What Marketers Look for When Considering Marketing Automation [Study]

According to an Ascend2 survey, marketing influencers say that they primarily use a marketing automation integration strategy in order to achieve objectives such as improved campaign effectiveness (57%) and alignment between sales and marketing (53%). And on the whole this strategy is paying off, as 95% of respondents say their marketing automation integration strategy is … Continue reading »

How to Best Use Marketing Automation to Increase ROI

While most businesses know that adopting Marketing Automation is more important than ever, it’s just one part of the solution. To generate ROI, you really need to make full use of all of the platform’s features, including emails, content, nurturing programs, triggered messages, lead management, and reporting, just to name a few. Achieving Marketing Automation … Continue reading »

Marketing Automation Implementation Guide — Tips, Tricks, Worksheets, etc. (Part 5 of 5)

Marketing automation success requires more than just software. It takes strategy, creative, and the right team. Whether you are new to marketing automation or have a platform in place, here are sample questions and a worksheet for organizations that have marketing bottlenecks. Lead Scoring Questionnaire Which channels contribute to your current customer acquisitions? What content … Continue reading »

Marketing Automation Implementation Guide — Tips, Tricks, Worksheets, etc. (Part 4 of 5)

Marketing automation success requires more than just software. It takes strategy, creative, and the right team. Whether you are new to marketing automation or have a platform in place, here are sample questions and a worksheet for organizations that have marketing bottlenecks. Sales and Marketing Questionnaire Is the ideal customer the same for Sales and … Continue reading »

Marketing Automation Implementation Guide — Tips, Tricks, Worksheets, etc. (Part 3 of 5)

Marketing automation success requires more than just software. It takes strategy, creative, and the right team. Whether you are new to marketing automation or have a platform in place, here are sample questions and a worksheet for organizations that have marketing bottlenecks. Customer Journey Questionnaire Who is your ideal customer? (Demographics, firmographics, psychographics, etc.) And what … Continue reading »

Marketing Automation Implementation Guide — Tips, Tricks, Worksheets, etc. (Part 2 of 5)

Marketing automation success requires more than just software. It takes strategy, creative, and the right team. Whether you are new to marketing automation or have a platform in place, here are sample questions and a worksheet for organizations that have marketing bottlenecks. Tips to Create Quality Personas to Increase Marketing ROI Persona Questionnaire Created through … Continue reading »

Marketing Automation Implementation Guide — Tips, Tricks, Worksheets, etc. (Part 1 of 5)

Marketing automation success requires more than just software. It takes strategy, creative, and the right team. Whether you are new to marketing automation or have a platform in place, here are sample questions and a worksheet for organizations that have marketing bottlenecks. Marketing Bottlenecks Questionnaire What areas of your marketing funnel are consistently lacking volume, quality, … Continue reading »

How to Get Better Quality Leads and Increase Revenue with Marketing Automation

Marketing automation is a crucial element of most marketers’ overall strategies. It streamlines lead generation, automates lead nurturing, improves personalization, accelerates sales, and replaces guesswork with analytics. “Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost.” — Forrester Research Addressing Business Needs As more businesses embrace marketing automation, vendors … Continue reading »

How to Leverage Marketing Automation to Improve Engagement, Retention, and Revenue (Part 3 of 3)

“Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost.” — Forrester Research Today’s customers are always on and connected across every channel – both online and offline. Reaching potential and existing customers across these ever-changing touchpoints can feel challenging and overwhelming. The good news…the right Marketing Automation strategy, platform, … Continue reading »

How to Leverage Marketing Automation to Improve Engagement, Retention, and Revenue (Part 2 of 3)

“Businesses that use Marketing Automation to nurture prospects experience a 451% increase in qualified leads”. — The Annuitas Group Today’s customers are always on and connected across every channel – both online and offline. Reaching potential and existing customers across these ever-changing touchpoints can feel challenging and overwhelming. The good news…the right Marketing Automation strategy, … Continue reading »

