US marketers are expanding their use of social media tools, with 28.3% using Snapchat this year, versus 25% in 2017, and 69.2% using Instagram, up from 62.6% last year, eMarketer reports. Instagram’s popularity stems from advertisers being able to use the platform for organic engagement, while Snapchat primarily encourages paid advertising. Instagram Use Among Marketers … Continue reading »
Despite all of the controversy surrounding Facebook, marketers are not leaving the platform. In fact, the number of US marketers using Facebook for marketing purposes increased slightly this year to 86.3%, according to eMarketer forecasts. A similar number of marketers are expected to continue to use Facebook next year. Why Marketers Stick with Facebook As … Continue reading »
Social media is providing marketers with an ever-growing litany of media options beyond just display advertising. But which are the most important? A study from The Creative Group polled 400 US advertising and marketing executives, to learn which social media trends they expected to have the greatest effect on their advertising and marketing efforts in 2018. Many … Continue reading »
More than half of US small-business owners anticipate increasing their social media budgets in 2017, according to a recent study by InfusionSoft. When small businesses (SMBs) were asked about the marketing channels they expect to increase spending on, 56% planned to up their social media budget, while a third planned to dedicate more resources to … Continue reading »
Social media is a major player in the most important conversations in media and marketing—including attribution, live streaming, digital video advertising and messaging. eMarketers report “US Social Trends for 2017: eMarketer’s Predictions for Attribution, Live Streaming, Messaging, Influencer Marketing and More” predicts what will happen in 2017. Marketers that want to know what offline actions … Continue reading »
More than half of marketers in Europe and the US are using social data for their business activities. According to October research, another 23% are not, and it’s primarily because they just don’t have the time. According to June 2016 polling by Falcon.io, in partnership with Survey Sampling International, 64% of marketers said they use … Continue reading »
According to a CMO Survey by Duke University’s Fuqua School of Business, social media spending has grown from 3.5% of marketing budgets in 2009 to 11.7% in 2016. The growth rate attests to the importance companies place in these new marketing tools. The figure for 2016 falls short of a projection made five years ago … Continue reading »
Business leaders are again confident in the general direction of their marketing budgets this year, reports Selligent and StrongView in newly-released survey. The good news is that 56% of respondents expect to increase their budgets. Email appears to be a primary recipient of increased budgets, according to the StrongView report and a separate study from … Continue reading »
A majority (53%) of B2B marketers from around the world say that generating actionable insights from social data is a key social marketing challenge faced by their organization, according to a recently-released report from Regalix. This is the second-leading social media challenge faced by B2B marketers, behind only the ever-present questions about its effectiveness. Far … Continue reading »
Based on an analysis of the top 200 B2B companies by annual income, Twitter accounts for almost 6 times more English-language company mentions than Facebook, finds Brandwatch in a recent report. B2B brands see more engagement with weekend than weekday tweets, with retweets per post roughly twice as high on Saturdays and Sundays than on … Continue reading »
The chart below shows the average number of social media posts by companies in nine industries, along with the average number of interactions per post, from HubSpot users. Data: based on the social media interaction 7,333 companies have received on their Facebook, Twitter, LinkedIn and Google Plus posts. How does your company’s level of social … Continue reading »
Unlike Facebook, Google+, and Twitter, LinkedIn can connect you to powerful influencers, provide a targeted forum to share your content, and be a conduit for B2B marketers. LinkedIn community stats: • 187 million monthly unique users • 3 million LinkedIn business pages • 2.1 million Linkedin groups Here are some simple tips to be more … Continue reading »
After 6 consecutive quarters of shrinking market share, Facebook’s share of social log-ins increased by 1.5% points to roughly 44% in Q2, extending its lead over Google, which dropped slightly to 37% share. Twitter (6%) moved in front of Yahoo (5%) for the third spot, but both remain far back from the leaders. Meanwhile, after … Continue reading »
Previously seen as simply a one-way advertising opportunity, mobile’s ability to facilitate a conversation with customers has transformed live events into a key component of cross-channel marketing efforts. This allows for customers to become part of the event – whether in person or watching it online. However, just like any program, a campaign built around … Continue reading »
Over four in five SMBs have integrated social media into traditional marketing activities Small and medium-sized businesses (SMBs) have continued to see success with social media, and they’re now upping budgets and time invested in the channel. In an April 2014 study by Social Media Marketing University, the majority (54.4%) of US SMB marketers said … Continue reading »
Adobe’s report details some interesting information about organic marketing on the dominant social network – Facebook. In the wake of reduced organic reach for Facebook pages, marketers are adjusting their tactics and in many cases spending more on advertising, which was made clear in Facebook’s first quarter earnings report also released this week that showed … Continue reading »
Organic reach was already declining before the change to Facebook’s News Feed algorithm. Facebook’s December 2013 announcement of a change to its News Feed algorithm has caused uproar among many, from brands and marketers to celebrities and bloggers, as it aims to drastically reduce the reach of organic posts to between 1% and 2%. However, … Continue reading »
Virtually all – 95% – of the 2013 Inc. 500 companies are using at least one major social media tool, according to the latest study from the Center for Marketing Research at the University of Massachusetts Dartmouth. LinkedIn remains the most commonly used platform, by 88% (up from 81%), but there appears to have been … Continue reading »
US brands are most likely to be using Twitter as a marketing tool in order to increase brand awareness, according to the full results of a survey from Social Media Marketing University (SMMU), the initial results of which were released a little more than a week ago. A majority of the 1,112 brands surveyed also … Continue reading »
What does it mean when somebody ‘Favorites’ one of your tweets? When and why do you press the button? There are a variety of reasons why people choose to ‘favorite’ tweets. Here are 16 different reasons from eConsultancy. By accident To like something To dislike something To bookmark something As a note to self To … Continue reading »
Simply Measured analyzed how the worlds top brand are leveraging Twitter in their marketing strategy. Check out the statistics in the infographic below. Take your social media marketing to the next level. Call us today at 877.447.0134.
