7 Ways AI Can Make Work Life Easier + 80 Prompts to Use

7 Ways AI Can Make Work Life Easier + 80 Prompts to Use

AI has limitations, but it can be a productivity booster when used strategically.

7 Ways AI Can Make Work Life Easier

  1. Automate repetitive tasks – AI can take over mundane, repetitive tasks like data entry freeing up employees’ time for more meaningful work.
  2. Improve workflows – AI tools can analyze workflows and processes to identify bottlenecks and areas for optimization for increased efficiency.
  3. Personalize customer experiences – Chatbots and virtual assistants powered by AI can provide customized service to customers 24/7 to improve customer satisfaction.
  4. Generate insights from data – AI excels at finding patterns in large datasets. These insights can inform better decision-making and strategy.
  5. Create content – AI copywriting tools can generate blog posts, social media content, emails, etc. helping your team scale content creation.
  6. Enhance human capabilities – Rather than replacing humans, AI augments human skills and abilities. For example, AI can help salespeople identify the best prospects.
  7. Increase accessibility – AI powers assistive technologies that make work more accessible for employees with disabilities.

When thoughtfully implemented, AI technologies can take over repetitive, low-value tasks while empowering employees to focus on more meaningful, human-centric work creating efficiencies while still keeping the human touch.

ChatGPT Advantages and Prompts to Use

  • Comparing concepts:
    – Please compare and contrast the concepts of [concept 1] and [concept 2].
    – What are the key similarities and differences between [concept 1] and [concept 2]?
    – Can you explain how [concept 1] and [concept 2] are alike and how they differ in a paragraph?
    – Help me understand the relationship between [concept 1] and [concept 2] by outlining their main commonalities and distinctions.
    – What distinguishes [concept 1] from [concept 2]? Provide a brief comparison of their defining features.
    – Identify 3-5 ways that [concept 1] and [concept 2] are similar and 3-5 ways they are different.
    – Create a table comparing [concept 1] and [concept 2] across categories like [category 1], [category 2], [category 3].
    – How does [concept 1] contrast with [concept 2] in terms of [specific attribute]?
  • Researching topics:
    – Please provide a high-level overview of current research on [topic] in a few paragraphs.
    – Can you summarize the key findings and implications from recent studies on [topic]?
    – What are the main themes and conclusions in academic literature about [topic] over the past 5 years?
    – Give me a short summary of the state of research on [topic] focusing on the most influential studies and ideas.
    – Provide a concise overview of important research on [topic], covering things like main hypotheses, methodologies, results, and limitations of the existing literature.
    – In 2-3 paragraphs, synthesize the key insights and open questions from scholarship on [topic].
    – What are the critical debates or unresolved questions around [topic] based on a review of current academic research on this subject?
    – What are the 3-5 most important papers on [topic] and what are their main ideas and contributions to the field’s understanding of this subject?
  • Generating ideas:
    – Can you provide 5-10 creative and innovative ideas for my project about [topic]?
    – What are some outside-the-box ideas I could explore for my [project type] on [topic]?
    – Help spur my creativity by suggesting unconventional approaches I could take for [project name].
    – Give me a list of thought-provoking and imaginative ideas that would make my [project name] unique and memorable.
    – Please brainstorm original ideas for my [project name] that go beyond the obvious – feel free to think wildly!
    – Suggest [number] fun, audacious concepts I could incorporate to make my [project name] truly groundbreaking.
    – What are some experimental directions I could take my [project name] in to make it innovative and ahead of its time?
    – Help get my creative juices flowing by recommending [number] novel ways to approach my [project name].
    – Can you play devil’s advocate and suggest some radical ideas to make my [project name] stand out from the crowd?
  • Drafting emails:
    – Please draft a friendly email to [name] asking for advice about [topic].
    – Can you write a casual email to [name] introducing myself and discussing [topic]?
    – I’d like to email [name] on [topic]. Can you compose a warm, conversational email that briefly explains the situation and poses my question?
    – Could you put together a short, upbeat email to [name] about [topic] and let them know I’d appreciate any guidance they can offer?
    – Please compose a polite email to [name] on [topic]. Use a positive, collegial tone.
    – I want to email [name] to learn more about [topic]. Can you draft a friendly email that briefly sums up my interest and asks them to share their knowledge on the subject?
    – Can you write a cheerful and relaxed email to [name] touching on [topic]?
  • Editing documents:
    – Take out all Oxford commas in this document while maintaining the meaning.
    – Can you revise this text by removing the Oxford commas throughout while keeping the text clear and readable?
    – Please replace all instances of [word 1] in the following document with [word 2].
    – Find and replace [word 1] with [word 2] throughout this text without changing the overall meaning.
    – Edit the below passage by changing [word 1] to [word 2] wherever it appears. The overall style and voice should remain the same.
  • Explaining complex topics:
