There have been numerous discussions around outsourcing and insourcing — the efficiencies, quality and reduced costs — including the agency vs. consultancy debate. But how much do larger companies outsource? Of course it depends on what kind of work, but a recent Merkle study suggests that data sourcing is at the top of the list, … Continue reading »
In their push towards digital marketing and advertising, marketers’ priorities seem to be more digital than traditional forms of media, according to the new Nielsen report. For example, respondents cited audience targeting – for which digital is highly touted – as their top campaign priority this year. Ad creative is the second-most prominent priority for … Continue reading »
With the end of 2019, it’s time for B2B marketers to look towards 2020 and determine the goals and strategies they’ll use to achieve them. In a recent report, B2B marketing professionals have listed converting leads to customers and increasing sales leads as their top two marketing objectives in the coming year. But how will these … Continue reading »
It’s been one year since the Chinese-owned TikTok video app launched in the US, and the app has exploded into a cultural force. Much of the app’s popularity in the beginning could be attributed to its hashtag challenges, in which users film themselves lip-syncing or dancing to short audio clips about trending hashtags. The short … Continue reading »
Social video ad spending in the US is forecasted to reach $14.89 billion in 2021, growing 44% from 2019 — making it 30.4% of total video ad spending. It’s also estimated that overall video ad spending will increase 62.1% between 2019 and 2023. Facebook and YouTube are the dominant players in this space. (YouTube is … Continue reading »
US marketers are expanding their use of social media tools, with 28.3% using Snapchat this year, versus 25% in 2017, and 69.2% using Instagram, up from 62.6% last year, eMarketer reports. Instagram’s popularity stems from advertisers being able to use the platform for organic engagement, while Snapchat primarily encourages paid advertising. Instagram Use Among Marketers … Continue reading »
Despite all of the controversy surrounding Facebook, marketers are not leaving the platform. In fact, the number of US marketers using Facebook for marketing purposes increased slightly this year to 86.3%, according to eMarketer forecasts. A similar number of marketers are expected to continue to use Facebook next year. Why Marketers Stick with Facebook As … Continue reading »
Social media is providing marketers with an ever-growing litany of media options beyond just display advertising. But which are the most important? A study from The Creative Group polled 400 US advertising and marketing executives, to learn which social media trends they expected to have the greatest effect on their advertising and marketing efforts in 2018. Many … Continue reading »
More than half of US small-business owners anticipate increasing their social media budgets in 2017, according to a recent study by InfusionSoft. When small businesses (SMBs) were asked about the marketing channels they expect to increase spending on, 56% planned to up their social media budget, while a third planned to dedicate more resources to … Continue reading »
Social media is a major player in the most important conversations in media and marketing—including attribution, live streaming, digital video advertising and messaging. eMarketers report “US Social Trends for 2017: eMarketer’s Predictions for Attribution, Live Streaming, Messaging, Influencer Marketing and More” predicts what will happen in 2017. Marketers that want to know what offline actions … Continue reading »
More than half of marketers in Europe and the US are using social data for their business activities. According to October research, another 23% are not, and it’s primarily because they just don’t have the time. According to June 2016 polling by Falcon.io, in partnership with Survey Sampling International, 64% of marketers said they use … Continue reading »
According to a CMO Survey by Duke University’s Fuqua School of Business, social media spending has grown from 3.5% of marketing budgets in 2009 to 11.7% in 2016. The growth rate attests to the importance companies place in these new marketing tools. The figure for 2016 falls short of a projection made five years ago … Continue reading »
According to the latest annual Digital Marketer report from Experian Marketing Services, 8 in 10 marketers around the world use Facebook advertising as part of their marketing strategy. Respondents mostly use their followers list (54%) and Facebook’s demographic/interest data (51%) to build their audience targets, but almost half are also uploading their email subscriber lists … Continue reading »
According to the TrackMaven report, B2B brands active on social media saw their highest engagement rates (number of interactions per post per 1,000 followers) last year on Instagram, though that may change as interaction rates are declining on the platform and an algorithm change is pending. Beyond Instagram, brands saw relatively high engagement rates on … Continue reading »
Here’s the most popular social sharing apps & platforms used by CMOs: Courtesy of Oracle Marketing Cloud and Leadtail, a social strategy firm that has built a panel of over 1,000 B2B and B2C CMOs and marketing executives located in North America and active on Twitter. What apps and platforms do you use? Contact Lori … Continue reading »