How to Leverage Marketing Automation to Improve Engagement, Retention, and Revenue (Part 1 of 3)

“78% of successful industry professionals cite Marketing Automation as being most responsible for improving revenue contribution.” — The Lenskold and Pedowitz Group Today’s customers are always on and connected across every channel – both online and offline. Reaching potential and existing customers across these ever-changing touchpoints can feel challenging and overwhelming. The good news…the right Marketing … Continue reading »

How B2B Marketers Spend Advertising Dollars [Survey]

Business-to-business (B2B) companies aren’t big spenders on digital ads. Only 4.6% of the total ad spend gets allocated to digital advertising. To get a better understanding of the various challenges B2B companies face, several industry experts weighed in on eMarketer’s recent “US B2B Digital Advertising Trends” report. Below are their findings. B2Bs Still Rely on … Continue reading »

Top Factors Driving Marketing Budgets in 2019

Eight in 10 B2B marketers at technology companies expect their budgets to increase or remain the same, according to a Spiceworks survey of more than 350 B2B tech companies across North America and Europe. Of the 37% of who plan to increase their marketing budgets, more than half (51%) pointed to an increased priority on marketing as a … Continue reading »

How Marketers Are Using Instagram and Snapchat

US marketers are expanding their use of social media tools, with 28.3% using Snapchat this year, versus 25% in 2017, and 69.2% using Instagram, up from 62.6% last year, eMarketer reports. Instagram’s popularity stems from advertisers being able to use the platform for organic engagement, while Snapchat primarily encourages paid advertising. Instagram Use Among Marketers … Continue reading »

Percentage of US Marketers Using Facebook

Despite all of the controversy surrounding Facebook, marketers are not leaving the platform. In fact, the number of US marketers using Facebook for marketing purposes increased slightly this year to 86.3%, according to eMarketer forecasts. A similar number of marketers are expected to continue to use Facebook next year. Why Marketers Stick with Facebook As … Continue reading »

Digital Content Marketing Usage

In 2018, 84.0% of US companies with at least 100 employees and that distribute nonpromotional content for marketing purposes will utilize digital content marketing. Adoption of digital content marketing hasn’t changed much in recent years, as illustrated in the infographic below. Among business-to-business (B2B) companies, adoption of digital content marketing in 2018 is slightly higher … Continue reading »

Why Personalization Remains Difficult for Marketers

Personalization is a key part of many marketing strategies, but it remains a very difficult task for marketers to implement effectively. In a recent Ascend2 survey of 190 marketing influencers worldwide, 63% of respondents said that data-driven personalization is a difficult tactic to execute. No other tactic listed in the survey—including content marketing, email marketing and … Continue reading »

Why Targeted Emails are Better Than Email Blasts

Email marketing is a tried-and-true digital channel that marketers across all industries are using to reach and engage their audience. For every dollar spent on email marketing, the average return on investment across industries is between $38 and $45. 95% of those who opt into email messages from brands find these messages somewhat or very useful. 68% of marketers believe email is … Continue reading »

The Barriers to Marketing Technology Investment and Use [Survey]

Marketing Technology can be confusing, especially with the continual proliferation of new platforms and new features. Many marketers researching the marketing tech industry have had the experience of reading a vendor’s website and coming away from the experience more confused than before. Vendors may think they’re increasing the number of customers they appeal to by … Continue reading »

Marketer’s Analytics Challenges to Upgrading Customer Experiences [Survey]

Organizations have become overloaded with data and many lack the resources and tools to efficiently make use of it. There are some emerging technologies could ease the struggles businesses have with analytics. In an April 2018 survey of 500 analytics and business intelligence professionals worldwide conducted by MicroStrategy, 24% of respondents said that cloud computing is … Continue reading »