Running a contest is a great way to build buzz and engagement around your brand. While people may not always respond to a text update, event or display ad in their timelines, they’re definitely more likely to click on something that offers them a fun and tangible incentive. To get your started, here are 12 … Continue reading »
Facebook’s updated News Feed algorithm requires brands to create higher quality content to provide more value for its users. Posts that include video, images,and news links will be rewarded, while posts with only text in them will be downgraded. This infographic from Brand Networks is a handy guide to optimizing content according to the new … Continue reading »
98 of the Interbrand 100 brands were active on Twitter as of Q4 2013 and 92% of those tweeted at least once per day during the period, according to a new study from SimplyMeasured. The average Interbrand company on Twitter posted 12 tweets per day, with that figure including all retweets and @replies. While a … Continue reading »
Find out how social media relates to the Super Bowl with this infographic from Crowdtap. Take your social media marketing to the next level. Hire BDS.
When Twitter began allowing images to display directly in a user’s timeline last fall, complaints quickly arose about clutter and the growing commercialization of the microblogging service. But don’t be surprised to see more pictures on Twitter. Tweets that include links to photos, along with preview images that appear in a users Twitter feed, draw … Continue reading »
Looking for Facebook’s official specifications to create your content? Check out this easy to use infographic from Jon Loomer that consolidates and simplifies the Facebook specifications and dimensions for posts and ads. Take your social media to the next level. Call Lori at 877.447.0134 for a free consultation.
Marketers have two main digital marketing priorities for 2014, according to ExactTarget’s newly-released “2014 State of Marketing” report. Given a list and asked to identify their top 3, almost half of the respondents pointed to driving increased conversion rates (47%) and increasing and improving brand awareness (46%). Data figures prominently in the survey – 29% … Continue reading »
Various social networks appeal to different segments of the population. The latest social networking survey from the Pew Research Center’s Internet & American Life Project provides some insights into which online adults are most drawn to 5 key platforms – Facebook, LinkedIn, Pinterest, Twitter, and Instagram – each of which has grown in penetration over … Continue reading »
Even as users are expanding their use of social networking sites, Facebook remains the dominant player, according to Pew’s Social Media Update 2013. Pew’s new study reveals that more that 7 in 10 online adults had Facebook accounts in 2013, up four percent from 2012. By contrast, around 20 percent visited LinkedIn and Pinterest, respectively. … Continue reading »
Sponsored Tweets are becoming more popular with marketers, per the IZEA study of 10,000 brand marketers, social media consultants and key social influencers. According to the research, a slight majority (52%) of marketers have used Sponsored Tweets, up from 47.3% last year and 39.4% in 2011. In fact, Sponsored Tweets have moved ahead of sponsored … Continue reading »
9 in 10 “business leaders” plan to either increase (46%) or maintain (47%) their marketing budgets in 2014, according to a survey from StrongView. A mix of B2C and B2B companies primarily headquartered in North America evaluated their spending plans across a variety of programs. The results reveal strong support for a variety of digital … Continue reading »
These days when planning a company social strategy, the number of social media tools can be overwhelming. It’s not enough to have a presence on Twitter, LinkedIn and Facebook. To benefit from social media, companies need to optimize their use and be truly engaging. Here are 25 great tools to get you and your team … Continue reading »
Marketers have discovered that celebrities and other influencers can help sell products through their social media channels. Sixty-one percent of marketers surveyed by Izea, a social sponsorship marketplace, said they’ve paid someone to mention their product on social media, up 5 percent over 2012. But marketers who think social sponsorship is a cheap way to … Continue reading »
Growth in the number of social network users around the world may be slowing, but it shows little sign of stopping, based on eMarketer’s latest forecast of internet, broadband and social network users worldwide. This year, estimates predict, 1.61 billion people will log in to social networking sites at least monthly, from any electronic device. … Continue reading »
Did you know tweets with hashtags are 55% more likely to be retweeted than those that don’t? Below are some interesting stats on the history of hashtags and their usage. Courtesy of OfferPop Take your social media marketing to the next level. Call us today at 877.447.0134.
