Marketers to Boost Influencer Budgets in 2017 According to November 2016 research conducted by Linqia, nearly half of marketers in the US plan to ramp up their budget for influencer-focused campaigns. Brand marketers are eager to partner with influencers, particularly to attract millennials. The typical influencer-marketing spend is between $25,000 to $50,000 per campaign this … Continue reading »
Key Social Trends for 2017: Live Video and Location-Based Ads
Social media is a major player in the most important conversations in media and marketing—including attribution, live streaming, digital video advertising and messaging. eMarketers report “US Social Trends for 2017: eMarketer’s Predictions for Attribution, Live Streaming, Messaging, Influencer Marketing and More” predicts what will happen in 2017. Marketers that want to know what offline actions … Continue reading »
Purchase Influencers [Survey]
Word-of-mouth influences the purchases of more US consumers than TV ads, a finding that holds true across generations, per respondents to a Deloitte survey. Looking at other sources of recommendations, recommendations from one’s social media circle (57%) tops online reviews from a stranger (52%) and endorsements from celebrities (30%) and online personalities (30%), according to … Continue reading »
How Brands Enlist Influencers for Unique Content
As concerns about ad blocking grow, influencer marketing is becoming more important to brands. YouTube, Instagram and Snapchat have become popular channels, and new tools are making it easier to work with influencers, per the “Influencer Marketing for US Brands: The Platforms to Watch, and the Best Ways to Work with Creators” eMarketer report. Additionally, … Continue reading »
Investment Priorities for Marketers in 2016
Agency executives and senior marketers plan to increase spending on a variety of different formats in 2016, including digital, social and mobile. According to research from RSW/US, 91% of agency executives in North America said they plan to significantly or somewhat increase spending in 2016 on digital for their clients. To compare, 79.6% of senior … Continue reading »