Most Important Email Marketing Capabilities to Meet Marketing Goals

Email marketing should be the “launch point” to customer obsession, according to a report from Adobe and Forrester Consulting. Yet most marketers aren’t using email for this purpose, instead they’re relying on promotions and measuring performance through engagement metrics rather than customer satisfaction and innovation. In comparing those companies assessed to be “customer obsessed” with … Continue reading »

Why Budgets Are Shifting From IT to Marketing [Study]

Many marketers are seeing a shift in budget allocation within their organization, from traditional IT to marketing and advertising—all because of digital. Those are the findings from a recent study from Cowen and Company, conducted by Qualtrics, which surveyed US senior marketers in September and October. A majority of respondents said that, because of digital, they see … Continue reading »

Leading Areas of B2B Marketing Spend [Survey]

Face-to-face events are important, but website development gets more marketing dollars. Business-to-business (B2B) marketing has valued events as a solid way to generate new sales leads. But recent research from shows that B2B marketers are augmenting that traditional method with a digital-minded approach. The October 2017 survey of US B2B marketing professionals found three of … Continue reading »

How to Easily Increase Content Marketing Performance

Longer Headlines are Better for Branded Content More characters and more words mean more clicks. When writing headlines for branded content, longer is better. Branded content technology provider Polar analyzed data provided by premium publishers, such as Oath and Gannett, to see how a variation in headlines affected key performance indicators (KPIs). It turned out, branded content … Continue reading »

Social Trends Driving 2018 Marketing Strategies [study]

Social media is providing marketers with an ever-growing litany of media options beyond just display advertising. But which are the most important? A study from The Creative Group polled 400 US advertising and marketing executives, to learn which social media trends they expected to have the greatest effect on their advertising and marketing efforts in 2018. Many … Continue reading »

Messaging App Usage Increases Worldwide [Study]

Mobile messaging app usage continues to ramp up. eMarketer projects that 1.82 billion people across the globe will use apps like Facebook Messenger and WeChat in 2017, an increase of 15.5% year over year. An additional 243 million mobile phone users worldwide will start using mobile messaging apps this year alone, according to “Messaging App … Continue reading »

How to Capitalize on Events with Tech

Event technologies can bridge online and offline marketing initiatives. Events and in-person meetings have always been a great way for businesses to effectively reach and communicate with clients and prospects. “Even with the rise of more measureable digital marketing tactics, in-person events continue to be a major avenue for building relationships, influencing attendees and sharing … Continue reading »

Small Businesses Increase Marketing Budgets in 2017 [study]

More than half of US small-business owners anticipate increasing their social media budgets in 2017, according to a recent study by InfusionSoft. When small businesses (SMBs) were asked about the marketing channels they expect to increase spending on, 56% planned to up their social media budget, while a third planned to dedicate more resources to … Continue reading »

Influencer Marketing Ramps Up in 2017 [Report]

Marketers to Boost Influencer Budgets in 2017 According to November 2016 research conducted by Linqia, nearly half of marketers in the US plan to ramp up their budget for influencer-focused campaigns. Brand marketers are eager to partner with influencers, particularly to attract millennials. The typical influencer-marketing spend is between $25,000 to $50,000 per campaign this … Continue reading »

Data-Driven Marketing = More Revenue [Research]

According to research, marketers put more dollars behind their data-driven marketing efforts, and saw revenue gains, between Q1 and Q2 2016 in the US. And this upward trend is expected to continue into Q3. In July 2016, Direct Marketing Association (DMA) and Winterberry Group found that 40.9% of marketing professionals surveyed said their organizations’ revenues … Continue reading »

Why Marketing Technology Flexibility is Key for Small Businesses [Survey]

When it comes to marketing technology, many small business (SMB) marketers value flexibility as they try to select the right group of tools to help them thrive in a rapidly evolving business environment. This focus on flexibility means that many SMB marketers are building their own “stack” of technology tools and services selected from a … Continue reading »

