Ready-Made Marketing
The Practical Marketing Playbook for Entrepreneurs and Growing Businesses
What Is Ready-Made Marketing?
Ready-Made Marketing is a hands-on marketing guide written for business owners, entrepreneurs, independent professionals, and small marketing teams who need to generate results without a big budget or a full agency behind them.
Written by BersonDeanStevens founder Lori Berson and Evon Rosen, marketing strategists with a combined 50+ years of experience. The book translates the same frameworks they use with enterprise clients into practical, ready-to-execute tools for growing businesses.
What’s Inside:
• 70+ customizable marketing templates: email campaigns, video scripts, social media posts, and more.
• 400+ free and low-cost technology resources: curated tools for every marketing function.
• Step-by-step how-to guides: video marketing, podcasting, LinkedIn, text marketing, and more.
• Real-world strategies for generating sales from day one.
Get Real-World Resources and Tips to Generate Sales on Day One
Who This Book is For
Ready-Made Marketing is ideal for entrepreneurs and small business owners doing their own marketing, independent professionals in legal, financial, healthcare, or consulting who need to build visibility and generate leads, early-stage startup teams that need a marketing foundation, and internal marketing teams looking for a structured template toolkit.
About the Authors
Lori Berson — founder of BersonDeanStevens, 27+ years of marketing experience, taught at UCLA and Art Center College of Design, frequent speaker on marketing strategy and AI, has worked with Anthem, Charles Schwab, Disney, Paramount, and Warner Brothers.
Evon Rosen — senior marketing strategist, 25+ years of experience in financial services, healthcare, legal, and real estate marketing, published author of marketing articles and white papers, UCLA graduate.
Hear Authors Lori Berson and Evon Rosen on The:
• Business Ownership Podcast
• BusinessBros Podcast
• Law Firm Marketing Catalyst Podcast
• Kim Pagano Show
See what people are saying below and check out all the 5-Star Reviews on Amazon!
⭐⭐⭐⭐⭐ Amazon Reviews
“5 stars for this book.”
This book is a game-changer. I’m able to promote my services and my firm without hiring expensive agencies.
Michael Brown
Attorney at Law / Hemar, Rousso & Heald, LLP
“Amazing Free Technology”
The technology section alone has saved me hundreds of dollars. I’m so busy running my business, I had no idea what software is available. I only wish I had this book years ago.
Max Gerdts
President / Rapid Product Solutions
“Money and Time Saver!”
After reading numerous books and hiring consultants with little success, this book makes marketing my services easy, in addition to saving me time and money.
Alan Kopp
Independent IT Consultant
Need More Than a Book?
If you’ve outgrown DIY marketing and need senior strategic support, BDS is here. We work with mid-market companies to Fortune 500 organizations as a fractional CMO, full-service agency, or strategic advisor.