LinkedIn users are affluent, educated and influential. Plus 50% of Fortune 100 companies use LinkedIn Marketing Solutions. Here’s a summary of what’s happened on LinkedIn from 2003 to 2013. Learn how to generate leads with Linked. Call 877.447.0134 today.
Here’s a summary of a few Twitter campaigns that did really well for engagement. See how Virgin, Porsche, LG and more have succeeded with social. Courtesy of eConsultancy Take your social marketing to the next level. Call BDS today at 877.447.0134.
Twitter users who expect brands to respond to their tweets expect those responses to come quickly, and they’ll punish brands who don’t meet their expectations, according to a study by Millward Brown Digital commissioned by Lithium Technologies. A slight majority of Twitter users who expect brands to respond to their tweets feel that those responses … Continue reading »
Many online marketers are missing the boat on customer-centric marketing. They value long-term relationships, but don’t follow through. Online marketers top marketing goals: • Growing long-term relationships with customers. • Enhancing the customer experience across channels. Per Forrester Consulting reports released this month. Marketers should coordinate marketing campaigns that reach individual customers across multiple channels, … Continue reading »
Twitter provides three types of advertising • Promoted Accounts Increase your brand’s exposure and scale your follower base • Promoted Tweets Extend your reach and drive engagement and conversions • Promoted Trends Increase your brand’s awareness and capitalize on immediacy. Are you advertising on Twitter? Check out this infographic to learn more. Source: Kenshoo Take … Continue reading »
Here’s is a overview of the average LinkedIn user and how they spend their time on Linked. How are you using LinkedIn? Source PowerFormula Take your social media marketing to the next level. Call BDS today at 877.447.0134.
Twitter may be the most effective social media channel for news distribution but LinkedIn is a better way to reach the audience that cares about you. LinkedIn is now responsible for 64% of all visits from social media channels to corporate websites according to our research, which tracked an average of 2,000 monthly visits to 60 corporate … Continue reading »
A fair number spend more than 5% of budget on paid social media Unsurprisingly, the greatest percentage of social campaigns land on Facebook, but that doesn’t mean other sites are getting left behind.In a July 2013 survey from media software company STRATA, nine out of 10 US agency execs reported being likely to use the … Continue reading »
Are you finding it difficult generating enough interest in your LinkedIn posts? This infographic from Salesforce will come in handy. Follow these helpful tips to create more engaging LinkedIn status updates and establish yourself or your company as a thought leader and someone people will want to follow. Take your social media marketing to the … Continue reading »
Sample size The study captured 4,376,230 tweets, sent from 3,370,796 accounts. Hashtags Hashtags appeared in just over 13% of tweets. Only 25.8% appeared more than once, and only 0.7% (1,684) more than 50 times. Links Only 11% of all tweets contained URLs, which is less than half as many as stated by the Microsoft team. … Continue reading »
Asked how much the growth of externally facing social platform usage (such as Twitter, YouTube and online communities) has changed the way their organization interacts with customers, 5% of respondents indicated a “transformational” impact, and another 26% a “significant” impact. That’s according to findings from a Social Media Today study conducted with Leader Networks and … Continue reading »
7 in 10 internet users across 24 countries say they’ve shared some type of content on social media sites in the past month, according to new survey results from Ipsos OTX. Given the growing popularity of visually-focused sites such as Instagram, Pinterest, and Snapchat, it’s no surprise that pictures emerge as the content type respondents … Continue reading »
More than 8 in 10 marketers are using Facebook as a marketing channel, and almost all expect to use it in the next 12 months, per results from a survey conducted by Ad Age and RBC Capital Markets. While that implies a good deal of enthusiasm on the part of marketers for the platform, few … Continue reading »
More companies cite lead generation (37%) than branding (27%) as their main social media advertising objective, according to a new study from Econsultancy in association with Adobe. The survey – of company marketers around the world, but primarily from Europe – indicates that fewer respondents are looking to increase traffic (18%) or drive direct online … Continue reading »
As more businesses launch successful social media campaigns, it’s becoming clear that opting out of the social revolution can put companies at a competitive disadvantage. Social media offers the immediacy and interactivity consumers want and anticipate. It can intensify customer engagement, drive quality leads and produce higher ROI. Brands understand just how essential and effective … Continue reading »
According to the findings of a new study by Ipsos OTX, 35% of online consumers in 24 countries indicate that they have ever purchased a product or service based mostly on an advertisement seen on a social media site, or 31% who have seen a posting seen on a social media site. Of the online … Continue reading »
Take your social media marketing to the next level. Call Lori at 877.447.0134.
