With pandemic shutdowns, the ‘great resignation’ (leading to millions of start-ups*), supply chain disruptions, and increasing inflation, it’s been tough to bring in new business.
We’ve seen many small businesses, professionals, and independent contractors struggling to either jumpstart sagging sales or get a new business off the ground. Many have considered hiring a marketing agency, a marketing consultant, or adding to staff but that can be expensive when budgets are tight and talent is limited. In looking for a way to help the business community that has been so good to us over the years, we came up with the idea to write ‘Ready-Made Marketing.’
Take the guesswork out of marketing.
Designed to help people succeed, the book is a quick and easy DIY marketing resource that enables those who don’t have marketing expertise (or the money to hire it) to market themselves, their services or their businesses and start seeing immediate results. Ready-Made Marketing is not about writing marketing plans or strategies; it provides practical, customizable templates for a variety of business-building situations, step-by-step instructions for using proven and effective marketing tactics, and over 400 technology resources that are affordably priced or free.
Abbreviate what you have to do to lighten your workload.
The book is action-oriented; it’s not a novel to read through nor does it require a major time commitment. For example, if you need to write a cold email, you can choose from a variety of templates or if you need a video script, you just go in and pick one. Or if you need a technology resource (e.g. video recording software, content creation tools, podcast hosting, among others) you can select from 21 categories or use the authors’ choices.
Whether you’re starting a new business, want to increase revenue for your current business, or know of someone who needs to jumpstart sales, this book is a game-changer.
To make 2022 a better year, check out Ready-Made Marketing.
*According to the U.S. Census Bureau:
- In 2020, there were more than 4.4 million new businesses; the highest total on record.
- This is a 24.3% increase from 2019; 51.0% higher than the 2010-2019 average.
- ½ million new businesses were started in January 2021 alone.
BersonDeanStevens has been a recognized brand strategy and marketing leader for over 25 years, including over a decade in marketing and sales automation. We work in partnership with you to differentiate your brand and achieve your business goals. Client list.
Increasing lead generation and improving customer engagement continue to be the most important goals of a content marketing strategy. Lead generation has taken the lead this year, per the Ascend2 report. That’s in line with recent research from Regalix, in which lead generation was found to have increased in importance from last year as a content priority for B2B marketers.
The Ascend2 study suggests that marketers are generally satisfied with the success of their content strategies. While few (16%) feel that they’re very successful compared to their competitors, an additional 50% believe that they’re somewhat successful on a competitive basis. Almost 9 in 10 see content marketing’s effectiveness rising, including more than one-third whose effectiveness is increasing significantly.
There have been numerous studies that have measured the perceived effectiveness of various content types. This latest survey of 219 marketing influencers, the vast majority (84%) of whom are engaged in at least some B2B marketing, offers some interesting insights to add to the body of research.
This study indicates that research reports (46%) are considered an effective type of content, narrowly edging blog posts (45%). The result brings to mind findings contained in MarketingCharts’ 2015 B2B Digital Marketing Insights Report, which showed 98% of B2B buyers agreeing that they would like to see more data and research to support vendor’s content.
Videos and podcasts were next on the list of top-perceived content types, according to the Ascend2 survey. Again this is consistent with the Regalix research, which demonstrated that B2B marketers see video as becoming a more indispensable content type this year.
The Ascend2 survey also shows that videos and podcasts headed the list of most difficult content types to create, followed by research reports.
In comparing effectiveness and difficulty, blog posts are the second-most effective content type and the easiest to create. Challenges in creating high-quality content are always the issue for marketers. The survey shows that the most significant barriers to achieving important content marketing goals are the lack of content creation resources (48%) and the lack of an effective strategy (48%).
The inability to measure effectiveness (36%) is perceived to be less of a barrier, despite research finding that content marketing is among the more difficult digital channels to measure for ROI.
About the Data: The Ascend2 data is based on a survey of 219 marketing influencers around the world. Approximately 69% are B2B, while another 15% market to B2B and B2C equally. More than 6 in 10 (62%) respondents come from companies with at least 50 employees.
What content do you find most effective and challenging? To simplify your content marketing, contact Lori at 877.447.0134 or info@BersonDeanStevens.com.