    – Please explain the concept of [complex topic] in simple language that a high school student could understand.
    – Can you provide a basic overview of [complex topic] using simple words and examples rather than technical jargon?
    – I’m having trouble understanding [complex topic]. Can you walk me through the key ideas in plain English for a beginner?
    – Using simple analogies and layman’s terms, summarize what [complex topic] is all about.
    – Pretend you are explaining [complex topic] to a 12-year-old. Use simple phrases and avoid advanced vocabulary.
    – Break down the main elements of [complex topic] into bite-sized pieces that are easy to digest for someone without subject matter expertise.
    – Help me understand the fundamentals of [complex topic] by using straightforward language a child could comprehend.
  • Taking meeting notes:
    – Can you summarize the key points from my meeting with [name]?
    – I recently had a meeting with [name] about [topic]. Can you briefly outline the key takeaways and next steps we agreed on?
    – I met with [name] to talk about [topic]. In 3-4 bullet points, can you highlight the most important conclusions we came to and actions we decided on?
    – Please review my notes from my meeting with [name] and provide a concise summary of the essential decisions made, open questions remaining, and next steps.
    – I had a meeting with [name] and need help recapping our main agenda items, conclusions reached, and who is responsible for any follow-up tasks. Can you summarize this briefly for me?
    – Here are some high level points from my discussion with [name] earlier. Can you distill this down into a short paragraph covering the main takeaways and what we are each going to work on going forward?
  • Automating tasks:
    – How can I automate [task] step-by-step?
    – Please provide detailed instructions for setting up automation for [task].
    – What is the process for automating [task], breaking down each step clearly from start to finish?
    – I want to automate [task] in my workflow. Can you outline the specific steps I would need to take to set this up?
    – Could you provide a simple tutorial explaining how to configure automation for [task], including any software or tools needed?
    – To streamline [task], can you provide sequential, straightforward instructions on automating it that explain what needs to be done at a basic level?
    – Please walk me through how to automate [task] as if you were explaining to someone without any technical knowledge or experience.
  • Proofreading writing:
    – Please proofread the following document for any spelling, grammar, or syntax errors.
    – Can you review this report for typos, grammatical mistakes, and overall clarity? Let me know if you have any suggested improvements.
    – I need this [document/email/report/etc] checked for spelling and grammar errors. Can you read through it carefully and correct any issues you find?
    – Please thoroughly proofread the below text and fix any spelling, punctuation, or grammatical errors you come across to make it read clearly.
    – Could you edit the following passage to ensure the spelling, grammar, and sentence structure is correct? Flag any problematic areas.
    – I want this to be error-free. Can you proofread this [document/transcript/article] and make sure the spelling, grammar, and punctuation are right?
    – Please polish up this [document] by correcting any typographical, spelling, grammar, or syntax errors to get it presentation-ready. Focus on precision.
  • Summarizing documents:
    – Please summarize the key takeaways from this long article in 2-3 sentences.
    – Can you summarize this [document] in 3 short bullet points?
    – Please provide a concise 150-word summary of the key points in this [document/article].
    – I don’t have time to read this entire 10-page article. Can you provide a short summary highlighting the most important information and takeaways?
    – What are the critical themes and implications in this dense, lengthy article? Please concisely summarize them for me.
    – Please extract and summarize the core findings and arguments made in this very long journal article in no more than 150 words.
    – I need help identifying the most significant points in this very detailed, extensive report. Can you summarize the main takeaways in a few bullet points?
    – Could you read through this full research paper and highlight the fundamental concepts, conclusions, and insights in a short synopsis?
    – Please distill this lengthy analysis into a concise summary covering the overall purpose, methods, key results, and implications in 2-3 paragraphs.
  • Analyzing reviews:
    – Please review these customer comments and identify the overall sentiment as positive, negative or neutral.
    – Based on these user reviews of our [product/service], would you say the feedback is generally positive, negative, or mixed? Please explain your analysis.
    – Can you read through these survey responses and summarize whether customers are satisfied or dissatisfied with their experience? Include relevant examples.
    – What is the overall sentiment from customers in these social media posts about our brand? Are they praising, complaining or providing suggestions? Please categorize.
    – I want to understand how customers feel about this new feature based on their feedback. Can you analyze these quotes and tell me if reactions are positive or negative overall?
    – Please go through these app reviews and tell me if the common themes suggest users are happy or unhappy with our recent updates. Justify your conclusions with evidence.
    – “Could you review our latest customer service transcripts and identify any common pain points or frustrations? I want to improve the areas generating the most negative sentiment.

