Social Trends Driving 2018 Marketing Strategies [study]

Social media is providing marketers with an ever-growing litany of media options beyond just display advertising. But which are the most important? A study from The Creative Group polled 400 US advertising and marketing executives, to learn which social media trends they expected to have the greatest effect on their advertising and marketing efforts in 2018. Many … Continue reading »

What Top Performing Marketers Are Doing [Report]

Top-performing marketing teams commit to the customer journey and the customer experience, collaborate with other business units and enjoy buy-in from their executive leadership, according to Salesforce’s latest annual “State of Marketing” report that surveyed almost 4,000 marketing leaders across various countries. 18% of respondents are “extremely satisfied” with the current outcomes realized as a … Continue reading »

Demand Generation Priorities for B2B Marketing [Report]

Approximately two-thirds of B2B marketers expect to increase their demand generation budgets this year, according to Demand Gen Report’s annual Demand Generation Benchmark Report. Based on a survey of 131 marketers from a variety of industries, the study finds that the most important priority is a focus on lead quality over lead quantity. That focus … Continue reading »