TikTok Ad Formats and Campaign Examples

It’s been one year since the Chinese-owned TikTok video app launched in the US, and the app has exploded into a cultural force. Much of the app’s popularity in the beginning could be attributed to its hashtag challenges, in which users film themselves lip-syncing or dancing to short audio clips about trending hashtags. The short … Continue reading »

Video Ads on Social Media to Grow 44%

Social video ad spending in the US is forecasted to reach $14.89 billion in 2021, growing 44% from 2019 — making it 30.4% of total video ad spending. It’s also estimated that overall video ad spending will increase 62.1% between 2019 and 2023. Facebook and YouTube are the dominant players in this space. (YouTube is … Continue reading »

Marketers Turn to Mobile Video to Boost Awareness [Study]

Why are advertisers embracing mobile video? And what challenges remain to be solved before wider adoption is seen? Mobile video is used by 44% of marketers to increase brand awareness, and 34% use it to engage with more targeted audiences, per April research conducted by Teads. Even with the heightened interest in and spending on … Continue reading »