Key Factors to Assess Marketing Technologies

With the explosive growth of marketing technology solutions, marketers are increasingly being faced with the decision of how to manage an vast array of vendors and solutions. Two recent studies – including a new survey from Campaign Monitor – offer competing visions of marketers and their technology needs today. First, a look at Campaign Monitor’s … Continue reading »

Best Performing Digital Ads [Analysis]

Personalized digital ads deliver 3 times the performance of rich media ads, per Jivox’s analysis of more than 1 billion personalized ad impressions. Comparing the results of its personalized ads to the Google Benchmark for Rich Media Creatives (GBR), Jivox found that personalized ads excelled in generating high click-through rates. On average, personalized ads delivered … Continue reading »

Ideal Marketing Mix [Study]

Struggling to optimize your marketing across channels? You’re not alone. It’s the biggest challenge facing marketers today. A new study from Millward Brown Digital finds that this continues to be a monumental struggle, with marketers demonstrating a lack of confidence in their media allocations. Just 32% of the marketers surveyed by MBD reported having confidence … Continue reading »

Marketers’ Priorities This Year [Report]

Marketers’ top priority this year is enhancing their knowledge of their customers’ needs, attitudes and motivations, according to Experian Marketing Services’ latest annual Digital Marketer report. 52% of respondents from around the world (half in APAC) chose that as one of their top-3 priorities from a list of 7, ahead of other priorities including the … Continue reading »

What Top Performing Marketers Are Doing [Report]

Top-performing marketing teams commit to the customer journey and the customer experience, collaborate with other business units and enjoy buy-in from their executive leadership, according to Salesforce’s latest annual “State of Marketing” report that surveyed almost 4,000 marketing leaders across various countries. 18% of respondents are “extremely satisfied” with the current outcomes realized as a … Continue reading »

Purchase Influencers [Survey]

Word-of-mouth influences the purchases of more US consumers than TV ads, a finding that holds true across generations, per respondents to a Deloitte survey. Looking at other sources of recommendations, recommendations from one’s social media circle (57%) tops online reviews from a stranger (52%) and endorsements from celebrities (30%) and online personalities (30%), according to … Continue reading »

Medical Marketers’ Budget Allocations

Professional meetings and conferences occupy the largest share (13.7%) of medical marketing budgets, closely followed by sales representatives (13.3%) and collateral (10.3%), per results from an MM&M survey of senior executives at pharma (45%), biotech (21%), device (28%) and diagnostics (6%) companies. While digital marketing and advertising channels occupy a smaller share of the overall … Continue reading »

B2B Marketing Challenges and Trends [reports]

Digital marketing is taking on more importance at B2B organizations, although offline marketing channels continue to occupy the largest share of budgets, according to new reports from Regalix and DemandWave. The studies find that revenue and sales increases are the top marketing objectives for B2B companies, with quality and quantity of leads the leading goals … Continue reading »

Key Qualities for Strong B2B Buyer/Vendor Relationships [Study]

Almost half of B2B buyers believe their relationships with vendors are getting either stronger (15%) or slightly stronger (33%) over time, according to a recent LinkedIn recent study. Based on a survey of more than 6,000 buyers, marketers, and salespeople from mid-size or enterprise companies across 7 countries, the study reveals that trust (52%) was … Continue reading »

Marketing Plans and Budgets for 2016 [survey]

Business leaders are again confident in the general direction of their marketing budgets this year, reports Selligent and StrongView in newly-released survey. The good news is that 56% of respondents expect to increase their budgets. Email appears to be a primary recipient of increased budgets, according to the StrongView report and a separate study from … Continue reading »

Investment Priorities for Marketers in 2016

Agency executives and senior marketers plan to increase spending on a variety of different formats in 2016, including digital, social and mobile. According to research from RSW/US, 91% of agency executives in North America said they plan to significantly or somewhat increase spending in 2016 on digital for their clients. To compare, 79.6% of senior … Continue reading »