For complex marketing tasks like strategic planning, creative campaigns, analytics, and SEO, AI has limits. Since everyone is using the same tools and getting similar suggestions, the results won’t help you stand out from your competition. For customized strategies that help you beat your competitors, it’s best to partner with an expert marketing agency. Their tailored approach focuses on your specific business goals.

AI is best used for routine drafting and editing tasks. But humans provide the high-value strategies, creative, and marketing insights that can boost your business.


Need assistance using AI to enhance your marketing initiatives? Schedule a call or email Lori Berson at lberson@BersonDeanStevens.com.


BersonDeanStevens has been a recognized brand strategy and marketing leader for over 25 years. We work in partnership with you to differentiate your brand and achieve your business goals. Client list.

 

 

Business Start-Up Checklist

Business Start-Up Checklist

If you’re thinking of starting a business, the following is a step-by-step checklist to help get your business off the ground:

Research and validate your business idea.

  • Define your unique value proposition.
  • Identify potential customers and market demand.
  • Conduct a competitive analysis.

Form a legal business entity.

  • Choose a business structure (LLC, S-Corp, etc.).
  • Register your business name.
  • Obtain necessary licenses and permits.

Prepare a business plan to include:

  • Executive summary.
  • Company description.
  • Market analysis.
  • Financial projections.
  • Funding requirements.

Fund your business.

  • Bootstrap financing.
  • Seek investments from friends and family.
  • Apply for small business loans or grants.
  • Crowdfund capital.

Find a location.

  • Home-based or rented office/retail space.
  • Buy or lease equipment.
  • Set up utilities, computers, phones, etc.

Build your team.

  • Define roles and responsibilities.
  • Develop processes and reporting structures.
  • Hire employees or outsource contractors.

Marketing launch.

  • Create brand identity and assets.
  • Build a website and online presence.
  • Network and form partnerships.
  • Promote the launch on social media.

Track your progress.

  • Set goals and track the metrics.
  • Solicit customer feedback.
  • Refine products and marketing.

 


Need assistance with your marketing? Schedule a call or email Lori Berson at lberson@BersonDeanStevens.com.


BersonDeanStevens has been a recognized brand strategy and marketing leader for over 25 years. We work in partnership with you to differentiate your brand and achieve your business goals. Client list.

 

 

5 Tips For an Effective Business Website

5 Tips For an Effective Business Website

In today’s highly-competitive digital marketplace, where a significant number of commercial transactions happen, your website is an important touchpoint that can drive business growth. And, it is often the first opportunity to interact with your prospects and clients. That’s why it’s crucial to get it right. Follow these 5 professional tips to create a high-converting website that engages visitors.

1. Optimize For Mobile

With over 50% of traffic coming from mobile devices, responsive mobile design is a must. Use flexible layouts, minimum taps to navigate, and text that resizes on any screen.

2. Use High-Quality Images

Visually compelling images make a strong first impression and convey what your business offers. Invest in professional, high-resolution photos and graphics that look crisp on retina displays.

3. Write Scannable Content

On the web, people skim rather than read. Use concise paragraphs, descriptive headlines, bullet points, and bold text to make scanning easy.

4. Include CTAs

Calls-to-action guide visitors to convert through desired actions like “Sign up now” or “Learn more.” Place visible CTAs throughout pages and in menus.

5. Optimize Site Speed

More than half of visitors will leave a slow-loading site. Compress images, minify code, and optimize web hosting for faster load times.

By focusing on mobile optimization, impactful visuals, scannable content, strategic calls-to-action, and fast performance, you can create a successful website that drives more conversions for your business. Use these professional tips as your guide.


Ready to optimize your website? Schedule a call or email Lori Berson at lberson@BersonDeanStevens.com.


BersonDeanStevens has been a recognized brand strategy and marketing leader for over 25 years. We work in partnership with you to differentiate your brand and achieve your business goals. Client list.

 

 

The Science Behind Effective Business Video Marketing

The Science Behind Effective Business Video Marketing

Recent research indicates that nearly 75% of businesses utilize video marketing as an integral part of their sales and marketing strategy, primarily to enhance engagement. However, do viewers truly find these videos engaging? The latest Vidyard Video in Business Benchmark Report examines completion rates for business-related videos and provides insights into various video benchmarks.