A majority (53%) of B2B marketers from around the world say that generating actionable insights from social data is a key social marketing challenge faced by their organization, according to a recently-released report from Regalix. This is the second-leading social media challenge faced by B2B marketers, behind only the ever-present questions about its effectiveness. Far … Continue reading »
Based on an analysis of the top 200 B2B companies by annual income, Twitter accounts for almost 6 times more English-language company mentions than Facebook, finds Brandwatch in a recent report. B2B brands see more engagement with weekend than weekday tweets, with retweets per post roughly twice as high on Saturdays and Sundays than on … Continue reading »
The chart below shows the average number of social media posts by companies in nine industries, along with the average number of interactions per post, from HubSpot users. Data: based on the social media interaction 7,333 companies have received on their Facebook, Twitter, LinkedIn and Google Plus posts. How does your company’s level of social … Continue reading »
Only 15% of US adults say they are not a member of any social networks, finds YouGov in a newly-released survey, with this figure higher among men (18%) than women (12%). Consistent with most research on the topic, women lead men in stated adoption of most social networks, with LinkedIn and Google+ the exceptions among … Continue reading »
According to a Simply Measured 3rd quarter analysis of the Twitter activity of the Interbrand 2014 Top100 Brands, incorporating their study How Top Brand Marketers Use Twitter, 98% of the top brands in the world have a Twitter account. 70% of brands have over 100,000 followers, up from 58% in Q4 2013, while the percentage … Continue reading »
Social chatter is becoming more influential on purchasing and consumption decisions. When millennials see interesting content, they’re more likely than the general population to share it with their social networks. According to a June 2014 study by ShareThis, 25% of US millennial internet users shared digital content via social, with an average four shares per … Continue reading »
Companies from around the world are most likely to be using insights from social data to improve their customer service and understanding of market shifts, with a significant proportion leveraging social data for greater visibility into operations or communications. The study also finds that companies are monitoring and listening to social data to a greater … Continue reading »
Unlike Facebook, Google+, and Twitter, LinkedIn can connect you to powerful influencers, provide a targeted forum to share your content, and be a conduit for B2B marketers. LinkedIn community stats: • 187 million monthly unique users • 3 million LinkedIn business pages • 2.1 million Linkedin groups Here are some simple tips to be more … Continue reading »
After 6 consecutive quarters of shrinking market share, Facebook’s share of social log-ins increased by 1.5% points to roughly 44% in Q2, extending its lead over Google, which dropped slightly to 37% share. Twitter (6%) moved in front of Yahoo (5%) for the third spot, but both remain far back from the leaders. Meanwhile, after … Continue reading »
Over four in five SMBs have integrated social media into traditional marketing activities Small and medium-sized businesses (SMBs) have continued to see success with social media, and they’re now upping budgets and time invested in the channel. In an April 2014 study by Social Media Marketing University, the majority (54.4%) of US SMB marketers said … Continue reading »
Adobe’s report details some interesting information about organic marketing on the dominant social network – Facebook. In the wake of reduced organic reach for Facebook pages, marketers are adjusting their tactics and in many cases spending more on advertising, which was made clear in Facebook’s first quarter earnings report also released this week that showed … Continue reading »
Organic reach was already declining before the change to Facebook’s News Feed algorithm. Facebook’s December 2013 announcement of a change to its News Feed algorithm has caused uproar among many, from brands and marketers to celebrities and bloggers, as it aims to drastically reduce the reach of organic posts to between 1% and 2%. However, … Continue reading »
Virtually all – 95% – of the 2013 Inc. 500 companies are using at least one major social media tool, according to the latest study from the Center for Marketing Research at the University of Massachusetts Dartmouth. LinkedIn remains the most commonly used platform, by 88% (up from 81%), but there appears to have been … Continue reading »
US brands are most likely to be using Twitter as a marketing tool in order to increase brand awareness, according to the full results of a survey from Social Media Marketing University (SMMU), the initial results of which were released a little more than a week ago. A majority of the 1,112 brands surveyed also … Continue reading »
Looking for more retweets? Twitter has released data based on an analysis of millions of tweets sent by verified users in the US. The study looked at tweets that contained Twitter’s “hard features” – photos, #hashtags, links, videos, and tweets containing a number of a digit (such as a sports score) – comparing retweets from … Continue reading »
This infographic from Marketo highlights some of the ways brands are using Snapchat and identifying innovative promotions they can run using the platform. Take your social marketing to the next level. Call 877.447.0134.
