Video Ads on Social Media to Grow 44%

Social video ad spending in the US is forecasted to reach $14.89 billion in 2021, growing 44% from 2019 — making it 30.4% of total video ad spending. It’s also estimated that overall video ad spending will increase 62.1% between 2019 and 2023. Facebook and YouTube are the dominant players in this space. (YouTube is … Continue reading »

Marketers Turn to Mobile Video to Boost Awareness [Study]

Why are advertisers embracing mobile video? And what challenges remain to be solved before wider adoption is seen? Mobile video is used by 44% of marketers to increase brand awareness, and 34% use it to engage with more targeted audiences, per April research conducted by Teads. Even with the heightened interest in and spending on … Continue reading »

The Most Effective Online Video Distribution Channels [Report]

2 in 3 marketing and sales decision-makers and practitioners from around the world (primarily US-based) using video marketing are planning to increase their spending on the medium over the next year, according to a new report from Ascend2. Respondents count brand awareness (47%), lead generation (40%) and online engagement (40%) as their most most important … Continue reading »

How to Grow Your Business with Video – Workshop

Video Marketing: Must Know Tactics and Tips, June 8 Art Center College of Design Instructor: Lori Berson Register: (Space is limited.) Find out how to grow your business with video. Video is the medium of choice for online communications. Agencies and clients today demand engaging and interactive content that is relevant, shareable, and measurable. … Continue reading »

New YouTube Video Marketing Strategy and Design Workshop – February 9, 2014

Art Center College of Design 1 Day Workshop – February 9, 2014, 10:00 am to 4:00 pm. Instructor: Lori Berson Register at Gain a competitive advantage with YouTube Video Marketing. Today’s marketplace requires new skills to plan, publish, and optimize videos. Essential for every successful marketing program, YouTube can increase your visibility, capture leads, … Continue reading »

YouTube Ads Rewind 2013

Here are the ads we chose to watch on YouTube in 2013. This video celebrates just some of the great work done by brands. Do you remember these? Any favorites? ADS (in order of appearance) Honda – Honda “Hands”: Oreo – Oreo Separator Machine: Orangina – Mission 404: Heineken – Departure Roulette: … Continue reading »

Sybron Dentist Training Video

One of our amazing videographers shooting the Implant Direct training video at the Sybron Institute. Incredible advanced dental procedures performed by Dr. Jon Julian of North Star Dental Education and streamed live from the operatory to an international audience. Are you using video to demonstrate products, train employees, capture leads, and generate sales? Take your … Continue reading »

Marketers Increase Video Use Across All Channels

Brands are spending money to peddle their products in online TV shows and other digital programs – in fact, video ad spend rose about 42% this year to reach $4.12 billion. But many marketers are finding that online video can also be extremely useful in helping communicate to potential customers about the products and services … Continue reading »

Video Ad Views Continue To Rise

The number of video ads Americans are watching on desktops and notebooks continues to increase seemingly with every passing month, with the rate of growth easily outpacing concurrent increases in online content video views. The latest figures from comScore indicate that the number of video ad views grew to 24.5 billion in October, up more … Continue reading »