B2B Buyer Behavior Changes and What Marketers Can Do Now [Report]

As consumers have shifted how they shop and what they buy during the COVID-19 pandemic, business buyers are also altering their spend. Media buying will change because of the Coronavirus outbreak, but B2B buyers will alter several other spending categories as the economic fallout progresses worldwide. Before this global health crisis, US B2B buyers were concerned … Continue reading »

Most Critical Skills Gap for Marketers [Report]

One of the biggest challenges businesses face is finding employees with the right skill set to navigate the never-ending advances in technology. A new CMO Club survey of global CMOs finds that the skills gap continues to exist, with data science and analytics being the skills most in demand. Three-fifths (60%) of CMOS also say that … Continue reading »

Most Important Martech Features [Report]

As companies continue to increase their investment in martech, especially in North America, making use of all these technologies as well as having them work together efficiently is a hurdle many firms are still working on. Two-fifths (39%) of the 265 marketing professionals surveyed for a Ascend2 report say they are currently working on implementing a … Continue reading »

Marketing Automation Implementation Guide — Tips, Tricks, Worksheets, etc. (Part 5 of 5)

Marketing automation success requires more than just software. It takes strategy, creative, and the right team. Whether you are new to marketing automation or have a platform in place, here are sample questions and a worksheet for organizations that have marketing bottlenecks. Lead Scoring Questionnaire Which channels contribute to your current customer acquisitions? What content … Continue reading »

Marketing Automation Implementation Guide — Tips, Tricks, Worksheets, etc. (Part 4 of 5)

Marketing automation success requires more than just software. It takes strategy, creative, and the right team. Whether you are new to marketing automation or have a platform in place, here are sample questions and a worksheet for organizations that have marketing bottlenecks. Sales and Marketing Questionnaire Is the ideal customer the same for Sales and … Continue reading »

Marketing Automation Implementation Guide — Tips, Tricks, Worksheets, etc. (Part 3 of 5)

Marketing automation success requires more than just software. It takes strategy, creative, and the right team. Whether you are new to marketing automation or have a platform in place, here are sample questions and a worksheet for organizations that have marketing bottlenecks. Customer Journey Questionnaire Who is your ideal customer? (Demographics, firmographics, psychographics, etc.) And what … Continue reading »

Marketing Automation Implementation Guide — Tips, Tricks, Worksheets, etc. (Part 2 of 5)

Marketing automation success requires more than just software. It takes strategy, creative, and the right team. Whether you are new to marketing automation or have a platform in place, here are sample questions and a worksheet for organizations that have marketing bottlenecks. Tips to Create Quality Personas to Increase Marketing ROI Persona Questionnaire Created through … Continue reading »

Marketing Automation Implementation Guide — Tips, Tricks, Worksheets, etc. (Part 1 of 5)

Marketing automation success requires more than just software. It takes strategy, creative, and the right team. Whether you are new to marketing automation or have a platform in place, here are sample questions and a worksheet for organizations that have marketing bottlenecks. Marketing Bottlenecks Questionnaire What areas of your marketing funnel are consistently lacking volume, quality, … Continue reading »

How to Leverage Marketing Automation to Improve Engagement, Retention, and Revenue (Part 3 of 3)

“Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost.” — Forrester Research Today’s customers are always on and connected across every channel – both online and offline. Reaching potential and existing customers across these ever-changing touchpoints can feel challenging and overwhelming. The good news…the right Marketing Automation strategy, platform, … Continue reading »

How to Leverage Marketing Automation to Improve Engagement, Retention, and Revenue (Part 2 of 3)

“Businesses that use Marketing Automation to nurture prospects experience a 451% increase in qualified leads”. — The Annuitas Group Today’s customers are always on and connected across every channel – both online and offline. Reaching potential and existing customers across these ever-changing touchpoints can feel challenging and overwhelming. The good news…the right Marketing Automation strategy, … Continue reading »