Campaign tracking and brand analysis top the list of reasons that marketers use social media analytic tools, according to a Demand Metric study for NetBase. Marketing professionals cited limitations in staffing, funding and resources as the top challenge they face in implementing social analytics. The rise in social media analytics tools has satisfied marketer demand … Continue reading »
Facebook’s new ad campaign structure, announced last November, will begin rolling out March 4. The major change is the addition of a new level of ad sets, which will be placed between the two existing layers, campaigns and ads. Check out this infographic: The post on the Facebook for Business page says the new campaign … Continue reading »
What does it mean when somebody ‘Favorites’ one of your tweets? When and why do you press the button? There are a variety of reasons why people choose to ‘favorite’ tweets. Here are 16 different reasons from eConsultancy. By accident To like something To dislike something To bookmark something As a note to self To … Continue reading »
LinkedIn updated the “Who’s Viewed Your Profile” feature, which includes additional analytics and insights into the peeps who are looking at your profile. LinkedIn product manager Udi Milo posted this to his blog: As one of the most popular destinations on LinkedIn, Who’s Viewed Your Profile has always given members a way to discover new … Continue reading »
Nearly nine in 10 brands use the photo- and video-sharing service Size doesn’t equal engagement when it comes to social media, and according to research from L2 Think Tank, brands on Instagram may be getting the most bang for each social post. While Instagram’s community of 150 million monthly active users was a fraction of … Continue reading »
LinkedIn has released a study of the use of social media by SMBs in the US and Canada. According to the survey of almost 1,000 companies, 8 in 10 currently use social for their business, with the vast majority – 94% – of those doing so for their marketing needs. Many report it helping achieve … Continue reading »
Nielsen’s recently-released “Digital Consumer Report” contains a host of aggregated data from the company’s recent studies, and while most of the results have been covered elsewhere on this site, there are some interesting statistics related to social media consumption on desktops and smartphones. The study indicates that while Facebook obviously leads, there’s heated competition behind … Continue reading »
Simply Measured analyzed how the worlds top brand are leveraging Twitter in their marketing strategy. Check out the statistics in the infographic below. Take your social media marketing to the next level. Call us today at 877.447.0134.
When logging on to sites with a social network ID, users prefer to enter their Facebook login information. According to Q4 2013 data from Gigya, the majority of social networkers worldwide used their Facebook IDs when using social sign-in. Google+ ranked a distant second (28%), and no other network claimed more than 15% of the … Continue reading »
Running a contest is a great way to build buzz and engagement around your brand. While people may not always respond to a text update, event or display ad in their timelines, they’re definitely more likely to click on something that offers them a fun and tangible incentive. To get your started, here are 12 … Continue reading »
Facebook’s updated News Feed algorithm requires brands to create higher quality content to provide more value for its users. Posts that include video, images,and news links will be rewarded, while posts with only text in them will be downgraded. This infographic from Brand Networks is a handy guide to optimizing content according to the new … Continue reading »
98 of the Interbrand 100 brands were active on Twitter as of Q4 2013 and 92% of those tweeted at least once per day during the period, according to a new study from SimplyMeasured. The average Interbrand company on Twitter posted 12 tweets per day, with that figure including all retweets and @replies. While a … Continue reading »
Find out how social media relates to the Super Bowl with this infographic from Crowdtap. Take your social media marketing to the next level. Hire BDS.
The Socially Devoted study from Socialbakers shows that more than half of all social customer requests are now asked via Twitter. Facebook inquiries still have a higher response rate. This indicates that customers are growing more and more comfortable using social media channels to interact with brands. 59% of all inbound customer requests via social … Continue reading »
When Twitter began allowing images to display directly in a user’s timeline last fall, complaints quickly arose about clutter and the growing commercialization of the microblogging service. But don’t be surprised to see more pictures on Twitter. Tweets that include links to photos, along with preview images that appear in a users Twitter feed, draw … Continue reading »
Looking for Facebook’s official specifications to create your content? Check out this easy to use infographic from Jon Loomer that consolidates and simplifies the Facebook specifications and dimensions for posts and ads. Take your social media to the next level. Call Lori at 877.447.0134 for a free consultation.
