Why Use Marketing Automation

The proliferation of digital channels and devices has made it challenging for marketers to accurately target prospects with the right messages, on the right devices, at the right times. Prospects are managing more of the buying process themselves, creating decision shortlists by researching brand websites and social channels without ever speaking to a sales rep. As … Continue reading »

Demand Generation Priorities for B2B Marketing [Report]

Approximately two-thirds of B2B marketers expect to increase their demand generation budgets this year, according to Demand Gen Report’s annual Demand Generation Benchmark Report. Based on a survey of 131 marketers from a variety of industries, the study finds that the most important priority is a focus on lead quality over lead quantity. That focus … Continue reading »