BersonDeanStevens, Inc.
Marketing Automation Features and Benefits

Marketing Automation Features and Benefits

by | Jun 7, 2022 | Marketing, marketing automation, marketing technology

Marketing automation empowers marketers to focus on the strategic initiatives rather than get bogged down with the tactical implementation, and it aligns sales and marketing towards accomplishing common goals. This all adds up to decreased costs and increased revenue.

Marketing Automation Features

Campaign and Email Management

Create and track highly targeted marketing campaigns. Manage end-to-end email campaigns, including database management, target list creation and segmentation, email personalization, and SPAM-compliant auto unsubscribe capabilities.

Website Search Engine Optimization

Connect with your customers early in the buying cycle with search engine-friendly pages.

Landing Page and Forms

Create dynamic landing pages and forms. Build reusable templates to create a consistent look and feel. Instantly create leads in your CRM system for immediate sales follow-up on all form submissions.

Lead Reporting and Analytics

Get comprehensive insight into your marketing programs by program type, lead source, and promotions — in real-time. Seamlessly track lead-to-revenue to measure the ROI of your lead generation programs.

“91% of the most successful users agree that marketing automation is ‘very important’ to the overall success of their marketing across channels.” —Ascend2

Marketing Automation Benefits

Effective Multi-Channel Campaign Management

Streamlines the execution of complex marketing campaigns across multiple channels, including websites, email, events, and social media with a centralized marketing platform.

Improves Sales Collaboration

Aligns marketing and sales goals to improve collaboration and convert leads into customers.

Shortens Your Sales Cycle

Delivers highly relevant dynamic content to prospects at the right time, right place and right channel, guiding them through the buying cycle.

Quantifies and Prioritizes Leads

Captures, identifies, scores and nurtures leads based on profile, behavior, interests, and conversion readiness to deliver sales-ready leads.

Real-Time Visibility

Provides insight into campaign performance and return on investment (ROI) with robust analytics.

To learn how to best use Marketing Automation to increase ROI, check out this article.

As a recognized Marketing Automation leader for the past decade, we work with firms to help them utilize their marketing technology to increase revenue. To see how we can help you, schedule a free consultation or email Lori Berson at lberson@BersonDeanStevens.com.

BersonDeanStevens has been a recognized brand strategy and marketing leader for over 25 years, including over a decade in Marketing Automation. We work in partnership with you to differentiate your brand and achieve your business goals. Client list.