B2B Content Marketing Revenue Metrics

Content marketing is one of the most difficult digital channels to measure for ROI, per recent research from Econsultancy and Oracle Marketing Cloud. In a new survey of more than 200 B2B content marketers, Seismic and MarketingProfs found that 64% of respondents feel that measuring their team’s influence on revenue is very or somewhat important. … Continue reading »

Most Important Elements of Effective B2B Content [report]

There have been numerous studies about B2B content marketing released (examples here and here), and a newly-released report on the topic, from Regalix, supports many of the earlier reports’ findings while adding some new insights. Here is a break down of some of the key takeaways from the survey. Virtually all respondents believe that their content … Continue reading »