Marketing Automation Features and Benefits

Marketing automation empowers marketers to focus on the strategic initiatives rather than get bogged down with the tactical implementation, and it aligns sales and marketing towards accomplishing common goals. This all adds up to decreased costs and increased revenue. FEATURES Campaign and Email Management Create and track highly targeted marketing campaigns. Manage end-to-end email campaigns, … Continue reading »

5 Strategies to Improve Your Marketing Campaigns

Here are five marketing strategies you can use to improve your marketing efforts across multiple channels, messaging, and execution. 1. Determine whom you want to reach. Before creating any messaging, channel development, etc., you need to determine which audience segment you want to target. It’s best to create marketing personas to define these different groups … Continue reading »

Top Email Marketing Initiatives in 2014

Email marketing is slated for budget increases, according to the recently-released StrongView study. The study reveals that respondents are paying more attention to increasing subscriber engagement (a leading 44% naming this one of their top-3 priorities) and improving segmentation and targeting (36%) than to growing their opt-in email list (31%). When it comes to email … Continue reading »

Mobile and Email Small Business Marketer’s 2014 Wish List [infographic]

With 2014 quickly approaching, many business professionals are planning to change their marketing strategies. Below are the top marketing objectives of small and medium-sized businesses’ (SMBs). Source: Direct Marketing News According to the j2 Global Forecast Survey: • 28.16% of small business professionals say increasing their online presence, such as setting up a website or … Continue reading »

Personalized Subject Lines Key to Higher Email Open and Click Rates [study]

Does email personalization have an effect on open rates? Research released earlier this year MailerMailer suggested that personalized emails tend to see higher open and click rates, although the same study last year found the opposite result. Now, new data from MailChimp supports the case that personalization can drive higher email open rates. Measuring the … Continue reading »

More Marketers Are Using Online Video In Email Campaigns

Marketers are using video to support their marketing efforts in a number of areas, per the Web Video Marketing Council, ReelSEO and Flimp Media in a new study, with the vast majority reporting positive effects. While survey respondents most commonly report using online video as part of their website marketing content (83.9%) and for YouTube … Continue reading »

Email Open and Click Rates, by Hour Scheduled

MailerMailer recently released its latest “Email Marketing Metrics Report,” a study rich in data and based on 1.4 billion email messages sent last year. One of the most interesting topics for email marketers covered in the report is how scheduling affects open and click rates. The study takes a look not only at open and … Continue reading »

How To Optimize Your GMail Campaigns

With over 400 million users worldwide, there’s a good chance many of your email subscribers are accessing your campaigns in Gmail. Optimizing your emails for specific email clients can help get your messages delivered and read. Emails that display the way you design them helps ensure your marketing efforts are much more effective. With the … Continue reading »