Why Personalization Remains Difficult for Marketers

Personalization is a key part of many marketing strategies, but it remains a very difficult task for marketers to implement effectively. In a recent Ascend2 survey of 190 marketing influencers worldwide, 63% of respondents said that data-driven personalization is a difficult tactic to execute. No other tactic listed in the survey—including content marketing, email marketing and … Continue reading »

Marketers Using AI Chatbots [Survey]

According to a December 2017 Freedman International and ClickZ survey of 500 marketers from the US and UK, only 7% of respondents said they currently use AI-powered chatbots. 27% reported that they’re looking into using chatbots, but most said their company was either not ready or didn’t have the budget to develop them. Conductor, stated 34% of the worldwide … Continue reading »

Struggling with Data Analytics? [Survey]

There’s no doubt that analytics solutions are critical for a business’ success, but the complexity and rigidity of analytics offerings are major challenges for many, according to behavioral analytics provider Interana. Almost a third of US analytics users (30.0%) surveyed in March 2017 said their analytics technology is too hard to use, citing complicated interfaces. … Continue reading »

Cross-Channel Buyer Journeys – Still a Mystery [Study]

Are you struggling to recognize your customers across devices, have frustration managing your data, or dream of mastering one-on-one communications? You are not alone. Almost 9 out of 10 executives at organizations in North America (at least $225 million in revenues) say that it’s at least a medium priority to provide and maintain an integrated … Continue reading »

Data-Driven Marketing = More Revenue [Research]

According to research, marketers put more dollars behind their data-driven marketing efforts, and saw revenue gains, between Q1 and Q2 2016 in the US. And this upward trend is expected to continue into Q3. In July 2016, Direct Marketing Association (DMA) and Winterberry Group found that 40.9% of marketing professionals surveyed said their organizations’ revenues … Continue reading »

Predictive Analytics Throughout the Marketing Funnel

Business-to-business (B2B) brands now has a staggering amount of data available, and the goal of the marketing department is to use that data to deliver more effective results. Enter predictive marketing, which uses machine learning to deliver more accurate insights across the funnel to encourage sales from existing and new customers, per the new eMarketer … Continue reading »

Healthcare Content Marketing Metrics Used to Measure Effectiveness [Survey]

US healthcare executives overwhelmingly use website traffic as a tool to measure content marketing success, according to a March 2016 report from True North Custom. About eight in 10 (79.6%) of those surveyed said so, with the next response more than 20 percentage points lower. About three in five (57.1%) respondents said they measure time … Continue reading »

How Marketers Are Dealing with Tech and Data [survey]

CEOs are anxious to use the power of digital platforms and their data to stay competitive and drive future growth. As a result, marketers that have embraced a data- and tech-driven approach are being tasked to spearhead digital initiatives that cut across the organization, helping raise the awareness and underscore the strategic importance of marketing … Continue reading »

Why Your Data Needs a Makeover [infographic]

Analyzing marketing data and communicating your findings clearly is vital. The most valuable marketing professionals will be those who can not only manipulate data, but who are creative enough to pull interesting patterns and suggest unique solutions. Everyone digests information differently. Accountants can often look at a spreadsheet and instantly spot what’s going on. The … Continue reading »

Types of Data Marketers Are Using For Personalization – And Their ROI [report]

Almost 6 in 10 company marketers agree that the ability to personalize content is fundamental to their online strategy and 54% are committed to providing a personalized web experience, according to a new Econsultancy report produced in association with Adobe. The study also looks at the types of data used to personalize the web experience … Continue reading »

Types of Data Used to Drive Marketing

45% of global marketers agree that data is the most underutilized asset in their organization, per survey results from Teradata. Indeed, while a majority currently collect a range of data types, including demographic (80%), customer service (72%) and customer satisfaction (62%), fewer report using the data. And although marketers ascribe various benefits to the use … Continue reading »