To attract attention and increase engagement on social media, some words are more powerful than others. This infographic from ShortStack illustrates which words are most likely to get your content and status updates shared across various social media networks. Take your social media to the next level. Call BDS 877.447.0134
Various social networks appeal to different segments of the population. The latest social networking survey from the Pew Research Center’s Internet & American Life Project provides some insights into which online adults are most drawn to 5 key platforms – Facebook, LinkedIn, Pinterest, Twitter, and Instagram – each of which has grown in penetration over … Continue reading »
Even as users are expanding their use of social networking sites, Facebook remains the dominant player, according to Pew’s Social Media Update 2013. Pew’s new study reveals that more that 7 in 10 online adults had Facebook accounts in 2013, up four percent from 2012. By contrast, around 20 percent visited LinkedIn and Pinterest, respectively. … Continue reading »
Sponsored Tweets are becoming more popular with marketers, per the IZEA study of 10,000 brand marketers, social media consultants and key social influencers. According to the research, a slight majority (52%) of marketers have used Sponsored Tweets, up from 47.3% last year and 39.4% in 2011. In fact, Sponsored Tweets have moved ahead of sponsored … Continue reading »
Art Center College of Design 2 Day Workshop – January 18 and 19, 2014, 10:00 am to 4:00 pm. Instructor: Lori Berson Register at http://www.artcenter.edu/acn Build Your Business with LinkedIn, Twitter, YouTube, and Facebook. Social media marketing today is vastly different that it was even last year. New channels, platforms, technologies, and devices have led … Continue reading »
These days when planning a company social strategy, the number of social media tools can be overwhelming. It’s not enough to have a presence on Twitter, LinkedIn and Facebook. To benefit from social media, companies need to optimize their use and be truly engaging. Here are 25 great tools to get you and your team … Continue reading »
Marketers have discovered that celebrities and other influencers can help sell products through their social media channels. Sixty-one percent of marketers surveyed by Izea, a social sponsorship marketplace, said they’ve paid someone to mention their product on social media, up 5 percent over 2012. But marketers who think social sponsorship is a cheap way to … Continue reading »
This infographic from Hootsuite has plenty of interesting facts from the last five years of social media, as well as some staggering numbers about the value of each network. Take your social media to the next level. Call 877.447.0134 today.
Growth in the number of social network users around the world may be slowing, but it shows little sign of stopping, based on eMarketer’s latest forecast of internet, broadband and social network users worldwide. This year, estimates predict, 1.61 billion people will log in to social networking sites at least monthly, from any electronic device. … Continue reading »
Did you know tweets with hashtags are 55% more likely to be retweeted than those that don’t? Below are some interesting stats on the history of hashtags and their usage. Courtesy of OfferPop Take your social media marketing to the next level. Call us today at 877.447.0134.
LinkedIn users are affluent, educated and influential. Plus 50% of Fortune 100 companies use LinkedIn Marketing Solutions. Here’s a summary of what’s happened on LinkedIn from 2003 to 2013. Learn how to generate leads with Linked. Call 877.447.0134 today.
Here’s a summary of a few Twitter campaigns that did really well for engagement. See how Virgin, Porsche, LG and more have succeeded with social. Courtesy of eConsultancy Take your social marketing to the next level. Call BDS today at 877.447.0134.
Twitter users who expect brands to respond to their tweets expect those responses to come quickly, and they’ll punish brands who don’t meet their expectations, according to a study by Millward Brown Digital commissioned by Lithium Technologies. A slight majority of Twitter users who expect brands to respond to their tweets feel that those responses … Continue reading »
Twitter provides three types of advertising • Promoted Accounts Increase your brand’s exposure and scale your follower base • Promoted Tweets Extend your reach and drive engagement and conversions • Promoted Trends Increase your brand’s awareness and capitalize on immediacy. Are you advertising on Twitter? Check out this infographic to learn more. Source: Kenshoo Take … Continue reading »
Here’s is a overview of the average LinkedIn user and how they spend their time on Linked. How are you using LinkedIn? Source PowerFormula Take your social media marketing to the next level. Call BDS today at 877.447.0134.
