News and Insights
Types of Videos B2B Buyers Prefer [Study]
According to the results of a Brightcove study conducted by Ascend2, video has a strong influence on the B2B buyer’s purchase journey. Virtually all (95%) of the buyers...
Most Important Marketing Tactics Contributing to Campaign Performance [Report]
Almost 2,000 marketers around the world were asked by Nielsen to rank the order of importance of a variety of marketing tactics from most important (1) to least...
Successfully Market Your Business For Just The Price of a Cheeseburger and Fries
Overview With pandemic shutdowns, the ‘great resignation’ (leading to millions of start-ups*), supply chain disruptions, and increasing inflation, it’s been tough to...
B2B Marketers Go-To-Market Top Priorities [Survey]
According to the recent The State of B2B lead Management 2022 report from LeanData, Sales Hacker, Heinze Marketing and Outreach, B2B marketing and sales leaders found...
Podcast Engagement [Research]
According to results from the latest Edison Research Infinite Dial report, produced in partnership with Wondery and ART19, podcasts have are increasingly popular with...
How Marketers Are Using Marketing Automation Tools [Report]
Per an Ascend2 report, marketers mention several advantages of using marketing automation, chief among them are improvements in the customer experience and better use...
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