by Lori Berson | Feb 20, 2026 | Marketing, Marketing Strategy, marketing technology
Key Takeaways
-
Marketing orchestration connects your channels, tools, data, and teams into one coordinated system. It replaces scattered campaigns with a unified plan.
-
Disconnected marketing creates mixed messages, wasted budget, and internal friction. Orchestration reduces that noise.
-
The biggest gains come from better customer experience, higher conversion rates, and lower waste.
-
This is not about buying more software. It is about aligning goals, processes, and data first.
-
Start small. Fix one or two high-impact customer journeys before expanding.
-
A pilot project lowers risk and builds internal support.
-
Shared metrics matter. Tie your efforts to revenue, pipeline, or retention. If leadership cannot see the business impact, adoption will stall.
-
Simplicity wins. Fewer tools, better integration, and clear ownership outperform complex stacks.
-
Orchestration is ongoing. You test, adjust, and improve over time.
-
If your marketing and sales teams are not working from the same data and goals, that is the first problem to solve.
What is Marketing Orchestration?
Marketing can easily become a mess. You might have emails going out here, social posts there, and your sales team doing something completely different. This confuses your customers and wastes money.
Marketing orchestration fixes this problem. It means connecting all your marketing activities, channels, and data so they work together. Email, ads, website, CRM, sales outreach. All running from the same plan. Instead of running disconnected campaigns, your marketing acts as one coordinated system.
Why It Matters
When your marketing is aligned, three things usually happen.
- It improves the customer experience. People get relevant messages instead of the same repetitive ads.
- Better targeting leads to higher conversion rates and more actual sales.
- It lowers your costs. When your efforts are coordinated, you reduce redundant work and cut wasted media spend. It also helps your marketing and sales teams work together using the same information.
It’s not flashy. It’s just cleaner and more efficient.
How To Set It Up
Getting started with marketing orchestration takes some planning. It’s not about buying another tool. You need a clear process.
Here are the practical steps to implement it:
- Get your leadership on board. You need their support to move away from disconnected ad-hoc campaigns. Make sure your marketing, sales, and customer success teams all agree on shared business goals like revenue or retention. It also helps to pick one person or a small group to own the process and make final decisions.
- Look at what you are doing right now. Map out your current channels, tools, and data. You should also survey your team to find out what processes are currently broken or causing delays. This helps you identify data silos, duplicate work, and manual steps you can fix.
- Choose one journey to fix. Start small. Pick a few important segments, like new leads or trial users, and map out their ideal path. Figure out the exact steps they should take, what actions trigger the next message, and what success looks like.
- Connect your data and technology. You need a single, unified view of your customers. This means linking your core systems together so your emails, ads, and website all share the exact same information and logic. Make sure your data flows between platforms.
- Run a pilot project. Test your new setup with a small audience. Monitor the results, and fix any issues before you push it to a wider audience.
Once your pilot proves successful, you can train your entire team and slowly apply this coordinated process to other areas of your business.
What tools should I use?
Keep it simple. You do not need a massive tech stack to start. You really just need two main types of software: a project management tool to track work and a marketing automation platform to run communications.
That’s it to start.
If you already have tools, don’t rush to replace them. You may just need better integration. Sometimes the issue isn’t the software. It’s how it’s connected.
The goal is clear communication and shared data. Not a bigger tech stack.
What should I measure?
When you measure a pilot project, the right metrics depend on why you started the test in the first place. But generally, you should track three main areas.
- Engagement. Track basic actions like whether people open your emails, click your links, or visit your website.
- Movement. Are customers progressing to the next stage of their journey?
- Business outcomes. Is pipeline growing? Is revenue improving? Is churn dropping?
The most important rule is to pick metrics that matter to your leadership team. If your bosses care most about revenue growth, make sure your pilot measures revenue. Tying your results directly to their goals is the best way to get final approval to roll out the new process.
How BersonDeanStevens Helps
We help companies organize what they already have. We review your tools, data, and workflows. We find disconnects. We build a clearer structure so marketing and sales operate from the same system. No big promises. Just practical alignment.
If your campaigns feel disorganized and your teams aren’t working from the same playbook, we can help you fix it.
Ready to get started? Reach out to Lori at lberson@BersonDeanStevens.com to schedule a call.