Twitter may be the most effective social media channel for news distribution but LinkedIn is a better way to reach the audience that cares about you. LinkedIn is now responsible for 64% of all visits from social media channels to corporate websites according to our research, which tracked an average of 2,000 monthly visits to 60 corporate … Continue reading »
A fair number spend more than 5% of budget on paid social media Unsurprisingly, the greatest percentage of social campaigns land on Facebook, but that doesn’t mean other sites are getting left behind.In a July 2013 survey from media software company STRATA, nine out of 10 US agency execs reported being likely to use the … Continue reading »
Fortune 500 companies post photos on Instagram most frequently on Thursdays, according to a recent report by TrackMaven. However, in terms of effectiveness (as measured as the number of total interactions per 1,000 followers), Thursdays are no better than any other day of the week for posting, the study found. In general, Instagram engagement stays … Continue reading »
Are you finding it difficult generating enough interest in your LinkedIn posts? This infographic from Salesforce will come in handy. Follow these helpful tips to create more engaging LinkedIn status updates and establish yourself or your company as a thought leader and someone people will want to follow. Take your social media marketing to the … Continue reading »
Sample size The study captured 4,376,230 tweets, sent from 3,370,796 accounts. Hashtags Hashtags appeared in just over 13% of tweets. Only 25.8% appeared more than once, and only 0.7% (1,684) more than 50 times. Links Only 11% of all tweets contained URLs, which is less than half as many as stated by the Microsoft team. … Continue reading »
Asked how much the growth of externally facing social platform usage (such as Twitter, YouTube and online communities) has changed the way their organization interacts with customers, 5% of respondents indicated a “transformational” impact, and another 26% a “significant” impact. That’s according to findings from a Social Media Today study conducted with Leader Networks and … Continue reading »
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7 in 10 internet users across 24 countries say they’ve shared some type of content on social media sites in the past month, according to new survey results from Ipsos OTX. Given the growing popularity of visually-focused sites such as Instagram, Pinterest, and Snapchat, it’s no surprise that pictures emerge as the content type respondents … Continue reading »
More than 8 in 10 marketers are using Facebook as a marketing channel, and almost all expect to use it in the next 12 months, per results from a survey conducted by Ad Age and RBC Capital Markets. While that implies a good deal of enthusiasm on the part of marketers for the platform, few … Continue reading »
As more businesses launch successful social media campaigns, it’s becoming clear that opting out of the social revolution can put companies at a competitive disadvantage. Social media offers the immediacy and interactivity consumers want and anticipate. It can intensify customer engagement, drive quality leads and produce higher ROI. Brands understand just how essential and effective … Continue reading »
According to the findings of a new study by Ipsos OTX, 35% of online consumers in 24 countries indicate that they have ever purchased a product or service based mostly on an advertisement seen on a social media site, or 31% who have seen a posting seen on a social media site. Of the online … Continue reading »
Take your social media marketing to the next level. Call Lori at 877.447.0134.
Digital marketing offers greater opportunities for businesses over the next year than more traditional channels, according to a new report. When asked to identify which three marketing channels offer the greatest opportunities, half of brands (50%) mentioned social media followed by email (43%) and websites (35%). In fact the top 10 most cited channels are … Continue reading »
Take your social media marketing to the next level. Call Lori at 877.447.0134.
Need more social media marketing ideas? Call Lori today 877.447.0134.
