Top Factors Driving Marketing Budgets in 2019

Eight in 10 B2B marketers at technology companies expect their budgets to increase or remain the same, according to a Spiceworks survey of more than 350 B2B tech companies across North America and Europe. Of the 37% of who plan to increase their marketing budgets, more than half (51%) pointed to an increased priority on marketing as a … Continue reading »

The Barriers to Marketing Technology Investment and Use [Survey]

Marketing Technology can be confusing, especially with the continual proliferation of new platforms and new features. Many marketers researching the marketing tech industry have had the experience of reading a vendor’s website and coming away from the experience more confused than before. Vendors may think they’re increasing the number of customers they appeal to by … Continue reading »

Why Budgets Are Shifting From IT to Marketing [Study]

Many marketers are seeing a shift in budget allocation within their organization, from traditional IT to marketing and advertising—all because of digital. Those are the findings from a recent study from Cowen and Company, conducted by Qualtrics, which surveyed US senior marketers in September and October. A majority of respondents said that, because of digital, they see … Continue reading »

Data-Driven Marketing = More Revenue [Research]

According to research, marketers put more dollars behind their data-driven marketing efforts, and saw revenue gains, between Q1 and Q2 2016 in the US. And this upward trend is expected to continue into Q3. In July 2016, Direct Marketing Association (DMA) and Winterberry Group found that 40.9% of marketing professionals surveyed said their organizations’ revenues … Continue reading »

Why Marketing Technology Flexibility is Key for Small Businesses [Survey]

When it comes to marketing technology, many small business (SMB) marketers value flexibility as they try to select the right group of tools to help them thrive in a rapidly evolving business environment. This focus on flexibility means that many SMB marketers are building their own “stack” of technology tools and services selected from a … Continue reading »

How The Top B2B Marketers Define Success

Over 1,000 global B2B Marketers were surveyed by Salesforce to find out what drives the top-performing marketing teams, and what methods, metrics and challenges are shaping the B2B Marketing industry. Top-performing B2B marketing team insights: Executive buy-in. Budget spend. Tech adoption. Customer experience integration. Personalized, connected journeys. Below are the responses and insights from the … Continue reading »

Discover What Marketers Want from Digital Tech [Report]

Forty-three percent of marketers think that social marketing and analytics capabilities are critical for online marketing technology solutions, Forbes Insights and Oracle Marketing Cloud report. Customization and security were also ranked as important. Forbes Insights and Oracle Marketing Cloud surveyed 255 executives worldwide across a range of industries and functions and asked them to indicate … Continue reading »

Most Important Marketing Technologies to Have

According to a Forbes Insights/Oracle Marketing Cloud survey of 255 executives across a range of industries and functions, 62% of brand and agency representatives around the world said they are satisfied with how well their current marketing technology is meeting their expectations, and 57% plan to make new technology investments. Social marketing capabilities were rated … Continue reading »

What Top Performing Marketers Are Doing [Report]

Top-performing marketing teams commit to the customer journey and the customer experience, collaborate with other business units and enjoy buy-in from their executive leadership, according to Salesforce’s latest annual “State of Marketing” report that surveyed almost 4,000 marketing leaders across various countries. 18% of respondents are “extremely satisfied” with the current outcomes realized as a … Continue reading »

Emerging Trends – How to Keep Your Business on Top [report]

Is your business getting the most out of its technology? Today’s small to medium businesses (SMBs) face many challenges when it comes to keeping pace with evolving business needs. As market expectations and requirements change, businesses must be more strategic about technology solutions to improve business outcomes and gain competitive advantages. Technology solutions can help … Continue reading »