Customer Experience is Key Differentiator for B2B Execs

Two-thirds of B2B professionals around the world agree that new entrants to the industry use customer experience as their key differentiator, and almost 6 in 10 agree that typically these companies are better at providing positive customer experiences than traditional players in the industry. That’s according to an Accenture Strategy study of 1,350 B2B customer … Continue reading »

Marketers Put Money Towards Visual Content

Lack of time and resources are the biggest challenges to creating effective visuals. Marketers have turned to visual assets to catch the eyes of their prospects.Digiday, in association with Chute, polled more than 200 US marketers and found that respondents planned to spend 30.5% of their budgets on creating, producing and publishing visual content and … Continue reading »

Most Effective SMB Marketing Tactic [survey]

Small-business web sites boost customer engagement, and a January 2015 study by Thrive Analytics found that US small and medium-sized businesses (SMBs) were seeing more success with the channel than any other. When SMBs were asked which marketing methods had been the most effective, company web sites—the No. 1 response in 2014—remained the most popular, … Continue reading »

Where B2B Marketers Are Getting More Dollars [study]

  Eight in 10 B2B marketers have access to funds outside of their own budgets Nearly half of business-to-business (B2B) marketers worldwide expect their marketing budgets to increase this year, while just 17% say they’ll decrease. That’s according to ITSMA polling conducted in February 2015, which found that overall, budgets were expected to increase 4.4%. … Continue reading »

Tech Spending Increases for Marketers

Some 65% of senior marketing executives anticipate spending more on marketing technology in the coming year, including 28% who plan to increase their spending by more than 25%, finds a survey from Conductor. Rising budgets for marketing technology are tied to the increasing influence that data is having on decision-making, with about three-quarters of respondents … Continue reading »

How Analytics Change Marketing Campaigns

More than 7 in 10 executives believe that their reliance on data analytics for decision-making will either increase significantly (24%) or somewhat (47%) over the next 3 years, according to a report from Forbes Insights and Turn. Currently, data-driven marketing is credited by the largest share of respondents with creating competitive advantages in customer loyalty … Continue reading »

How Consumers Want to Communicate with Brands [poll]

Some brand communication practices – such as sending useful information or tailored emails based on past purchases – resonate well with consumers, but other proactive outreach methods are disliked by many, according to results from an SAP SE poll conducted by Ipsos. Indeed, 37% of respondents said they like it when companies they have bought … Continue reading »

How Marketers Plan to Maximize Value and Impact

Several pieces of research of late have demonstrated that marketers are having trouble proving their value – and are being increasingly pressured to validate their impact on their organizations. Putting aside the struggles with quantitatively measuring ROI – how are marketers planning to increase their impact and value in the next year? Survey results from the CMO … Continue reading »

Digital Budget Allocations for Large Enterprises [study]

Roughly 7 in 10 large enterprises consider digital initiatives to be either the “most important factor” (14.5%) or “of major importance” (55.1%) to their financial success in the next 5 years, finds Tata Consultancy Services (TCS) in a recent study. The survey – fielded among 820 respondents at companies in 4 major regions with mean … Continue reading »

Acquisition vs. Retention: The Best Channels

Roughly 8 in 10 global company marketers agree that it is cheaper to retain than acquire a customer, but they’re more likely to be focusing on acquisition than retention, according to results from a study by Econsultancy with Oracle Marketing Cloud. In fact, 4 in 10 respondents to the survey say they are more focused … Continue reading »

Majority of Business Decisions Makers Say Human Insights Should Precede Analytics

Despite all the advances made by analytics, a majority 61% of US business decision-makers believe that human insights should precede hard analytics when making decisions, according to survey results from gyro and FORTUNE Knowledge Group. What’s more, a near-equal 62% say it’s often necessary to rely on “gut feelings” when making decisions, and that soft … Continue reading »

