The Secret Recipe for Whipping Up Engaging Content

The Secret Recipe for Whipping Up Engaging Content

Gone are the days of text-heavy blog posts that leave your audience hungry for more. To captivate and engage in today’s digital landscape, you need to serve up an irresistible all-you-can-eat content buffet that’s not only high-quality but also innovative and engaging. This means breaking away from traditional formats and exploring new, creative ways to capture your audience’s attention.

Let’s explore the essential ingredients marketers can use to satisfy and delight their audience.

Visuals: Tantalizing the Eyes and Appetite

Forget boring stock photos. Whet their appetite with mouthwatering visuals like infographics, charts, videos, gifs, original graphics, and even AI-generated imagery. These eye-catching elements can transform your content from bland to brilliant and make complex information more digestible while adding flavorful brand flair.

With user-friendly tools like Canva and Adobe Express (both offer free versions), anyone can cook up amazing visuals.

Podcasts: Audio Amuse-Bouches

Podcasts are soaring in popularity, offering an intimate, screen-free way to connect with your audience. Strategically sprinkle podcast episodes across your menu to build brand awareness and deliver value through stories, educational content, discussions, and industry insights. These AI tools make it simple to turn text into captivating podcasts: Wondercraft, Riverside, and Adobe Podcast.

Remember to promote new episodes through email, newsletters, social media, and your blog for a multi-channel approach.

Interactive Content: Letting Your Audience Sample the Goods

Interactive content invites your audience to actively participate in the experience. Quizzes, games, calculators, image sliders, AR filters, interactive videos, and other digital tools provide value while capturing contact info.

For example, an interactive calculator provides personalized data guiding users through their buying journey while keeping them engaged. To get started, check out Okendo, Quizgecko, and Meiro.

User-Generate Content (UGC): Customer-Crafted Signatures

User-generated content offers authenticity and community. Highlight UGC-like social shares, video testimonials, and reviews to show you value your clients while improving engagement. Some easy-to-use tools include GatherUp, Boast, and TrustPilot.

Time To Dine on Captivating Content!

Like an artful chef, captivating content requires the right blend of visuals, audio, interactive elements, and UGC artfully presented across channels. Serve up your audience a journey that informs, entertains, and provides value. Do this, and your content will leave them satisfied and eager to come back for more.


For help with your content strategy and marketing, schedule a call or email Lori Berson at lberson@BersonDeanStevens.com.


BersonDeanStevens has been a recognized brand strategy and marketing leader for over 25 years. We work in partnership with you to differentiate your brand and achieve your business goals. Client list.

 

 

Successfully Market Your Business For Just The Price of a Cheeseburger and Fries

Successfully Market Your Business For Just The Price of a Cheeseburger and Fries

Overview
With pandemic shutdowns, the ‘great resignation’ (leading to millions of start-ups*), supply chain disruptions, and increasing inflation, it’s been tough to bring in new business.

We’ve seen many small businesses, professionals, and independent contractors struggling to either jumpstart sagging sales or get a new business off the ground. Many have considered hiring a marketing agency, a marketing consultant, or adding to staff but that can be expensive when budgets are tight and talent is limited. In looking for a way to help the business community that has been so good to us over the years, we came up with the idea to write ‘Ready-Made Marketing.

Take the guesswork out of marketing.
Designed to help people succeed, the book is a quick and easy DIY marketing resource that enables those who don’t have marketing expertise (or the money to hire it) to market themselves, their services or their businesses and start seeing immediate results. Ready-Made Marketing is not about writing marketing plans or strategies; it provides practical, customizable templates for a variety of business-building situations, step-by-step instructions for using proven and effective marketing tactics, and over 400 technology resources that are affordably priced or free.

Abbreviate what you have to do to lighten your workload.
The book is action-oriented; it’s not a novel to read through nor does it require a major time commitment. For example, if you need to write a cold email, you can choose from a variety of templates or if you need a video script, you just go in and pick one. Or if you need a technology resource (e.g. video recording software, content creation tools, podcast hosting, among others) you can select from 21 categories or use the authors’ choices.

FREE OFFER…Quick Links to Technology (Click Here)

Whether you’re starting a new business, want to increase revenue for your current business, or know of someone who needs to jumpstart sales, this book is a game-changer.

To make 2022 a better year, check out Ready-Made Marketing.

 

*According to the U.S. Census Bureau:

  • In 2020, there were more than 4.4 million new businesses; the highest total on record.
  • This is a 24.3% increase from 2019; 51.0% higher than the 2010-2019 average.
  • ½ million new businesses were started in January 2021 alone.

 


BersonDeanStevens has been a recognized brand strategy and marketing leader for over 25 years, including over a decade in marketing and sales automation. We work in partnership with you to differentiate your brand and achieve your business goals. Client list.