Mobile messaging app usage continues to ramp up. eMarketer projects that 1.82 billion people across the globe will use apps like Facebook Messenger and WeChat in 2017, an increase of 15.5% year over year. An additional 243 million mobile phone users worldwide will start using mobile messaging apps this year alone, according to “Messaging App … Continue reading »
Marketers Turn to Mobile Video to Boost Awareness [Study]
Why are advertisers embracing mobile video? And what challenges remain to be solved before wider adoption is seen? Mobile video is used by 44% of marketers to increase brand awareness, and 34% use it to engage with more targeted audiences, per April research conducted by Teads. Even with the heightened interest in and spending on … Continue reading »
Discover the Top Strategic Marketing Programs
Almost 9 in 10 CMOs and senior marketing executives from around the world believe that they will own the end-to-end customer experience by 2020, per results from an Economist Intelligence Unit (EIU) survey sponsored by Marketo. But with technological change spurring a vast array of potential interactions between brands and their customers, marketers must be … Continue reading »
How SmartPhone Usage Affects Marketing Tactics [Study]
Adult smartphone users in the US estimate spending as much time texting as talking on their devices, per results from a GfK survey of almost 6,000 adult smartphone users aged 18-64. On average, respondents estimated spending 22% of their daily smartphone time on each of these activities. That figure was higher among Millennials (83%), mothers … Continue reading »
Have you adapted your marketing automation and emails for mobile?
If not, you are way overdue! Did you know, today over 50 percent of emails are opened on mobile devices? That means mobile is your most important marketing channel. How to adapt your marketing programs for mobile. It’s not just about making your emails look good on mobile devices, you need to think in terms … Continue reading »
Top Marketing Channels Driving Calls [study]
Mobile-only media such as mobile search and display are the source of a majority of phone calls to businesses, according to an Invoca analysis of 32 million phone calls throughout 2014. But are these media referring high-quality calls? Looking at the top marketing channels driving calls, the study indicates that mobile search was by … Continue reading »
Mobile to pass desktop in search in 2015 [report]
In a year of mobile-related milestones, one stands out. 2015 will see mobile search reach the tipping point—the stage at which the majority of spend, organic traffic and paid clicks comes from smartphones and tablets, surpassing traditional desktop/laptop search activity, according to a new eMarketer report, “Key Digital Trends for 2015: What’s in Store—and Not … Continue reading »
Content Categories Mostly Consumed on Mobile [study]
Time spent accessing the internet on smartphones matched online time spent with PCs in January, according to a recent report from Millennial Media and comScore. But the extent to which online content was consumed on PCs versus mobile devices varied considerably by content category: for example, 80% of time spent with B2B content was via … Continue reading »
Daily Activities on Smartphones and Tablets [survey]
Smartphone owners spend 3.3 hours per day on their phones, while tablet owners average 3.1 hours a day on their devices, per a survey from ExactTarget. And while a recent Nielsen study suggests that daily time spent with mobiles is closer to one hour, the researchers indicate that smartphone owners just “can’t seem to put … Continue reading »
Mobile Stats That Will Change Your Marketing Strategy
Below are 15 insightful statistics about age groups, and how they interact with their mobile devices. Source: Uberflip.com Have you optimized your marketing for mobile? Call 877.447.0134 to learn how.
Mobile ad spending to rise 120% to $9.6B
Most Digital Ad Growth Now Goes to Mobile Mobile advertising continues to grow faster than expected, largely at the expense of desktop ad spending, which is flattening or declining more rapidly than previous predicted, according to new figures from eMarketer.US mobile advertising spending is expected to reach $9.60 billion by the end of this year, … Continue reading »
Smart Phones Now 62% of US Market
Smartphone penetration reached 62% of the US mobile subscriber market during the 3-month average ending in September (Q3), according to new figures from comScore, up 3% points from 59% on average during Q2. Nielsen also puts smartphone’s penetration growth at about 3% points, although it estimates that penetration stood at 64.7% in Q3, up from … Continue reading »
Why Mobile Marketing Is Critical
Are you leveraging mobile technology? As mobile web access continues to rise steadily, it’s important for you to stay ahead of the game in order to maintain relationships with your customers and to make sure they keep coming back for more. The following infographic should convince you to leverage mobile devices: (click to enlarge) Discover … Continue reading »
Why Tablets and Smartphones Need To Be Considered Separately [report]
Fragmentation of mobile is a key 2013 trend Categorizing tablets has vexed marketers since Apple first introduced the iPad in 2010. Several years into the tablet market’s dramatic expansion, the distinctions between smart devices are becoming clearer. According to a new eMarketer report, “Key Digital Trends for Midyear 2013: The Fragmentation of Mobile,” diverging use … Continue reading »