How Marketers Can Capitalize on Live Events

Previously seen as simply a one-way advertising opportunity, mobile’s ability to facilitate a conversation with customers has transformed live events into a key component of cross-channel marketing efforts. This allows for customers to become part of the event – whether in person or watching it online. However, just like any program, a campaign built around … Continue reading »

Marketers Strategic Priorities [report]

Proving the value of marketing activities with financial outcomes is the most important of 7 strategic priorities ranked by client-side marketers, details a new report from Tealium and Econsultancy. That result isunsurprising in light of recent survey results suggesting that only 1 in 4 marketers can prove their impact on the business. Interestingly, conversion rate … Continue reading »

Insights That Marketers and Agencies Want From Analytics [study]

On average, client-side marketers from around the world estimate that 43% of the analytics data they collect is useful for driving decision-making, while agencies similarly estimate that 40% is useful, per a recent study from Econsultancy and Lynchpin. The survey finds substantial year-over-year increases in the percentage of marketers and agencies reporting that analytics drive … Continue reading »

Marketing Channels E-Commerce Companies Are Investing In

Media mix is a frequent topic all marketers are curious about. It’s a critical decision that requires getting and spending money, such as setting a media budget or purchasing a software tool. This MarketingSherpa chart illustrates the channels e-commerce companies are investing in. Email marketing is almost universally used by e-commerce companies Email marketing is … Continue reading »

Top Digital Priorities 2014: Targeting and Personalization

Personalization is this year’s top digital priority by B2C marketers, according to eConsultancy’s Quarterly Digital Intelligence Briefing published in January. Marketers expect personalization to be the third most exciting opportunity in five years  (after customer experience and multichannel campaign management). Top Digital Priorities 2014: Targeting and Personalization Participants of the Adobe-sponsored roundtable conversations varied in … Continue reading »

Marketers’ Top Tactics for Increasing Customer Lifetime Value [study]

About 3 in 4 global company marketers agree that customer lifetime value (CLV) is an important concept for their organization, according to a new report from Econsultancy and Sitecore. As part of the study, marketers were asked to identify the tactics and strategies that have been found most effective for enhancing CLV to-date, along with … Continue reading »

Small Businesses Focus Marketing on Existing Customers [report]

Small business owners are now spending the bulk of their time and money marketing to existing customers rather than trying to attract new ones, according to a report from Manta and BIA/Kelsey. That determination is based on a couple of surveys carried out among Manta’s membership, which found 62% of small business owners spending the … Continue reading »

Why All Brands and Companies Need a Multi-Device Strategy

A new multi-device study, conducted by Facebook in collaboration with GfK, revealed people’s behavior when it comes to moving across devices (smartphone, tablet and desktop) on a day-to-day basis. It’s increasingly common to switch to a different device as we move through a task online. For example: at home, it’s easier to research a product … Continue reading »

How to Use Direct Mail to Build Your Business

A simple and effective way to build your business is to use direct mail to drive prospects to your web site. Combining offline communications, such as direct mail, with your online communications provides a more powerful approach. Google, one of the most well known and largest internet businesses, uses direct-mail to offer prospects $100 worth … Continue reading »

How B2B Companies Use Tablets to Aid Sales

23% of B2B companies have deployed tablets in sales-related activities, according to newly-released results from Corporate Visions. The survey uncovers conflicting findings: few companies who haven’t yet deployed tablets have plans to do so, even though three-quarters of the respondents overall indicated that the ability to deploy content and coaching to salespeople’s tablets could improve … Continue reading »

The Keys To Marketing To Small Businesses

Marketers must make better use of data about their small-business customers It’s a basic rule of marketing that knowing your customers is key to targeting, reaching and pulling them in. But when it comes to small and medium-sized businesses (SMBs), which make up a large chunk of all firms in North America, many marketing executives … Continue reading »

What Are Marketers Most Excited About in 2014?

