Social Media Contest Ideas [infographic]

Social Media Contest Ideas [infographic]

Running a contest is a great way to build buzz and engagement around your brand. While people may not always respond to a text update, event or display ad in their timelines, they’re definitely more likely to click on something that offers them a fun and tangible incentive.

To get your started, here are 12 great contest ideas from Antavo:

Facebook Contest Ideas

Take your marketing to the next level. Call 877.447.0134 today.

Social Media Contest Ideas [infographic]

25 Amazing Social Media Tools Your Brand Should Be Using [INFOGRAPHIC]

These days when planning a company social strategy, the number of social media tools can be overwhelming. It’s not enough to have a presence on Twitter, LinkedIn and Facebook. To benefit from social media, companies need to optimize their use and be truly engaging. Here are 25 great tools to get you and your team started. The 5 categories are: Social Listening Tools, Social Conversation Tools, Social Marketing Tools, Social Analytics and Social Influencer Tools.

Is your organization using any of these tools? Which ones do you find to be the most effective?

Social Media Tools
Infographic via Social Media Strategies Summit.

Take your social media marketing to the next level. Call 877.447.0134 now.

Social Media Contest Ideas [infographic]

8 Benefits of Social Media Marketing For B2B

Social Media
As more businesses launch successful social media campaigns, it’s becoming clear that opting out of the social revolution can put companies at a competitive disadvantage. Social media offers the immediacy and interactivity consumers want and anticipate.  It can intensify customer engagement, drive quality leads and produce higher ROI.

Brands understand just how essential and effective social media marketing can be. Procter & Gamble, for instance, is now spending more than a third of their $9.5 billion marketing budget on digital initiatives in this year alone.

Business Decision-Makers Use Social Networks

Even top business leaders socialize with family and friends online in their free time. Just as someone else might check out the Facebook page of a favorite band or clothing line, executives are likely to check out companies they might do business with. Rigid demographics no longer apply to social media platforms; people of all ages are on social media and they are using it for business, socializing, shopping, research and more. Furthermore, social marketing can provide unique benefits like real-time interest and attribute data that can be a game-changer for B2B strategies.

Forward-thinking B2B brands like IBM, Cisco and Intel have harnessed the power of social media marketing through intelligent strategies and powerful campaigns. They understand what many B2B marketers do not — that in an increasingly digital world, companies who sidestep the social revolution are positioning their brands for failure.

Here are the eight benefits social media marketing can deliver for your B2B business.

1. Thought leadership. Social media is often your first chance to make an impression on leads. Offering content like webinars and articles from your company’s subject matter experts can convey your credibility and expertise, as well as overcome typical buyer objections. The resulting feedback can provide valuable product insight as well.

2. Engagement. People still like to do business with people they know. Posting video demonstrations, company news and customer stories can build a sense of trust and drive greater interest and attribute data on an opt-in basis.

3. Leads and traffic.  Implementing a strategy of persistent marketing and high-quality content is the key to both fostering credibility and attracting high-quality leads. Because the data and feedback are real-time, the insights are that much more valuable. Also important: the B2B sales cycle is typically longer and more complex than the B2C, meaning that a compelling and consistent content strategy will drive traffic and leads that eventually convert.

4. Cost savings. With the right tools, you can launch, measure and modify your social marketing campaigns immediately, eliminating months of slow and expensive production. Instead of waiting through a traditional marketing cycle to see and analyze results, you can get real-time feedback and quickly adjust multiple campaigns to make the highest impact possible.

5. Campaign reach. Extending seamless campaigns across all three delivery paths (web, mobile, and social) creates a unified and pervasive brand presence that ensures you reach the right audience at the right time while reaching an overall greater number of leads.

6. Interest and attribute data. Social media provides a treasure chest of data that gives insight into buyer dynamics and motivations. Analytic tools and interest and attribute data can help you identify specific buyer communities, and then refine and tailor your content to launch resonant, high-performing campaigns.

7. Network. Building a diverse network of online industry contacts can lead to your next great employee or vendor or even a great referral.

8. Relevance. As more B2B companies create engaging social presences, a failure to participate can make your company look like it’s behind the times. Both companies and consumers often measure brand profiles in part by their digital visibility; brands who lack a strong social presence risk looking irrelevant and out of touch.

Social media marketing is a golden opportunity for B2B. From fostering new business relationships to acquiring customer insights, the benefits are numerous. Smart B2B companies will build strategic digital initiatives and join the conversation.-MarketingLand

Take your social media marketing to the next level. Call Lori at 877.447.0134.