BersonDeanStevens (BDS) has developed creative, results-driven marketing strategies, content, campaigns, and programs for over 25 years. We also incorporate AI where it adds efficiency and lifts results. Whether you need a fractional CMO, assistance for an overloaded team, or need consulting from time to time, BDS is your go-to resource. Client list.
by Lori Berson | Jan 22, 2026 | AI, artificial intelligence, Marketing
Key Takeaways
- Automation and AI remove friction.
- Automation moves work between tools automatically and prevents missed steps.
- AI works best as an assistant for drafting, summarizing, and researching.
- The real value comes from combining automation and AI in workflows.
- Humans keep strategy and judgment. Technology handles repeatable tasks.
- Start with one problem. Automate it. Then build from there.
Marketing is not hard because ideas are scarce. It’s hard because everything takes longer than it should. Writing drafts. Moving data between tools. Chasing follow-ups. Pulling reports. Reformatting the same content for the fifth time.
Automation and AI are not about doing more. They are about doing less of the wrong work so you can focus on what actually moves the business.
The Real Problem Marketers Face
Most marketers spend their days juggling tools instead of thinking. One app captures a lead. Another sends an email. A third tracks performance. None of them talk well to each other without help.
Automation fixes that. It connects the tools so work moves on its own. AI adds the missing layer. It helps with writing, summarizing, organizing, and spotting patterns, the stuff us humans are slow at but still need done. Together, they clear the clutter.
Where AI Actually Helps
Despite the hype, most marketers are not using AI to magically replace their jobs. They are using it to handle the parts of marketing that drain energy. Common uses include:
-
Brainstorming ideas when the page is blank.
-
Drafting first-pass copy for emails, blogs, and posts.
-
Turning long meetings or sales calls into short summaries.
-
Organizing notes, research, and internal knowledge.
-
Scanning competitors and trends without endless tabs open.
AI is not the strategist. It’s the assistant who never complains about rewrites.
Where Automation Comes In
If AI is the brain, automation is the plumbing.
Workflow automation moves information between systems automatically. Lead comes in. CRM updates. Email goes out. Task gets created. No one has to remember to do it. Tools like Zapier, Make, n8n, and Gumloop exist to eliminate “Did anyone do this?” conversations. For marketers, this means:
Automation handles the repeatable work so humans don’t have to.
The Magic Combination
Using AI alone is fine. Using automation alone is fine. Using them together is where things get interesting. Think workflows like:
-
Turn one blog into multiple social posts automatically.
-
Track competitor content and get a short weekly summary.
-
Pull performance data and generate an easy to read report.
-
Convert sales calls into usable marketing insights.
The pattern is simple:
- Collect information.
- Let AI summarize or classify it.
- Automatically send it where it needs to go.
- Trigger the next step without manual effort.
That’s how marketers get out of the weeds.
How It Helps You
When automation and AI handle the busywork, marketers get their time back. That time goes to:
-
Sharpening positioning.
-
Improving offers.
-
Thinking about the customer.
-
Making better creative decisions.
-
Having actual conversations instead of inbox triage.
Executives notice this shift because output gets cleaner and decisions get faster.
What This Entails
Automation and AI are not on autopilot. They do not understand nuance, context, or brand instinct. Humans still set direction, review work, and decide what “good” looks like. The goal is not to replace humans. The goal is to augment humans. As MarTech often points out, the strongest teams use AI to support human thinking, not override it.
How to Start
Pick one annoying, repeatable task. Examples:
-
New lead follow-up.
-
Weekly reporting.
-
Content repurposing.
-
Meeting summaries.
Automate the steps. Add AI where language or analysis is involved. Keep a human in the loop. If it saves even an hour a week, it’s working.
Automation and AI are not about doing more marketing. They are about removing friction so marketers can focus on what matters: strategy, creativity, and results. Less noise. Fewer tabs. Better thinking. That’s the real win.
If automation and AI feel overwhelming or underused in your business, let’s fix that. BDS helps brands clarify what matters, sharpen their point of view, and use AI and automation to create real differentiation.
Ready to stop wasting time on manual work and start using automation and AI the right way? Reach out to Lori at lberson@BersonDeanStevens.com to see how it can work for your business.
BersonDeanStevens (BDS) has developed creative, results-driven marketing strategies, content, campaigns, and programs for over 25 years. We also incorporate AI where it adds efficiency and lifts results. Whether you need a fractional CMO, assistance for an overloaded team, or need consulting from time to time, BDS is your go-to resource. Client list.
by Lori Berson | Dec 23, 2025 | Creative Services, Marketing, Marketing Strategy
Key Takeaways
- AI is no longer a competitive advantage. Access is universal, so technology alone does not differentiate brands.