Engagement, brand lift are leading social goals Marketers struggle to get the most out of their presence on social sites, and with brands’ continued tenure on the networks, their goals and the metrics they use to measure their performance have changed. According to a 2013 survey of US marketing professionals by Pivot Conference, which … Continue reading »
Differences in demographic breakdown between Twitter use vs. social use overall Social networking reached 72% of US adult web users in May 2013, according to data from the Pew Internet & American Life Project. That’s up from 67% in December 2012, and an indication that social use is still growing, rather than beginning to plateau. … Continue reading »
After leveling out in late 2012, usage of social networking sites by online adults is back on the rise, according to the latest study from the Pew Research Center’s Internet & American Life Project. As of May, 72% of online adults reported using at least one social networking site, finds the study, up from 67% … Continue reading »
Social media marketing today is vastly different that it was last year. Whether you are just starting out or have a well-defined social marketing plan, up-to-date knowledge is essential. Learn how to develop a solid foundation and strategy, brand your accounts, optimize, integrate, maintain, and measure your social media channels. Get valuable tips and tools … Continue reading »
During the second quarter of this year, social outperformed portals, networks, and exchanges in user quality index – a measure that refers to a channel’s ability to reach a user that can be marketed to consistently – according to the latest quarterly “Global Media Intelligence Report” from Aggregate Knowledge. The study, which analyzed roughly 130 … Continue reading »
76% of the world’s most “socially devoted” brands believe that social customer service is an ROI driver, and 71% believe the customer service they provide via social media is a cost-saver, per results from a Socialbakers survey. It’s not surprising that the brands that are most focused on social care would trumpet its benefits, but … Continue reading »
According to a new analysis by Gigya, social login has become a standard on the web and on mobile devices, with the world’s largest businesses implementing the technology on their web properties so that their users can quickly register and login with their existing social identities, and so that those businesses can gain valuable permission-based … Continue reading »
A majority of marketing and advertising execs think Facebook, LinkedIn, and Google+ will be the top social media investments for the coming months, according to a survey from The Creative Group, a staffing firm for marketing, PR, and advertising professionals. The study surveyed approximately 400 executives by asking the following question: “Do you anticipate companies … Continue reading »
About half of content shared to social networks was shared to Facebook during Q2, according to an analysis of client data from Gigya. But while Facebook got the most shares, other networks are also seeing considerably activity, and there are significant disparities when sorting by content type. In particular, Pinterest – the destination for 16% … Continue reading »
Facebook is making it easier for businesses to market themselves on their social media platform by launching a new Facebook for Business hub. The new hub features business tools and gives case studies , announcements, and marketing tools. The new Facebook for business hub is a huge improvement from their previous Business Guide they originally launched … Continue reading »
Social media use is ubiquitous among B2B decision-makers in North America and Europe, according to results from a newly-released Forrester Research study. That said, their motivations for using various platforms differs greatly, and understanding those patterns is a crucial element for figuring out appropriate marketing strategies. The data suggests that among popular sites, Facebook is … Continue reading »
Facebook is still the dominant provider of social logins and shared content but other networks are gaining favor as users seek variety in their social activity. According to new data from social media tools provider, Gigya, Facebook commands 52 percent of all social logins and 50 percent of all shared content. Gigya surveyed its pool … Continue reading »
Marketing and advertising efforts on Facebook will grow over the coming year, according to an industry survey commissioned by The Creative Group. The survey of more than 400 marketing and advertising executives found that 62% of respondents believe that companies will increase their investments in Facebook over the next year, and another 30% believe those investments will … Continue reading »
A growing number of consumers around the world are contacting brands through social media channels, to the extent that customer service and audience engagement is now seen as one of the top organizational areas where social tools carry the most heft. Results from a new study, conducted by Havas Worldwide, suggest that consumer expectations are … Continue reading »
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Source: Great Business Schools Facebook: Behind the Numbers Advertising [top 30 in money spent-industry cluster] 1. Zynga-Social Gaming 2. Fab.com-Design Blog/Retail 3. Electronic Arts-Video Games 4. Proctor and Gamble-Consumer Goods 5. AT&T-Telecommunications 6. American Express-Financial Services 7. Experian-Information Services Group 8. Groupon-E-Commerce 9. Walmart-Retail 10. Microsoft-Software 11. Google-Internet/telecom/software 12. Verizon-Telecommunications 13. Ebay-Online retailing 14. Unilever-Consumer … Continue reading »
When consumers have an issue with a company that needs to be resolved, a leading 92% say that it’s important that their problem is taken seriously, according to a new study from Steven Van Belleghem, in association with SSI and No Problem. Right behind that, though, they want speed – with 9 in 10 saying … Continue reading »
According to a recent Burst Media survey, social media prompts in digital and TV ads are effective in driving interaction with social platforms. Among respondents who recall social media prompts in advertising, digital ads (61.0%) and television ads (58.7%) are the most effective at driving interaction with a brand’s social platforms such as Facebook, Twitter … Continue reading »