Business Video Report

Video Length Matters

The average duration of business-related videos on Vidyard’s platform has steadily increased over the years from 4 minutes in 2019 to slightly over 6 minutes in 2020, nearly 10 minutes (9:58) in 2021, and 15 minutes and 31 seconds last year. Notably, 60% of videos created for business purposes, such as supporting sales, marketing, and communication efforts, are 2 minutes or less in length. Among these, 35% are up to one minute long, and an additional 25% range from 1 to 2 minutes.

Interestingly, although the average video length has risen, there’s a trend toward shorter videos. Vidyard’s data shows an increase in the share of videos up to 10 minutes long and a decrease in the proportion of longer videos. The most notable shifts include a rise in videos lasting 2 to 4 minutes and a decline in those exceeding 20 minutes.

Engaging Viewers

Vidyard recommends that businesses aim for videos under 2 minutes in length (except for webinars). This is due to a significant drop in viewer engagement as videos become longer. In fact, videos lasting more than 2 minutes generally experienced either flat or decreasing completion rates compared to the previous year.

Completion rates were highest for videos lasting 1 minute or less (66%, up from 62%). Videos spanning 1 to 2 minutes also showed solid engagement, with an average completion rate of over 50% (56%, consistent with last year). For videos lasting 2 to 10 minutes, 50% of viewers watched until the end, a decrease from the previous year’s 55%. Videos lasting 20 minutes or more had a completion rate of 22%, down from 26% in 2021.

Additional Business Video Insights

Beyond video length and completion rates, the study offers various benchmarks for business-related videos on Vidyard’s platform in 2022. Here are some key findings:

  1. Video Creation: Video creation for business purposes increased by 29% year-over-year on Vidyard’s platform, with 72% of those videos being user-generated (created using Vidyard’s video tools).
  2. Industry Differences: The number of videos published by businesses varied by industry. Financial services (average of 934 videos per business) and high tech (917) were the most prolific, while communications businesses produced the fewest (103).
  3. Company Size Matters: Companies with over 5,000 employees published an average of 1,779 videos in 2022, a 55% increase from 2021. Those with 601 to 5,000 employees published 1,211 videos, marking a 22% increase. Smaller companies (600 or fewer employees) created fewer videos, with businesses having 0 to 30 employees publishing an average of 310 videos.
  4. Popular Video Types: The most common types of produced videos that marketers invested in are product demo videos (47%), followed by explainers (35%), recorded webinars (33%), and how-to videos (31%).

Video marketing for businesses is evolving, with shorter videos garnering higher engagement rates. Understanding these trends and benchmarks can empower businesses of all sizes to create effective and engaging videos tailored to their target audiences.

About the Data: The information for the report was collected from anonymized video creation data from a sample of Vidyard customers, representing 1.778 million videos. The data encompasses the time period of January 1, 2022 to December 31, 2022.


Need assistance with your video production and marketing? Schedule a call or email Lori Berson at lberson@BersonDeanStevens.com.


BersonDeanStevens has been a recognized brand strategy and marketing leader for over 25 years. We work in partnership with you to differentiate your brand and achieve your business goals. Client list.

 

 

How Marketers are Thinking About Generative AI

How Marketers are Thinking About Generative AI

Generative AI has witnessed tremendous hype in recent years, capturing the imagination of marketers worldwide. However, as the initial excitement subsides, marketers are now adopting a more pragmatic and nuanced approach to this transformative technology. The five charts below shed light on how marketers are currently embracing Generative AI in their strategies.

1. Generative AI’s Evolutionary Journey

AI Adoption

The first chart illustrates the evolutionary journey of Generative AI in the eyes of marketers. Initially, there was an overwhelming surge of interest, with 87% of marketers expressing excitement about the potential of this innovative technology. As the hype subsided, a sense of realism emerged, leading to a decline in enthusiasm. However, the good news is that 62% of marketers are still optimistic about Generative AI’s long-term value and are committed to exploring its practical applications.

2. Challenges and Barriers

AI Challenges and Barriers

Chart two highlights the primary challenges faced by marketers in adopting Generative AI. It is evident that concerns around data privacy and security continue to be significant barriers to widespread adoption. In addition, 56% of marketers are grappling with a lack of understanding about how to effectively integrate Generative AI into their existing strategies. However, with evolving best practices and a greater focus on data protection, these hurdles are expected to be surmountable in the near future.

3. Incorporating Generative AI Into Content Creation

Incorporating AI Into Content Creation

The third chart showcases how marketers are leveraging Generative AI in content creation. From automating personalized product recommendations to generating engaging social media posts, 74% of marketers have successfully integrated Generative AI into their content creation process. This not only streamlines workflows but also improves customer engagement and conversion rates, reinforcing the technology’s value in driving marketing success.

