Gone are the days of text-heavy blog posts that leave your audience hungry for more. To captivate and engage in today’s digital landscape, you need to serve up an irresistible all-you-can-eat content buffet that’s not only high-quality but also innovative and engaging. This means breaking away from traditional formats and exploring new, creative ways to capture your audience’s attention.
Let’s explore the essential ingredients marketers can use to satisfy and delight their audience.
Visuals: Tantalizing the Eyes and Appetite
Forget boring stock photos. Whet their appetite with mouthwatering visuals like infographics, charts, videos, gifs, original graphics, and even AI-generated imagery. These eye-catching elements can transform your content from bland to brilliant and make complex information more digestible while adding flavorful brand flair.
With user-friendly tools like Canva and Adobe Express (both offer free versions), anyone can cook up amazing visuals.
Podcasts: Audio Amuse-Bouches
Podcasts are soaring in popularity, offering an intimate, screen-free way to connect with your audience. Strategically sprinkle podcast episodes across your menu to build brand awareness and deliver value through stories, educational content, discussions, and industry insights. These AI tools make it simple to turn text into captivating podcasts: Wondercraft, Riverside, and Adobe Podcast.
Remember to promote new episodes through email, newsletters, social media, and your blog for a multi-channel approach.
Interactive Content: Letting Your Audience Sample the Goods
Interactive content invites your audience to actively participate in the experience. Quizzes, games, calculators, image sliders, AR filters, interactive videos, and other digital tools provide value while capturing contact info.
For example, an interactive calculator provides personalized data guiding users through their buying journey while keeping them engaged. To get started, check out Okendo, Quizgecko, and Meiro.
User-Generate Content (UGC): Customer-Crafted Signatures
User-generated content offers authenticity and community. Highlight UGC-like social shares, video testimonials, and reviews to show you value your clients while improving engagement. Some easy-to-use tools include GatherUp, Boast, and TrustPilot.
Time To Dine on Captivating Content!
Like an artful chef, captivating content requires the right blend of visuals, audio, interactive elements, and UGC artfully presented across channels. Serve up your audience a journey that informs, entertains, and provides value. Do this, and your content will leave them satisfied and eager to come back for more.
For help with your content strategy and marketing, schedule a call or email Lori Berson at lberson@BersonDeanStevens.com.
BersonDeanStevens has been a recognized brand strategy and marketing leader for over 25 years. We work in partnership with you to differentiate your brand and achieve your business goals. Client list.