It’s been one year since the Chinese-owned TikTok video app launched in the US, and the app has exploded into a cultural force. Much of the app’s popularity in the beginning could be attributed to its hashtag challenges, in which users film themselves lip-syncing or dancing to short audio clips about trending hashtags. The short … Continue reading »
Video Ads on Social Media to Grow 44%
Social video ad spending in the US is forecasted to reach $14.89 billion in 2021, growing 44% from 2019 — making it 30.4% of total video ad spending. It’s also estimated that overall video ad spending will increase 62.1% between 2019 and 2023. Facebook and YouTube are the dominant players in this space. (YouTube is … Continue reading »
Video Ad Campaign Measurement [Study]
Recent studies from key players in the world of ad tech tell quite different stories of how video ads seem to be performing, based on completion rates, viewability rates, clickthroughs and more. Although the body of research on video ad metrics is still limited, the data noise is amazing given how concrete some of these … Continue reading »
Marketers Turn to Mobile Video to Boost Awareness [Study]
Why are advertisers embracing mobile video? And what challenges remain to be solved before wider adoption is seen? Mobile video is used by 44% of marketers to increase brand awareness, and 34% use it to engage with more targeted audiences, per April research conducted by Teads. Even with the heightened interest in and spending on … Continue reading »
Find Out The Best Video Ad Length for Facebook [Study]
Did you know, 65.8% of US marketers plan to use Facebook for video ads? Most people might assume shorter video ads deliver a better completion rate. But it looks like things change when it’s on a social platform. According to Q2 data, video ads that were between 30 and 60 seconds long fared better than … Continue reading »
Video Ad Engagements, by Industry
Slightly fewer than half (48%) of video ad impressions met viewability guidelines last year, up only slightly from 2014 (45%), per a Viant report, which also notes that just 37% of all ads served were both viewable and viewed to completion. The analysis of ads served on the Vindico Ad Server indicates that video ad … Continue reading »
Most Popular Types of Video in B2B Marketing
Corporate videos (76%) and product demos (64%) are the most popular video formats used by B2B marketers, according to a recent Regalix survey of 364 senior B2B marketing executives and business leaders from around the world. In looking at how video formats perform at different stages of the buying cycle, respondents indicated that testimonials and … Continue reading »