Why Use Marketing Automation

The proliferation of digital channels and devices has made it challenging for marketers to accurately target prospects with the right messages, on the right devices, at the right times. Prospects are managing more of the buying process themselves, creating decision shortlists by researching brand websites and social channels without ever speaking to a sales rep. As … Continue reading »

2014 Marketing Budget Planning [survey]

9 in 10 “business leaders” plan to either increase (46%) or maintain (47%) their marketing budgets in 2014, according to a survey from StrongView. A mix of B2C and B2B companies primarily headquartered in North America evaluated their spending plans across a variety of programs. The results reveal strong support for a variety of digital … Continue reading »

Mobile and Email Small Business Marketer’s 2014 Wish List [infographic]

With 2014 quickly approaching, many business professionals are planning to change their marketing strategies. Below are the top marketing objectives of small and medium-sized businesses’ (SMBs). Source: Direct Marketing News According to the j2 Global Forecast Survey: • 28.16% of small business professionals say increasing their online presence, such as setting up a website or … Continue reading »

Are You Taking a Cross Channel Approach to Marketing?

Many online marketers are missing the boat on customer-centric marketing. They value long-term relationships, but don’t follow through. Online marketers top marketing goals: • Growing long-term relationships with customers. • Enhancing the customer experience across channels. Per Forrester Consulting reports released this month. Marketers should coordinate marketing campaigns that reach individual customers across multiple channels, … Continue reading »

20 Marketing Facts To Give You a Headstart in 2014 [infographic]

As we approach the new year, the following digital trends are expected to be a major factor in marketing strategies in 2014. Some of the interesting findings: • Videos on landing pages increased conversions by 86% •  Customer testimonials have the highest effectiveness rating for content marketing at 89% • 67% of B2B marketers consider … Continue reading »

B2B CMOs Say Marketing’s Role is Expanding Quickly [study]

Almost all B2B marketing leaders agree that marketing must do things that it hasn’t done ever before to be successful, finds Forrester Research in a recent study conducted in partnership with the Business Marketing Association. Along with their expanding responsibilities, 78% say the marketing organization’s influence on corporate strategy is much greater, and 56% agree … Continue reading »