Marketing Automation Features and Benefits

Marketing automation empowers marketers to focus on the strategic initiatives rather than get bogged down with the tactical implementation, and it aligns sales and marketing towards accomplishing common goals. This all adds up to decreased costs and increased revenue. FEATURES Campaign and Email Management Create and track highly targeted marketing campaigns. Manage end-to-end email campaigns, … Continue reading »

5 Strategies to Improve Your Marketing Campaigns

Here are five marketing strategies you can use to improve your marketing efforts across multiple channels, messaging, and execution. 1. Determine whom you want to reach. Before creating any messaging, channel development, etc., you need to determine which audience segment you want to target. It’s best to create marketing personas to define these different groups … Continue reading »

How to Get Better Quality Leads and Increase Revenue with Marketing Automation

Marketing automation is a crucial element of most marketers’ overall strategies. It streamlines lead generation, automates lead nurturing, improves personalization, accelerates sales, and replaces guesswork with analytics. “Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost.” — Forrester Research Addressing Business Needs As more businesses embrace marketing automation, vendors … Continue reading »

Biggest B2B Marketing Challenges [Survey]

The need for better quality leads is a greater challenge than the need for more leads, according to a Salesfusion survey of nearly 700 B2B marketers from companies with less than $100 million in annual revenues. The results align with previous research from Demand Gen Report, in which B2B marketers said that their top priority … Continue reading »

Marketing Automation Growth Opportunities

Few businesses are maximizing marketing automation opportunities. Marketing automation will only get bigger in the coming years as marketers grow more comfortable with the technology. The adoption and usage has a way to go. A December 2014 study by Ascend2, indicates 24% of marketing professionals worldwide reported using marketing automation extensively. 35% had a limited … Continue reading »

Most Valuable Marketing Automation Features [study]

Lead nurturing (52%) and analytics and reporting (51%) are the most valuable features of a marketing automation system, according to survey results from Ascend2 and its Research Partners. Previous research has found those to also be the most-requested features by buyers, although lead scoring, another highly-requested feature, was cited by few respondents as valuable to … Continue reading »

The Benefits of Marketing Automation

Marketing automation is still new and complex enough that even vendors of automation systems face challenges running their own marketing operations on their own platforms. Despite the complexity, adoption has been fairly rapid and widespread, and there is still potential for further uptake, according to a new eMarketer report, “Marketing Automation: Examining Users and Usage, … Continue reading »