- Strategy creates advantage. Clear choices about who to target, what to stand for, and what to ignore matter more than faster execution.
- Creativity is a business driver, not a cosmetic layer. It is what cuts through sameness and earns attention in an AI-saturated market.
- AI accelerates output, not thinking. Without strong judgment, it scales mediocrity just as easily as excellence.
- The winners use AI as an amplifier. Strategy sets direction. Creativity shapes meaning. Humans decide what actually goes to market.
- Differentiation comes from leadership, perspective, and the willingness to make deliberate choices.
The Misunderstood Growth Engine
AI is no longer a competitive advantage.
Everyone has access to the same models, the same tools, and the same promises of efficiency. That reality changes the game. The differentiator is no longer technology. It is how well you think.
At BersonDeanStevens, we see this shift clearly. AI can accelerate execution, but it cannot replace strategy or creativity. Those are the levers that still separate strong brands from forgettable ones.
AI Levels the Field. Strategy Sets Direction.
AI is excellent at producing outputs. It can generate copy, analyze data, and automate workflows at scale. What it cannot do is decide what matters.
Strategy answers the hard questions AI cannot:
-
Which customers are worth pursuing?
-
What problem should the brand own?
-
Where should the business say no?
Without a clear strategy, AI simply helps you move faster in the wrong direction. Speed without direction is not an advantage. It is a waste.
Creativity Is the Multiplier, Not the Decoration.
As AI-generated content floods the market, sameness becomes the default. Generic ideas, average messaging, and safe positioning are easy to produce. Distinction is not.
Creativity is not about making things look good. It is about making ideas resonate. It reframes problems, challenges assumptions, and creates emotional connection. AI can remix existing patterns. It cannot originate with meaning with intent.
In a world of infinite content, creativity is what earns attention.
Tools Do Not Think. Teams Do.
The companies that win with AI are not the ones chasing every new feature. They are the ones with strong points of view, disciplined thinking, and creative courage. They use AI as an amplifier:
-
Strategy tells AI what to optimize for.
-
Creativity tells AI how to sound human, not robotic.
-
Judgment decides what to publish and what to kill.
This requires leadership, not prompts.
The Real Competitive Edge
If everyone can access the same technology, advantage comes from what sits above it:
AI raises the baseline. It does not raise the ceiling.
What This Means for Brands
If your marketing strategy is “use AI more,” you are already behind.
The right question is: how do we use AI in the service of sharper strategy and braver creativity?
That is where differentiation lives now. And that is where BDS focuses its work.
BDS helps brands clarify what matters, sharpen their point of view, and use AI to create real differentiation.
Ready to build a real advantage? Schedule a consultation or email Lori at lberson@BersonDeanStevens.com.
BersonDeanStevens (BDS) has developed creative, results-driven marketing strategies, content, campaigns, and programs for over 25 years. We also incorporate AI where it adds efficiency and lifts results. Whether you need a fractional CMO, assistance for an overloaded team, or need consulting from time to time, BDS is your go-to resource. Client list.
by Lori Berson | Nov 12, 2025 | Creative Services, Marketing, Marketing Strategy
Key Takeaways
- AI is table stakes, not the differentiator. Human-created content still commands a premium and builds lasting brand equity.
- Creativity is a business growth multiplier.
- Creative strategy improves marketing ROI, shortens sales cycles, and strengthens brand equity.
- Underinvesting in creative leadership costs more in lost opportunity than it saves in budget.
- Creativity turns efficiency into emotional connection, and connection into revenue.
- Strategy and creativity together deliver the highest marketing return.
The Misunderstood Growth Engine
In boardrooms, there’s a quiet calculation happening: Where can we trim without losing impact? Too often, the answer is marketing. Strategy becomes execution. Creativity is treated as decoration. Growth quietly stalls.
Businesses rarely fail for lack of data. They fail for lack of creative strategy, the kind that turns insight into ideas that move markets, not dashboards.
Every company has a strategy. Fewer have imagination. And in a marketplace reshaped by technology, creativity is now your strongest revenue driver.
Creativity Isn’t Fluff. It’s a Force Multiplier
According to Dentsu’s 2025 CMO Report, over 80% of CMOs already use AI weekly to generate copy, analyze trends, or design visuals. Yet 81% say customers will pay a premium for human-created content, and 89% call creativity the key differentiator in business performance.
