What Marketers Look for When Considering Marketing Automation [Study]

According to an Ascend2 survey, marketing influencers say that they primarily use a marketing automation integration strategy in order to achieve objectives such as improved campaign effectiveness (57%) and alignment between sales and marketing (53%). And on the whole this strategy is paying off, as 95% of respondents say their marketing automation integration strategy is … Continue reading »

Why Use Marketing Automation

The proliferation of digital channels and devices has made it challenging for marketers to accurately target prospects with the right messages, on the right devices, at the right times. Prospects are managing more of the buying process themselves, creating decision shortlists by researching brand websites and social channels without ever speaking to a sales rep. As … Continue reading »

How to Best Use Marketing Automation to Increase ROI

While most businesses know that adopting Marketing Automation is more important than ever, it’s just one part of the solution. To generate ROI, you really need to make full use of all of the platform’s features, including emails, content, nurturing programs, triggered messages, lead management, and reporting, just to name a few. Achieving Marketing Automation … Continue reading »

Marketing Automation Implementation Guide — Tips, Tricks, Worksheets, etc. (Part 5 of 5)

Marketing automation success requires more than just software. It takes strategy, creative, and the right team. Whether you are new to marketing automation or have a platform in place, here are sample questions and a worksheet for organizations that have marketing bottlenecks. Lead Scoring Questionnaire Which channels contribute to your current customer acquisitions? What content … Continue reading »

Marketing Automation Implementation Guide — Tips, Tricks, Worksheets, etc. (Part 4 of 5)

Marketing automation success requires more than just software. It takes strategy, creative, and the right team. Whether you are new to marketing automation or have a platform in place, here are sample questions and a worksheet for organizations that have marketing bottlenecks. Sales and Marketing Questionnaire Is the ideal customer the same for Sales and … Continue reading »

Marketing Automation Implementation Guide — Tips, Tricks, Worksheets, etc. (Part 3 of 5)

Marketing automation success requires more than just software. It takes strategy, creative, and the right team. Whether you are new to marketing automation or have a platform in place, here are sample questions and a worksheet for organizations that have marketing bottlenecks. Customer Journey Questionnaire Who is your ideal customer? (Demographics, firmographics, psychographics, etc.) And what … Continue reading »

Marketing Automation Implementation Guide — Tips, Tricks, Worksheets, etc. (Part 2 of 5)

Marketing automation success requires more than just software. It takes strategy, creative, and the right team. Whether you are new to marketing automation or have a platform in place, here are sample questions and a worksheet for organizations that have marketing bottlenecks. Tips to Create Quality Personas to Increase Marketing ROI Persona Questionnaire Created through … Continue reading »

Marketing Automation Implementation Guide — Tips, Tricks, Worksheets, etc. (Part 1 of 5)

Marketing automation success requires more than just software. It takes strategy, creative, and the right team. Whether you are new to marketing automation or have a platform in place, here are sample questions and a worksheet for organizations that have marketing bottlenecks. Marketing Bottlenecks Questionnaire What areas of your marketing funnel are consistently lacking volume, quality, … Continue reading »

How to Get Better Quality Leads and Increase Revenue with Marketing Automation

Marketing automation is a crucial element of most marketers’ overall strategies. It streamlines lead generation, automates lead nurturing, improves personalization, accelerates sales, and replaces guesswork with analytics. “Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost.” — Forrester Research Addressing Business Needs As more businesses embrace marketing automation, vendors … Continue reading »

How to Leverage Marketing Automation to Improve Engagement, Retention, and Revenue (Part 3 of 3)

“Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost.” — Forrester Research Today’s customers are always on and connected across every channel – both online and offline. Reaching potential and existing customers across these ever-changing touchpoints can feel challenging and overwhelming. The good news…the right Marketing Automation strategy, platform, … Continue reading »

How to Leverage Marketing Automation to Improve Engagement, Retention, and Revenue (Part 2 of 3)

“Businesses that use Marketing Automation to nurture prospects experience a 451% increase in qualified leads”. — The Annuitas Group Today’s customers are always on and connected across every channel – both online and offline. Reaching potential and existing customers across these ever-changing touchpoints can feel challenging and overwhelming. The good news…the right Marketing Automation strategy, … Continue reading »

How to Leverage Marketing Automation to Improve Engagement, Retention, and Revenue (Part 1 of 3)

“78% of successful industry professionals cite Marketing Automation as being most responsible for improving revenue contribution.” — The Lenskold and Pedowitz Group Today’s customers are always on and connected across every channel – both online and offline. Reaching potential and existing customers across these ever-changing touchpoints can feel challenging and overwhelming. The good news…the right Marketing … Continue reading »

How B2B Marketers Spend Advertising Dollars [Survey]

Business-to-business (B2B) companies aren’t big spenders on digital ads. Only 4.6% of the total ad spend gets allocated to digital advertising. To get a better understanding of the various challenges B2B companies face, several industry experts weighed in on eMarketer’s recent “US B2B Digital Advertising Trends” report. Below are their findings. B2Bs Still Rely on … Continue reading »

Top Factors Driving Marketing Budgets in 2019

Eight in 10 B2B marketers at technology companies expect their budgets to increase or remain the same, according to a Spiceworks survey of more than 350 B2B tech companies across North America and Europe. Of the 37% of who plan to increase their marketing budgets, more than half (51%) pointed to an increased priority on marketing as a … Continue reading »

The Barriers to Marketing Technology Investment and Use [Survey]

Marketing Technology can be confusing, especially with the continual proliferation of new platforms and new features. Many marketers researching the marketing tech industry have had the experience of reading a vendor’s website and coming away from the experience more confused than before. Vendors may think they’re increasing the number of customers they appeal to by … Continue reading »

Marketer’s Analytics Challenges to Upgrading Customer Experiences [Survey]

Organizations have become overloaded with data and many lack the resources and tools to efficiently make use of it. There are some emerging technologies could ease the struggles businesses have with analytics. In an April 2018 survey of 500 analytics and business intelligence professionals worldwide conducted by MicroStrategy, 24% of respondents said that cloud computing is … Continue reading »