Marketing automation is a crucial element of most marketers’ overall strategies. It streamlines lead generation, automates lead nurturing, improves personalization, accelerates sales, and replaces guesswork with analytics. “Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost.” — Forrester Research Addressing Business Needs As more businesses embrace marketing automation, vendors … Continue reading »
Biggest B2B Marketing Challenges [Survey]
The need for better quality leads is a greater challenge than the need for more leads, according to a Salesfusion survey of nearly 700 B2B marketers from companies with less than $100 million in annual revenues. The results align with previous research from Demand Gen Report, in which B2B marketers said that their top priority … Continue reading »
Tips for Successful Content Marketing
How do you write content that will remove the fears of your prospects, clearly explain what you offer, and then move prospects toward purchasing? Tips on how to craft effective messaging that convinces and converts. 1. Prospects’ Point of View The foundation of any good sales message is an understanding of the interests and needs … Continue reading »
Marketing Automation Growth Opportunities
Few businesses are maximizing marketing automation opportunities. Marketing automation will only get bigger in the coming years as marketers grow more comfortable with the technology. The adoption and usage has a way to go. A December 2014 study by Ascend2, indicates 24% of marketing professionals worldwide reported using marketing automation extensively. 35% had a limited … Continue reading »
Most Valuable Marketing Automation Features [study]
Lead nurturing (52%) and analytics and reporting (51%) are the most valuable features of a marketing automation system, according to survey results from Ascend2 and its Research Partners. Previous research has found those to also be the most-requested features by buyers, although lead scoring, another highly-requested feature, was cited by few respondents as valuable to … Continue reading »
The Benefits of Marketing Automation
Marketing automation is still new and complex enough that even vendors of automation systems face challenges running their own marketing operations on their own platforms. Despite the complexity, adoption has been fairly rapid and widespread, and there is still potential for further uptake, according to a new eMarketer report, “Marketing Automation: Examining Users and Usage, … Continue reading »
Marketing Automation and B2B Lead Nurturing
Bizo recently released a survey that found lead nurturing is a critical tool for marketers, but at the same time, there is plenty of room for optimization, particularly when it comes to email. Some of the key findings of the survey “The State of B2B Lead Nurturing,” are included in the infographic below. Are you … Continue reading »