AI without Strategy = 0

AI without Strategy = 0

In the rapidly evolving world of marketing, artificial intelligence (AI) has emerged as a powerful tool, offering unprecedented capabilities to businesses aiming to enhance their content creation and overall marketing strategies. However, it’s crucial to acknowledge that AI, despite its advanced capabilities, is not a cure-all or magic bullet. It’s a tool that needs a well-thought-out marketing strategy to create transformative content.

AI offers the potential to generate content at scale, analyze data, automate tasks, and personalize marketing efforts in ways previously unimaginable, but AI-generated content requires human direction, input, expertise, and editing. In and of itself, AI content is not always correct, often over-written and not written in context. To be successful with AI, you need someone driving the process.

At BersonDeanStevens (BDS), we understand the delicate balance between leveraging cutting-edge AI technologies and maintaining the human touch that is fundamental to creating marketing content that resonates with your audience. With over 25 years of experience in developing results-driven content, campaigns, and programs, BDS brings a wealth of knowledge and expertise to incorporate AI to boost results.

Whether you are looking for an ally to handle strategic content creation, help train your team on the proper use of AI, or need consulting from time to time, BDS is your go-to resource.


For help with AI and how to successfully integrate it into your business, schedule a call or email Lori Berson at lberson@BersonDeanStevens.com.


BersonDeanStevens has been a recognized brand strategy and marketing leader for over 25 years. We work in partnership with you to differentiate your brand and achieve your business goals. Client list.

 

 

Why Use Marketing Automation

Why Use Marketing Automation

The proliferation of digital channels and devices has made it challenging for marketers to accurately target prospects with the right messages, on the right devices, at the right times. Prospects are managing more of the buying process themselves, creating decision shortlists by researching brand websites and social channels without ever speaking to a sales rep. As such, to be effective, marketers must be creative, targeted and aligned with sales goals, and they must also have greater visibility into buyer attributes and behaviors.

Faced with these challenging market dynamics and increasing ROI (Return on Investment) pressure, marketers at companies of all sizes are turning to Marketing Automation as a solution to:

Increase marketing efficiency.

Marketing Automation enables marketers to automate the time-consuming manual tasks around content creation, management, and personalization, campaign scheduling and execution, data hygiene (i.e. fix duplicate or inconsistent data in separate silos), communication with sales, and lead nurturing. Marketing Automation saves time and improves productivity.

“Best in class marketers are 67% more likely to use a Marketing Automation platform and see 14% overall growth in marketing revenue.” – Aberdeen

Enhance the ability to generate more and better-qualified leads.

With Marketing Automation, marketers combine multiple criteria including demographic, firmographic (firm demographics) and behavioral data (pages visited, downloads, completed forms) with a lead-scoring system to generate and identify sales-qualified leads.

A multichannel view of prospect behavior.

Marketing Automation platforms integrate multiple channels to create more comprehensive prospect profiles and more holistic views of prospect behavior.

Better alignment of sales and marketing goals.

Marketing Automation software helps to align sales and marketing efforts ensuring sales reps are working with sales-ready leads. Working cooperatively to set scoring parameters and define qualified leads, sales and marketing become one team. Marketing works on building relationships with early-stage leads to enable the sales team to focus their efforts on the most highly qualified prospects.

Improve lead conversion and ROI.

According to Forrester Research, B2B marketers who implement Marketing Automation experience a 10 percent increase in their sales pipeline contribution.

To learn how to best use Marketing Automation to increase ROI, check out this article.

As a recognized Marketing Automation leader for the past decade, we work with firms to help them utilize their marketing technology to increase revenue. To see how we can help you, schedule a free consultation or email Lori Berson at lberson@BersonDeanStevens.com.


BersonDeanStevens has been a recognized brand strategy and marketing leader for over 25 years, including over a decade in Marketing Automation. We work in partnership with you to differentiate your brand and achieve your business goals. Client list.