What are marketers most excited about this year? That was one question posed by Econsultancy and Adobe in their latest quarterly intelligence briefing. That it depends on who’s asked. While a surprising area topped the list for in-house marketers, the responses differed significantly when respondents were split into various groups. According to the global survey, … Continue reading »

B2B Marketing Budgets Set to Rise 6% in 2014 [study]

Marketing budgets at B2B companies are set to rise 6% in 2014, according to a Forrester Research report released Tuesday. Despite that solid increase, spending will still trail pre-recession levels. The report, conducted in conjunction with the Business Marketing Association (BMA), found that marketing budgets will go back up to 4% of company revenue in … Continue reading »

Marketers Top Digital Priorities For 2014

Marketers have two main digital marketing priorities for 2014, according to ExactTarget’s newly-released “2014 State of Marketing” report. Given a list and asked to identify their top 3, almost half of the respondents pointed to driving increased conversion rates (47%) and increasing and improving brand awareness (46%). Data figures prominently in the survey – 29% … Continue reading »

How To Measure Cross Channel Marketing

Multiple marketing channels require cross-platform attribution. Entering 2014, most would agree cross-platform marketing has become a must for any company hoping to reach consumers on their terms. They would also likely concur that such a mandate carries with it an expectation that as marketers tack on additional channels, formats and platforms, they would be met … Continue reading »

Generational Differences & Marketing

Plurals: America’s Last Generation With Caucasian Majority Generations are not created by happenstance. Nor are they designated purely by a rigid range of years. Generations are formed, says Frank N. Magid Associates in an introduction to the Pluralist Generation by Magid Generational Strategies. A generation is formed by a gestation of discernible patterns of demographic … Continue reading »

2014 Marketing Budget Planning [survey]

9 in 10 “business leaders” plan to either increase (46%) or maintain (47%) their marketing budgets in 2014, according to a survey from StrongView. A mix of B2C and B2B companies primarily headquartered in North America evaluated their spending plans across a variety of programs. The results reveal strong support for a variety of digital … Continue reading »

Mobile and Email Small Business Marketer’s 2014 Wish List [infographic]

With 2014 quickly approaching, many business professionals are planning to change their marketing strategies. Below are the top marketing objectives of small and medium-sized businesses’ (SMBs). Source: Direct Marketing News According to the j2 Global Forecast Survey: • 28.16% of small business professionals say increasing their online presence, such as setting up a website or … Continue reading »

Christmas Trends

This holiday season (Black Friday to Christmas) analysts have predicted slower sales than in recent years, but so far they are only half right. Online sales reached record highs, contributing to 2.2 billion dollars in weekend sales. Check out the trends and stats on this infographic. For a free consultation call 877.447.0134.

10 Buzzwords Marketers Need to Know

1. Big data Big Data is a collection of data from traditional and digital sources inside and outside your company that represents a source for ongoing discovery and analysis. 2. Content marketing Not a new phrase, but one that continues to grow in stature, as brands have woken up to the fact that great content … Continue reading »

Multiscreen Marketing Campaigns – A Necessity

Marketers expect multiscreen budgets to command a larger portion of the pie over the next few years Consumers’ adoption of PCs, smartphones and tablets has effectively necessitated the need for advertising campaigns that stretch across multiple screens in order to stay in front of audiences. And marketers appear to understand this clearly. An August 2013 … Continue reading »

Where SMBs Spend Almost Half of Their Marketing Budgets [survey]

  About one-third of SMBs report spending less than one-third of their marketing budgets on internet or mobile marketing, while about 1 in 8 allocate more than 90% to digital, according to results of a survey from BrightLocal and ChamberOfCommerce.com. Overall, the average SMB dedicates 46% of its marketing budget to digital, per the study. … Continue reading »

Are You Taking a Cross Channel Approach to Marketing?

