascend2 report produced in partnership with Oracle, more than 8 in 10 marketers agree that they will have to add, remove, or replace components of their...
![Most Widely Used Video Types Used by Marketers [Study]](https://bersondeanstevens.com/wp-content/uploads/2022/05/harrison-kugler-qNzLI82MAso-unsplash-400x250.jpg)
Most Widely Used Video Types Used by Marketers [Study]
According to Vidyard and Demand Metric report, more than 8 in 10 marketing, sales, and customer experience executives say that video is becoming more important as a...
![2022 Top Marketing Objectives [Report]](https://bersondeanstevens.com/wp-content/uploads/2022/05/Marketing-Objectives-400x250.jpg)
2022 Top Marketing Objectives [Report]
According to the Nielsen 5th Global Annual Marketing Report, brand awareness is the top objective for marketers around the world this year, edging out customer...
![Types of Videos B2B Buyers Prefer [Study]](https://bersondeanstevens.com/wp-content/uploads/2022/05/VideoShoot-400x250.jpg)
Types of Videos B2B Buyers Prefer [Study]
According to the results of a Brightcove study conducted by Ascend2, video has a strong influence on the B2B buyer’s purchase journey. Virtually all (95%) of the buyers...
![Most Important Marketing Tactics Contributing to Campaign Performance [Report]](https://bersondeanstevens.com/wp-content/uploads/2022/05/Marketing-Tactics-400x250.webp)
Most Important Marketing Tactics Contributing to Campaign Performance [Report]
Almost 2,000 marketers around the world were asked by Nielsen to rank the order of importance of a variety of marketing tactics from most important (1) to least...
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