Automation can scale output. Creativity scales impact. It turns strategy into magnetic storytelling, brand trust, and ultimately, revenue.
-
In marketing, analytics optimize performance. Creativity builds the emotional connection that converts.
-
In sales, data predicts behavior. Creative storytelling moves people to act.
-
In leadership, tools speed decisions. Creativity ensures those decisions resonate.
Technology is efficient. Creativity guided by strategy is exponential.
Why Strategy Alone Isn’t Enough
Adopting new tools is not the finish line. It’s the starting block. Process without creative direction produces sameness at scale, bland campaigns, generic content, and undifferentiated messaging.
True business growth happens when structure aligns with creative judgment. That’s when you see:
-
Distinctive brand stories generated at speed.
-
Personalization that feels authentic, not automated.
-
Campaigns that connect both emotionally and financially.
Creativity gives data context. Strategy gives it focus. Together, they give you results.
Strategy + Creativity = Revenue
Companies that integrate strategic thinking with creative execution see measurable business results. According to Deloitte, organizations blending creativity with analytics achieve up to 25% higher ROI and 30% faster time-to-market. Why? Because strategy defines what to say and where to play. Creativity defines how to say it so people care. One without the other is noise. Together they drive growth.
Creativity is measurable ROI, not magic. It’s how smart brands scale differentiation, not just production. Invest in strategy + creativity and you get compounding returns:
-
Clearer positioning that shortens sales cycles.
-
Emotional resonance that builds loyalty.
-
Distinctive branding that lowers acquisition costs.
-
Strong storytelling that lifts perceived value and pricing power.
At Berson Dean Stevens, we build that intersection. We bring strategy that clarifies direction and creativity that commands attention. Whether you’re repositioning a brand, aligning sales and marketing, or scaling demand generation, this fusion makes the difference between being seen and being chosen.
The Cost of Playing It Safe
Underinvesting in creativity feels safe, but it’s not. It’s silent erosion. You pay for it in:
-
Slower growth due to content fatigue and message saturation.
-
Missed opportunities because your message sounds like everyone else’s.
-
Declining engagement because your marketing lacks emotional punch.
-
Missed revenue targets and weak differentiation.
- Sales teams chasing the wrong leads.
Creativity doesn’t just attract customers, it keeps them. In markets flooded with AI-generated content and sameness, human creativity is what differentiates your brand and defends your margins.
Creativity isn’t a luxury. It’s the only sustainable competitive advantage that can’t be automated, outsourced, or reverse-engineered.
The Future of Growth Is Human-Led and Strategy-Driven
At Berson Dean Stevens, creativity isn’t an art project. It’s a business advantage. We combine executive-level strategy with creative horsepower to drive measurable growth.
Whether you’re rethinking your go-to-market, aligning sales and marketing, or entering new markets, creativity is the multiplier that turns your strategy into revenue.
The Bottom Line
AI can automate marketing, but it can’t automate meaning. Growth happens when human insight, creative courage, and strategic discipline work together. The next wave of growth will come from thinking differently, not doing more.
See the ROI in real dollars.
👉 Use our Cost Comparison Calculator to see how investing in strategic creative leadership saves real dollars and accelerates growth.
Schedule a quick consultation or email Lori at lberson@BersonDeanStevens.com to discuss your goals.
BersonDeanStevens (BDS) has developed creative, results-driven marketing strategies, content, campaigns, and programs for over 25 years. We also incorporate AI where it adds efficiency and lifts results. Whether you need a fractional CMO, assistance for an overloaded team, or need consulting from time to time, BDS is your go-to resource. Client list.
by Lori Berson | Oct 14, 2025 | Marketing, Marketing Strategy
Key Takeaways
-
Hiring a junior marketer to lead growth isn’t lean; it’s risky. You’ll pay for inexperience in missed revenue and slow pipeline velocity.
-
Experienced marketing leadership is the growth multiplier that aligns sales, product, and brand strategy for predictable ROI.
-
Fractional marketing experts deliver senior-level strategy, ethical AI integration and automation, and creative execution at a fraction of the full-time cost.
-
Smart companies are choosing flexibility over fixed cost, investing only in the hours and expertise they need.
-
Use the Cost Comparison Calculator to see exactly how much you could save and reinvest those dollars into growth, innovation, or your bottom line.
