Marketing Services Outsourced [Survey]

There have been numerous discussions around outsourcing and insourcing — the efficiencies, quality and reduced costs — including the agency vs. consultancy debate. But how much do larger companies outsource? Of course it depends on what kind of work, but a recent Merkle study suggests that data sourcing is at the top of the list, … Continue reading »

Marketing Campaign Priorities [Report]

In their push towards digital marketing and advertising, marketers’ priorities seem to be more digital than traditional forms of media, according to the new Nielsen report. For example, respondents cited audience targeting – for which digital is highly touted – as their top campaign priority this year. Ad creative is the second-most prominent priority for … Continue reading »

The Future of Content Marketing [Research]

Marketers predicted that they will use more content-driven campaigns and audio and emerging formats in 2020, according to new research from World Media Group. About 80% of marketing professionals worldwide surveyed in October 2019 said they expect content-led campaigns to grow over the next two years, with 19% saying they expect they would stabilize. Only … Continue reading »

Email Marketing Priorities for 2020 [Report]

Two of the key email marketing strategy priorities marketers hope to achieve are to increase sales revenue (59%) and to boost the number of leads generated (49%). But these are only two factors in marketers’ quest to make email marketing more effective, according to the latest Ascend2 report. 3 Key Takeaways: 1. Marketers Are More … Continue reading »

TikTok Ad Formats and Campaign Examples

It’s been one year since the Chinese-owned TikTok video app launched in the US, and the app has exploded into a cultural force. Much of the app’s popularity in the beginning could be attributed to its hashtag challenges, in which users film themselves lip-syncing or dancing to short audio clips about trending hashtags. The short … Continue reading »

Marketers Turn to Mobile Video to Boost Awareness [Study]

Why are advertisers embracing mobile video? And what challenges remain to be solved before wider adoption is seen? Mobile video is used by 44% of marketers to increase brand awareness, and 34% use it to engage with more targeted audiences, per April research conducted by Teads. Even with the heightened interest in and spending on … Continue reading »

Content Marketing – Most Effective and Challenging

Increasing lead generation and improving customer engagement continue to be the most important goals of a content marketing strategy. Lead generation has taken the lead this year, per the Ascend2 report. That’s in line with recent research from Regalix, in which lead generation was found to have increased in importance from last year as a … Continue reading »

New Trends Marketers Are Using [Survey]

Over half of US marketers are trying personalized and intent-based marketing.   The survey from Pan Communications also revealed that 49% of US marketers are interested in trying persona-based marketing, and 41% of respondents said they’re interested in Though interest in virtual reality (VR) has been gaining momentum this year, only 11% of US marketers … Continue reading »

Most Effective and Difficult Digital Marketing Tactics

Email is the most effective digital marketing tactic, and it also benefits from a relative ease in execution, per the survey from Ascend2 and its Research Partners. Given the B2B skew (66% of respondents), fewer selected paid search as being effective as did social media (34% and 41%, respectively). That’s despite other indications that paid … Continue reading »

B2B Marketing Challenges and Trends [reports]

Digital marketing is taking on more importance at B2B organizations, although offline marketing channels continue to occupy the largest share of budgets, according to new reports from Regalix and DemandWave. The studies find that revenue and sales increases are the top marketing objectives for B2B companies, with quality and quantity of leads the leading goals … Continue reading »

Business to Business Marketing Cost Per Lead by Channel [survey]

Which channels provide the lowest costs-per-lead for B2B marketers? A recent Ascend2 report found that the majority of marketers are seeing steady or increasing costs-per-lead. A new report from Software Advice provides timely data on the performance of various channels. The study assessed costs-per-lead by asking respondents to identify channels as having a “very low … Continue reading »

Mobile & Video Ads Deliver More per Impression

In the first quarter of 2014, the vast majority of digital marketing spend across display, social, video and mobile was allocated to display ads (83%), which delivered 84% share of actions. Video (4% share of impressions) and mobile (1% share) ads each outperformed in terms of share of actions, with video accounting for 6.5% share … Continue reading »

B2B Content Marketing: Which Assets Are Most Influential, and When?

Eccolo Media has released its latest “B2B Technology Content Survey Report” based on 503 respondents responsible for influencing or making technology buying decisions in the 6 months prior to the survey. The study covers a host of content marketing topics – including which collateral types are most frequently consumed and considered most influential – as … Continue reading »