Successfully Market Your Business For Just The Price of a Cheeseburger and Fries

Successfully Market Your Business For Just The Price of a Cheeseburger and Fries

Overview
With pandemic shutdowns, the ‘great resignation’ (leading to millions of start-ups*), supply chain disruptions, and increasing inflation, it’s been tough to bring in new business.

We’ve seen many small businesses, professionals, and independent contractors struggling to either jumpstart sagging sales or get a new business off the ground. Many have considered hiring a marketing agency, a marketing consultant, or adding to staff but that can be expensive when budgets are tight and talent is limited. In looking for a way to help the business community that has been so good to us over the years, we came up with the idea to write ‘Ready-Made Marketing.

Take the guesswork out of marketing.
Designed to help people succeed, the book is a quick and easy DIY marketing resource that enables those who don’t have marketing expertise (or the money to hire it) to market themselves, their services or their businesses and start seeing immediate results. Ready-Made Marketing is not about writing marketing plans or strategies; it provides practical, customizable templates for a variety of business-building situations, step-by-step instructions for using proven and effective marketing tactics, and over 400 technology resources that are affordably priced or free.

Abbreviate what you have to do to lighten your workload.
The book is action-oriented; it’s not a novel to read through nor does it require a major time commitment. For example, if you need to write a cold email, you can choose from a variety of templates or if you need a video script, you just go in and pick one. Or if you need a technology resource (e.g. video recording software, content creation tools, podcast hosting, among others) you can select from 21 categories or use the authors’ choices.

FREE OFFER…Quick Links to Technology (Click Here)

Whether you’re starting a new business, want to increase revenue for your current business, or know of someone who needs to jumpstart sales, this book is a game-changer.

To make 2022 a better year, check out Ready-Made Marketing.

 

*According to the U.S. Census Bureau:

  • In 2020, there were more than 4.4 million new businesses; the highest total on record.
  • This is a 24.3% increase from 2019; 51.0% higher than the 2010-2019 average.
  • ½ million new businesses were started in January 2021 alone.

 


BersonDeanStevens has been a recognized brand strategy and marketing leader for over 25 years, including over a decade in marketing and sales automation. We work in partnership with you to differentiate your brand and achieve your business goals. Client list.

 

 

The Keys To Marketing To Small Businesses

The Keys To Marketing To Small Businesses

The Key to marketing to SMB
Marketers must make better use of data about their small-business customers

It’s a basic rule of marketing that knowing your customers is key to targeting, reaching and pulling them in. But when it comes to small and medium-sized businesses (SMBs), which make up a large chunk of all firms in North America, many marketing executives don’t know as much as they could.

Research from the CMO Council and Penton Media conducted in Q4 2013 found that just half of senior marketing executives in North America felt they had good data on SMBs’ transactions, behaviors and customer support issues. And that was the most common piece of marketing knowledge cited.

Nearly four in 10 respondents said they had only basic customer contact information, only 15% used social media to learn more about SMBs, and just 8% said they had 360-degree views of their customers.

These marketers were still making efforts toward segmentation and personalization, however. Most were using segmenting and targeting to connect with SMBs, and 40% were attempting more personalized and relevant communications. But how well this can be done without more data about SMBs is debatable.

“Many large organizations see the SMB community as one big group, without segmenting within it,” said Liz Miller, vice president of the CMO Council. “Many businesses start as fail, and it’s very difficult to deal with databases with so much churn,” Miller noted. “But marketers could be delivering the same types of data-driven, personalized and relevant messages to SMB decision-makers as to others in large organizations.”

No time? No resources? Not sure where to start? Call 877.447.0134 today!