You may think you’re being lean by hiring a junior marketer instead of a seasoned leader. In reality, you’re betting your pipeline, your brand, and your growth on inexperience.
The Leadership Gap That’s Costing You
Across boardrooms, a subtle but costly pattern has emerged. Companies under pressure to grow are cutting corners on marketing leadership, hiring cheaper, less experienced marketers to “stay lean.”
On paper, it looks efficient. In practice, it often limits growth potential and creates avoidable friction across teams.
Because marketing isn’t just about running campaigns or posting content. It’s about building the strategic engine that drives revenue, brand trust, and market expansion. And when that engine is led by someone who’s still learning how to build it, the cost shows up fast:
-
Missed revenue targets.
-
Misaligned go-to-market (GTM) execution.
-
Poor positioning and weak demand.
-
Sales teams chasing the wrong leads.
The Smart Alternative: Fractional Marketing Leadership
The good news…you no longer have to choose between experienced leadership and financial efficiency. A fractional marketing expert delivers the same level of strategy, accountability, and execution you’d expect from a senior marketing leader, for a fraction of the cost of a full-time hire. Think of it as:
- Executive-level marketing horsepower.
- Scalable hours.
- Zero waste.
Fractional experts know how to build and lead GTM systems that work, uniting sales, product, and customer success under one clear growth strategy. They also bring the cutting-edge advantage modern brands need most:
-
Smart, ethical AI integration and automation that amplify insights, not replace intuition.
-
Strategic channel management that cuts through noise and maximizes ROI.
-
Authentic human creativity that makes your brand impossible to ignore.
Why Full-Time Hires Often Fall Short
Hiring a full-time CMO or VP of Marketing is expensive and risky when you don’t need 40 hours of senior leadership every week. By the time you factor in salary, benefits, bonuses, and overhead, you’re easily looking at $200K–$350K+ per year. That’s before you add the cost of recruiting, onboarding, and the six months it takes before they’re fully effective.
Meanwhile, a fractional marketing leader can deliver equal or greater impact at 30–50% of the total cost because every hour is focused on strategy, alignment, and results.
See the difference for yourself: Use our Cost Comparison Calculator to see your potential savings in real dollars.
What Happens When You Undervalue Experience
When companies cut corners on marketing leadership, it doesn’t just slow campaigns; it slows growth. The gap isn’t always obvious at first, but it compounds over time, showing up as misalignment, wasted spend, and lost opportunities. Here’s what that looks like:
-
Blurry customer focus.
Without a seasoned leader to define your Ideal Customer Profile (ICP) and segment your market, teams chase the wrong prospects and dilute their impact.
-
Sales and marketing are out of sync.
Without a shared strategy, silos form. Messaging fragments. The pipeline weakens, not for lack of effort, but for lack of direction.
-
Wasted investment in tools and talent.
Martech and AI platforms are only as powerful as the strategy guiding them. Without experienced oversight, budgets get spent but results don’t scale.
-
You sound like everyone else.
Without a senior voice shaping the narrative, your brand risks blending in. Generic messaging extends sales cycles and dulls investor confidence.
-
Vendors steer the strategy.
Without a senior leader calling the shots, agencies and tools fill the void, often optimizing for their goals, not yours.
The ROI of Experienced Leadership (Without the Full-Time Price Tag)
Experienced marketing leaders don’t just execute, they architect growth. They align teams, shape the narrative, and translate insights into predictable revenue. Fractional marketing experts do all of that faster, leaner, and with the flexibility to scale as your needs evolve.
The Bottom Line
Hiring a junior marketer to lead your go-to-market isn’t being lean; it’s betting against growth. Fractional marketing leadership gives you what most companies are missing: Strategy without the salary. Expertise without the overhead. Growth without the gamble.
Stop asking what experience costs. Start asking what inexperience costs you.
If your company is debating whether to hire a full-time CMO or explore other options, contact BDS today. The cost of hesitation is high: missed opportunities, wasted spend, and stalled momentum. Let’s find the right marketing solution for you now.
Schedule a quick consultation or email Lori at lberson@BersonDeanStevens.com to discuss your specific situation and goals.
