With the end of 2019, it’s time for B2B marketers to look towards 2020 and determine the goals and strategies they’ll use to achieve them. In a recent report, B2B marketing professionals have listed converting leads to customers and increasing sales leads as their top two marketing objectives in the coming year. But how will these … Continue reading »
Listeners Response to Podcast Ads
Are you using podcasts to promote your business? Nearly half of listeners checked out an advertiser’s website after hearing a promotion on a podcast, with 8% making a purchase as a result of the ad, according to a study by the Interactive Advertising Bureau (IAB) and Edison Research. What’s interesting is 42% said they considered … Continue reading »