As companies continue to increase their investment in martech, especially in North America, making use of all these technologies as well as having them work together efficiently is a hurdle many firms are still working on. Two-fifths (39%) of the 265 marketing professionals surveyed for a Ascend2 report say they are currently working on implementing a … Continue reading »
Too Much Data Can Reduce Marketing Effectiveness [Survey]
Collecting too much data can create problems. An August 2018 Digital Element survey reported 15% of marketers discard at least half their collected data rather than sift through and make sense of it. Marketers often are unaware of how much data a single campaign collects, with search, social and other media creating a significant amount … Continue reading »
Why Personalization Remains Difficult for Marketers
Personalization is a key part of many marketing strategies, but it remains a very difficult task for marketers to implement effectively. In a recent Ascend2 survey of 190 marketing influencers worldwide, 63% of respondents said that data-driven personalization is a difficult tactic to execute. No other tactic listed in the survey—including content marketing, email marketing and … Continue reading »
Marketer’s Analytics Challenges to Upgrading Customer Experiences [Survey]
Organizations have become overloaded with data and many lack the resources and tools to efficiently make use of it. There are some emerging technologies could ease the struggles businesses have with analytics. In an April 2018 survey of 500 analytics and business intelligence professionals worldwide conducted by MicroStrategy, 24% of respondents said that cloud computing is … Continue reading »
B2B Marketing Data Integration with CRM
Data-driven growing pains are experienced by most marketers these days. According to a new study, many business-to-business marketers (B2B) are having issues with leveraging their customer relationship data. In a Dun & Bradstreet survey of 250 US B2B sales and marketing professionals, about four in ten respondents said they are novices or beginners when it … Continue reading »
How Marketers Are Integrating Data in Tech Stacks
About half of marketers worldwide are integrating data across their tech stacks, according to a January 2018 survey from Ascend2. While a slight majority are integrating data, 43% of respondents reported that they’re merely talking about doing this. Marketers that don’t shift from talking about data to actively using it could get left in the dust. … Continue reading »
Struggling with Data Analytics? [Survey]
There’s no doubt that analytics solutions are critical for a business’ success, but the complexity and rigidity of analytics offerings are major challenges for many, according to behavioral analytics provider Interana. Almost a third of US analytics users (30.0%) surveyed in March 2017 said their analytics technology is too hard to use, citing complicated interfaces. … Continue reading »
Marketers Use of Social Data [Research]
More than half of marketers in Europe and the US are using social data for their business activities. According to October research, another 23% are not, and it’s primarily because they just don’t have the time. According to June 2016 polling by Falcon.io, in partnership with Survey Sampling International, 64% of marketers said they use … Continue reading »
Predictive Analytics Throughout the Marketing Funnel
Business-to-business (B2B) brands now has a staggering amount of data available, and the goal of the marketing department is to use that data to deliver more effective results. Enter predictive marketing, which uses machine learning to deliver more accurate insights across the funnel to encourage sales from existing and new customers, per the new eMarketer … Continue reading »
Data Sources to Build Facebook Advertising Audiences [Report]
According to the latest annual Digital Marketer report from Experian Marketing Services, 8 in 10 marketers around the world use Facebook advertising as part of their marketing strategy. Respondents mostly use their followers list (54%) and Facebook’s demographic/interest data (51%) to build their audience targets, but almost half are also uploading their email subscriber lists … Continue reading »
Why Your Data Needs a Makeover [infographic]
Analyzing marketing data and communicating your findings clearly is vital. The most valuable marketing professionals will be those who can not only manipulate data, but who are creative enough to pull interesting patterns and suggest unique solutions. Everyone digests information differently. Accountants can often look at a spreadsheet and instantly spot what’s going on. The … Continue reading »
How Social Insights Are Being Used [study]
Companies from around the world are most likely to be using insights from social data to improve their customer service and understanding of market shifts, with a significant proportion leveraging social data for greater visibility into operations or communications. The study also finds that companies are monitoring and listening to social data to a greater … Continue reading »
Insights That Marketers and Agencies Want From Analytics [study]
On average, client-side marketers from around the world estimate that 43% of the analytics data they collect is useful for driving decision-making, while agencies similarly estimate that 40% is useful, per a recent study from Econsultancy and Lynchpin. The survey finds substantial year-over-year increases in the percentage of marketers and agencies reporting that analytics drive … Continue reading »
Marketers Top Digital Priorities For 2014
Marketers have two main digital marketing priorities for 2014, according to ExactTarget’s newly-released “2014 State of Marketing” report. Given a list and asked to identify their top 3, almost half of the respondents pointed to driving increased conversion rates (47%) and increasing and improving brand awareness (46%). Data figures prominently in the survey – 29% … Continue reading »
The Guide To Actionable Marketing Data
Data is a challenge for most organizations. While many companies collect information, most find it difficult to understand and leverage data to create the personalized experiences that website visitors expect. How can you make sure you get the most out of your customer data? Here are the statistics you need, as well as four actionable … Continue reading »
Data-Driven Marketing Efforts Increase
Marketers seek to widen their use of data in campaigns. Big Data has become a routine talking point for digital marketers, but are they merely paying the subject lip service, or shifting dollars as a result of their analysis? According to data management platform provider BlueKai, data-driven marketing has seen a 227% increase over the … Continue reading »