Marketing Automation Features and Benefits

Marketing automation empowers marketers to focus on the strategic initiatives rather than get bogged down with the tactical implementation, and it aligns sales and marketing towards accomplishing common goals. This all adds up to decreased costs and increased revenue. FEATURES Campaign and Email Management Create and track highly targeted marketing campaigns. Manage end-to-end email campaigns, … Continue reading »

5 Strategies to Improve Your Marketing Campaigns

Here are five marketing strategies you can use to improve your marketing efforts across multiple channels, messaging, and execution. 1. Determine whom you want to reach. Before creating any messaging, channel development, etc., you need to determine which audience segment you want to target. It’s best to create marketing personas to define these different groups … Continue reading »

Forms That Have The Best Conversion Rates

Form conversion rates continue to depend more on the type of form being used than the number of fields in the form, reports Formstack in its second annual “Form Conversion” study. This year’s study adds lead generation forms (such as those used for gated content downloads) to the list of analyses, finding that these forms … Continue reading »