Social video ad spending in the US is forecasted to reach $14.89 billion in 2021, growing 44% from 2019 — making it 30.4% of total video ad spending. It’s also estimated that overall video ad spending will increase 62.1% between 2019 and 2023. Facebook and YouTube are the dominant players in this space. (YouTube is … Continue reading »
Recent studies from key players in the world of ad tech tell quite different stories of how video ads seem to be performing, based on completion rates, viewability rates, clickthroughs and more. Although the body of research on video ad metrics is still limited, the data noise is amazing given how concrete some of these … Continue reading »
Why are advertisers embracing mobile video? And what challenges remain to be solved before wider adoption is seen? Mobile video is used by 44% of marketers to increase brand awareness, and 34% use it to engage with more targeted audiences, per April research conducted by Teads. Even with the heightened interest in and spending on … Continue reading »
Slightly fewer than half (48%) of video ad impressions met viewability guidelines last year, up only slightly from 2014 (45%), per a Viant report, which also notes that just 37% of all ads served were both viewable and viewed to completion. The analysis of ads served on the Vindico Ad Server indicates that video ad … Continue reading »
More than 7 in 10 agencies believe that online video advertising is either as effective (41%) or more effective than TV (31%), finds BrightRoll in a survey of 120 agency respondents, although a separate survey from STRATA reveals that half of media buying agencies are unsure if they are getting good value from their online … Continue reading »
2 in 3 marketing and sales decision-makers and practitioners from around the world (primarily US-based) using video marketing are planning to increase their spending on the medium over the next year, according to a new report from Ascend2. Respondents count brand awareness (47%), lead generation (40%) and online engagement (40%) as their most most important … Continue reading »
Online product and service videos positively affect brand image and drive purchase decisions, say respondents to a survey from Animoto. The survey was fielded among more than 1,000 US adults who had watched online video on their computers, tablets or mobile phones at least once during the past 6 months. Almost three-quarters reported being more … Continue reading »
Video Marketing: Must Know Tactics and Tips, June 8 Art Center College of Design Instructor: Lori Berson Register: http://www.artcenter.edu/acn (Space is limited.) Find out how to grow your business with video. Video is the medium of choice for online communications. Agencies and clients today demand engaging and interactive content that is relevant, shareable, and measurable. … Continue reading »
Check out this heart warming commercial from P&G for the Sochi 2014 Winter Olympics. It’s a short online film about four Olympic athletes and the mothers who supported them in their quest for gold. Enjoy!
Art Center College of Design 1 Day Workshop – February 9, 2014, 10:00 am to 4:00 pm. Instructor: Lori Berson Register at http://www.artcenter.edu/acn Gain a competitive advantage with YouTube Video Marketing. Today’s marketplace requires new skills to plan, publish, and optimize videos. Essential for every successful marketing program, YouTube can increase your visibility, capture leads, … Continue reading »
Here are the ads we chose to watch on YouTube in 2013. This video celebrates just some of the great work done by brands. Do you remember these? Any favorites? ADS (in order of appearance) Honda – Honda “Hands”: http://youtu.be/Dxy4n0UT82o Oreo – Oreo Separator Machine: http://youtu.be/pii4G8FkCA4 Orangina – Mission 404: http://youtu.be/fOrr2RbB0-0 Heineken – Departure Roulette: … Continue reading »
One of our amazing videographers shooting the Implant Direct training video at the Sybron Institute. Incredible advanced dental procedures performed by Dr. Jon Julian of North Star Dental Education and streamed live from the operatory to an international audience. Are you using video to demonstrate products, train employees, capture leads, and generate sales? Take your … Continue reading »
Brands are spending money to peddle their products in online TV shows and other digital programs – in fact, video ad spend rose about 42% this year to reach $4.12 billion. But many marketers are finding that online video can also be extremely useful in helping communicate to potential customers about the products and services … Continue reading »
Marketers should “get video,” because consumers now expect video content from brands. Here’s an infographic based on information from the Content Marketing Institute to help create relevant, successful videos. No time? No resources? Not sure where to start? Hire BDS – 877.447.0134.
Using video as part of an email marketing campaign is a strategy that more marketers and brands are adopting. In the 2013 Online Video Marketing Survey and Business Video Trends Report, by ReelSEO, they look at who is using video for email blasts, how they are doing it and what the ROI is lin terms … Continue reading »
The number of video ads Americans are watching on desktops and notebooks continues to increase seemingly with every passing month, with the rate of growth easily outpacing concurrent increases in online content video views. The latest figures from comScore indicate that the number of video ad views grew to 24.5 billion in October, up more … Continue reading »