4. Improving Customer Experience

Improving Customer Experience

Chart four highlights Generative AI’s impact on customer experience. By harnessing this technology, 68% of marketers report significant improvements in tailoring their offerings to individual customer preferences. Furthermore, 79% of marketers believe that Generative AI plays a pivotal role in enhancing overall customer satisfaction, leading to increased brand loyalty and advocacy.

5. ROI and Future Investments

Future AI Investment Plans

The final chart illustrates marketers’ perceptions of Generative AI’s return on investment (ROI) and future investment plans. 82% of marketers who have implemented Generative AI report positive ROI, with an impressive 47% seeing a substantial return. Consequently, 65% of respondents are planning to increase their investments in Generative AI tools and technologies over the next year.

As the hype around generative AI fades, marketers are adopting a more realistic and pragmatic outlook on its applications. They now possess a deeper understanding of the technology’s capabilities and limitations. Although challenges remain in terms of implementation and consumer perception, the industry is optimistic about the potential benefits of generative AI in enhancing creativity and optimizing marketing efforts. With a majority of marketers planning to increase their investments in the technology, the future of generative AI in marketing looks promising, provided a careful and thoughtful approach is adopted.


Need assistance with your content marketing? Schedule a call or email Lori Berson at lberson@BersonDeanStevens.com.


BersonDeanStevens has been a recognized brand strategy and marketing leader for over 25 years. We work in partnership with you to differentiate your brand and achieve your business goals. Client list.

 

 

Embracing Personalization and Automation: Trends Shaping Email Marketing

Embracing Personalization and Automation: Trends Shaping Email Marketing

In the ever-evolving world of email marketing, personalization and automation are taking center stage. According to a recent report by Litmus, email marketers are prioritizing these strategies to enhance their campaigns and boost engagement. In this article, we’ll explore the positive trends that are driving the industry forward, with a focus on personalization, automation, and the tools that empower marketers to succeed.

Email Marketing

Elevating Engagement through Personalization
The power of personalization is being used to forge stronger connections with audiences. The report reveals that a majority (55%) of email marketers are prioritizing the expansion of personalization techniques, recognizing their potential to drive engagement. While personalizing subject lines may not significantly impact open rates, incorporating personalization within the body of the email has proven to yield higher click-through rates. By tailoring content to individual preferences, email marketers can create more meaningful and engaging experiences for their subscribers.

Automating for Efficiency and Effectiveness
Automation is another key focus for email marketers seeking to optimize their campaigns. Nearly half (48%) of the surveyed marketers plan to automate more aspects of their email programs. By automating tasks such as onboarding, post-purchase journeys, and customer reactivation, marketers can streamline production times and ensure consistent and timely communication with their audience. This increased efficiency allows marketers to dedicate more time to strategy and creativity, leading to improved overall results.

Addressing Key Priorities and Challenges
Beyond personalization and automation, email marketers have identified several other priorities for the year ahead. These include refining testing, measuring performance, and improving the return on investment (ROI) of their email programs. Deliverability, workflow optimization, and data management are also key areas of focus. While new email tools are not the primary investment priority, marketers recognize the need for continuous improvement and innovation in their strategies.

Survey Highlights
The report also sheds light on important insights from the surveyed email marketers. Only a quarter (24%) feel their email marketing programs are highly integrated with other channels, highlighting the potential for further integration and collaboration. Additionally, investing in the integration of email with other channels is a priority for 30% of respondents. Common bottlenecks in email production cycles include collecting feedback, content creation, and stakeholder buy-in. Interestingly, over a third of respondents admit to not measuring email ROI, suggesting an opportunity for increased data-driven decision-making. The most commonly used project management tools by the email marketers surveyed are Slack, Jira, Asana, and Trello.

The future of email marketing is bright, driven by the twin forces of personalization and automation. By leveraging these strategies effectively, marketers can enhance engagement, improve efficiency, and build lasting connections with their audiences. By staying agile and embracing innovative tools, email marketers can navigate the ever-changing landscape and continue to deliver impactful and personalized experiences that resonate with their subscribers.

To learn more, download the 2023 State of Email Workflows Report.

 


Need assistance with your email marketing? Schedule a call or email Lori Berson at lberson@BersonDeanStevens.com.


BersonDeanStevens has been a recognized brand strategy and marketing leader for over 25 years. We work in partnership with you to differentiate your brand and achieve your business goals. Client list.