BersonDeanStevens (BDS) has been developing creative, results-driven marketing strategies, content, campaigns, and programs for over 25 years. And, we bring the knowledge and expertise to incorporate AI when necessary to gain efficiencies and help boost results. Whether you’re looking for a fractional CMO, need assistance when your internal workforce is overloaded, or need consulting from time to time, BDS is the perfect go-to resource. Client list.
by Lori Berson | Sep 15, 2025 | Marketing, Marketing Strategy
Key Takeaways
- CMO Tenure Is Shrinking: Average tenure for Fortune 500 CMOs dropped to 3.9 years in 2025, down from 4.1 the year before.
- C-Suite Influence Is Fading: Only 58% of Fortune 500 firms now have a senior marketing leader reporting directly to the CEO, a 5-point decline in a year (Forrester).
- Budgets Under Pressure: 43.5% of marketers report cuts due to inflation and economic pressures.
- 68% of CMOs feel more pressure to manage daily execution than to focus on long-term brand strategy.
- Fractional and Interim CMOs Provide Solutions:
- Lower cost and reduced risk versus permanent hires.
- Faster deployment and specialized expertise on demand.
- Flexibility to test leadership fit before long-term commitment.
- Risks Exist: Without clear mandates and authority, interim or fractional CMOs may default to short-term wins, leaving long-term strategy underdeveloped.
- Urgency to Act: With tenure shrinking and budgets tightening, delaying leadership decisions risks stalled growth and missed opportunities.
Companies are shifting how they fill the CMO role. Instead of jumping into permanent hires, many are choosing interim, consulting, or fractional CMOs first. This model reduces risk, gives organizations proof of capability, and allows for flexibility in how leadership evolves.<
The Numbers Driving Change
- Declining Tenure: Average tenure for Fortune 500 CMOs fell from 4.1 years in 2024 to 3.9 years in 2025 (Forrester, via Adweek).
- Reduced C-Suite Influence: Only 58% of Fortune 500 companies now have a senior marketing executive reporting directly to the CEO, down from 63% a year prior (Forrester, via Adweek).
- Economic Pressure: The Fall 2024 Deloitte CMO Survey shows 43.5% of marketers cite budget cuts due to inflation and cost pressures (Deloitte CMO Survey).
- Operational Strain: 68% of marketers say they are under more pressure to manage daily operations than to focus on long-term strategy (Deloitte).
This data illustrates marketing leadership is under shorter time horizons, smaller budgets, and bigger performance expectations.
Why Fractional and Interim CMOs Are Beneficial
Fractional CMOs, leaders hired on a part-time, project, or contract basis, offer unique advantages compared with permanent hires.
- Lower Commitment, High Impact. Companies can access seasoned CMO talent without taking on a full-time salary or long-term package. This makes the model cost-effective, especially during volatile markets.
- Faster Deployment. Fractional leaders often step in quickly. They can stabilize teams, audit strategy, and launch campaigns in weeks, not months.
- Expertise On Demand: Businesses can tap leaders who have specialized experience in areas like digital transformation, brand turnaround, or performance marketing. This targeted expertise would be difficult to source in a single full-time candidate.
- Proof Before Permanence: Fractional CMOs can operate like a test drive. If the fit is right and the results materialize, companies can extend the relationship or transition to a permanent hire with confidence.
Risks to Watch For
The model is not without trade-offs. Interim or fractional CMOs sometimes lack full authority, which can limit their ability to make lasting changes. Teams may also be uncertain about long-term direction if leadership feels temporary. Companies that succeed with this model typically give interim leaders clear mandates, real resources, and transparent transition plans.
Why Act Now
- CMO tenure is shrinking. Waiting risks missing out on proven leaders with recent experience.
- Competitive markets reward speed. Delaying a leadership decision can stall growth.
- Budget constraints demand smarter solutions. Fractional CMOs deliver senior-level strategy at a fraction of the long-term cost.
If your company is debating whether to hire a full-time CMO or explore interim options, contact BDS today. The cost of hesitation is high: missed opportunities, wasted spend, and stalled momentum. Let’s find the right marketing solution for you now.
Schedule a quick consultation or email Lori at lberson@BersonDeanStevens.com to discuss your specific situation and goals.
BersonDeanStevens (BDS) has been developing creative, results-driven marketing strategies, content, campaigns, and programs for over 25 years. And, we bring the knowledge and expertise to incorporate AI when necessary to gain efficiencies and help boost results. Whether you’re looking for a fractional CMO, need assistance when your internal workforce is overloaded, or need consulting from time to time, BDS is the perfect go-to resource. Client list.