Digital marketing offers greater opportunities for businesses over the next year than more traditional channels, according to a new report. When asked to identify which three marketing channels offer the greatest opportunities, half of brands (50%) mentioned social media followed by email (43%) and websites (35%). In fact the top 10 most cited channels are … Continue reading »
Take your social media marketing to the next level. Call Lori at 877.447.0134.
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Engagement, brand lift are leading social goals Marketers struggle to get the most out of their presence on social sites, and with brands’ continued tenure on the networks, their goals and the metrics they use to measure their performance have changed. According to a 2013 survey of US marketing professionals by Pivot Conference, which … Continue reading »
Differences in demographic breakdown between Twitter use vs. social use overall Social networking reached 72% of US adult web users in May 2013, according to data from the Pew Internet & American Life Project. That’s up from 67% in December 2012, and an indication that social use is still growing, rather than beginning to plateau. … Continue reading »
After leveling out in late 2012, usage of social networking sites by online adults is back on the rise, according to the latest study from the Pew Research Center’s Internet & American Life Project. As of May, 72% of online adults reported using at least one social networking site, finds the study, up from 67% … Continue reading »
Social media marketing today is vastly different that it was last year. Whether you are just starting out or have a well-defined social marketing plan, up-to-date knowledge is essential. Learn how to develop a solid foundation and strategy, brand your accounts, optimize, integrate, maintain, and measure your social media channels. Get valuable tips and tools … Continue reading »
During the second quarter of this year, social outperformed portals, networks, and exchanges in user quality index – a measure that refers to a channel’s ability to reach a user that can be marketed to consistently – according to the latest quarterly “Global Media Intelligence Report” from Aggregate Knowledge. The study, which analyzed roughly 130 … Continue reading »
76% of the world’s most “socially devoted” brands believe that social customer service is an ROI driver, and 71% believe the customer service they provide via social media is a cost-saver, per results from a Socialbakers survey. It’s not surprising that the brands that are most focused on social care would trumpet its benefits, but … Continue reading »
According to a new analysis by Gigya, social login has become a standard on the web and on mobile devices, with the world’s largest businesses implementing the technology on their web properties so that their users can quickly register and login with their existing social identities, and so that those businesses can gain valuable permission-based … Continue reading »
A majority of marketing and advertising execs think Facebook, LinkedIn, and Google+ will be the top social media investments for the coming months, according to a survey from The Creative Group, a staffing firm for marketing, PR, and advertising professionals. The study surveyed approximately 400 executives by asking the following question: “Do you anticipate companies … Continue reading »
About half of content shared to social networks was shared to Facebook during Q2, according to an analysis of client data from Gigya. But while Facebook got the most shares, other networks are also seeing considerably activity, and there are significant disparities when sorting by content type. In particular, Pinterest – the destination for 16% … Continue reading »
Facebook is making it easier for businesses to market themselves on their social media platform by launching a new Facebook for Business hub. The new hub features business tools and gives case studies , announcements, and marketing tools. The new Facebook for business hub is a huge improvement from their previous Business Guide they originally launched … Continue reading »
Social media use is ubiquitous among B2B decision-makers in North America and Europe, according to results from a newly-released Forrester Research study. That said, their motivations for using various platforms differs greatly, and understanding those patterns is a crucial element for figuring out appropriate marketing strategies. The data suggests that among popular sites, Facebook is … Continue reading »
Facebook is still the dominant provider of social logins and shared content but other networks are gaining favor as users seek variety in their social activity. According to new data from social media tools provider, Gigya, Facebook commands 52 percent of all social logins and 50 percent of all shared content. Gigya surveyed its pool … Continue reading »
Marketing and advertising efforts on Facebook will grow over the coming year, according to an industry survey commissioned by The Creative Group. The survey of more than 400 marketing and advertising executives found that 62% of respondents believe that companies will increase their investments in Facebook over the next year, and another 30% believe those investments will … Continue reading »
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SMBs measure success by sales, lead generation. Small and medium-sized businesses (SMBs) may not always have the same resources as their larger counterparts, but that doesn’t mean the importance of digital marketing is lost on them. And as the cost of digital marketing tools drops, SMBs are moving fast to incorporate them into the overall … Continue reading »
According to a recent Burst Media survey, social media prompts in digital and TV ads are effective in driving interaction with social platforms. Among respondents who recall social media prompts in advertising, digital ads (61.0%) and television ads (58.7%) are the most effective at driving interaction with a brand’s social platforms such as Facebook, Twitter … Continue reading »