Many online marketers are missing the boat on customer-centric marketing. They value long-term relationships, but don’t follow through. Online marketers top marketing goals: • Growing long-term relationships with customers. • Enhancing the customer experience across channels. Per Forrester Consulting reports released this month. Marketers should coordinate marketing campaigns that reach individual customers across multiple channels, … Continue reading »

20 Marketing Facts To Give You a Headstart in 2014 [infographic]

As we approach the new year, the following digital trends are expected to be a major factor in marketing strategies in 2014. Some of the interesting findings: • Videos on landing pages increased conversions by 86% •  Customer testimonials have the highest effectiveness rating for content marketing at 89% • 67% of B2B marketers consider … Continue reading »

The Best Ways For B2B Exhibitors To Share Product Info

B2B exhibitors say that their most important objectives for participating in exhibitions are to build brand awareness and identify and reach new customers, according to a new study released by the Center for Exhibition Industry Research (CEIR). But how best to share product information in order to support those goals? Results from the study suggest … Continue reading »

B2B CMOs Say Marketing’s Role is Expanding Quickly [study]

Almost all B2B marketing leaders agree that marketing must do things that it hasn’t done ever before to be successful, finds Forrester Research in a recent study conducted in partnership with the Business Marketing Association. Along with their expanding responsibilities, 78% say the marketing organization’s influence on corporate strategy is much greater, and 56% agree … Continue reading »

Best B2B Platforms for Reaching Customers and Prospects

A recent survey from ABM asked B2B media users which media types they rely on for decision-making. The study also contains some interesting results from the marketer side: which platforms do they think are most successful in creating awareness among existing customers and generating targeted leads of prospective new buyers? It turns out there’s quite … Continue reading »

When Are People Most Likely To Complete Surveys?

Did you know that every month, over 30 million people complete surveys? Yep, that’s right. But, when exactly do all of these people take their surveys? Weekdays have better response rates than weekends based off of the data collected by Survey Monkey. People just aren’t on their computers as much over the weekend in general. What’s … Continue reading »

How Do You Measure Marketing Performance? [survey]

Measuring marketing performance is imperative. But the varied approaches marketers used are as varied as the organizations they work for. Direct Marketing News and Beagle Research conducted a survey asking readers how they measure marketing performance at their company. About 50 respondents stepped outside their comfort zone to share with us how they measure marketing … Continue reading »

Which Acquisition Channels Deliver The Best Customers?

Custora has released a new study examining e-commerce customer acquisition trends, based on data from 72 million customers of 86 US retailers across 14 industries. The study looks at which channels produce the most customers, but also which offer the greatest customer lifetime value (CLV). Highlights first: organic search has not only accounted for the … Continue reading »

Small Biz Increase Use of Digital Marketing, Due to Customer Acquisition Successes

The biggest change in how small businesses go about their work this year as opposed to 5 years ago is through their use – or increased use – of online marketing tools, according to results from a survey sponsored by Constant Contact. Indeed, compared to 5 years ago, the adoption of various online marketing tools … Continue reading »

Marketers Turn to Attribution Modeling [survey]

Modeling helps assign value to touchpoints Today’s digital consumer is exposed to a huge number of marketing messages via display ads, search, email, mobile, social media and other sources along the path to purchase. But until recently, many retailers mainly paid attention only to customers’ “last click”—an approach that ignores all other marketing touchpoints that … Continue reading »

Marketers Turn to Attribution Modeling [survey]

Modeling helps assign value to touchpoints Today’s digital consumer is exposed to a huge number of marketing messages via display ads, search, email, mobile, social media and other sources along the path to purchase. But until recently, many retailers mainly paid attention only to customers’ “last click”—an approach that ignores all other marketing touchpoints that … Continue reading »

Marketers Turn to Attribution Modeling [survey]

Modeling helps assign value to touchpoints Today’s digital consumer is exposed to a huge number of marketing messages via display ads, search, email, mobile, social media and other sources along the path to purchase. But until recently, many retailers mainly paid attention only to customers’ “last click”—an approach that ignores all other marketing touchpoints that … Continue reading »