Discover the Top Strategic Marketing Programs

Almost 9 in 10 CMOs and senior marketing executives from around the world believe that they will own the end-to-end customer experience by 2020, per results from an Economist Intelligence Unit (EIU) survey sponsored by Marketo. But with technological change spurring a vast array of potential interactions between brands and their customers, marketers must be … Continue reading »

B2B Marketers Focus on Customer Acquisition [report]

B2B marketers from mid-size companies (50-1000 employees) are focusing their attention and budgets more on customer acquisition than retention, and relatively few report having management objectives tied to customer retention, customer satisfaction, and up-sell revenue metrics. That’s according to a new report from Act-On Software conducted by Gleanster Research, which examined customer relationship management at … Continue reading »

Targeting – A Top Marketing Challenge [study]

Marketers are focusing on customers this year—both new and old. According to a February 2014 study by DNN in collaboration with Lawless Research, Survey Sampling International (SSI) and Qualtrics, acquiring new customers and increasing retention were the top two 2014 marketing priorities for US marketing executives, cited by 87% and 86%, respectively. A December 2013 … Continue reading »

How Small Businesses Drive Revenues and Success [study]

Referrals Drive Success—and Revenues—for Small Businesses Customer acquisition is the top challenge according to small-business owners. Small businesses still face hurdles when it comes to acquiring new business. In a Q1 2014 study by Gallup and Wells Fargo, attracting customers, targeting business opportunities and finding work or new business was the top challenge among US … Continue reading »

Leads – The Primary Goal of Content Marketing

Nearly half of companies now have a formal content marketing strategy Content marketing saw its importance balloon between 2012 and 2013. According to the digital marketing company that delivers branded newsletters and content for vertical markets IMN’s “2013 Content Marketing Survey Report,” the number of US companies with formal content marketing strategies in place jumped … Continue reading »

Which Acquisition Channels Deliver The Best Customers?

Custora has released a new study examining e-commerce customer acquisition trends, based on data from 72 million customers of 86 US retailers across 14 industries. The study looks at which channels produce the most customers, but also which offer the greatest customer lifetime value (CLV). Highlights first: organic search has not only accounted for the … Continue reading »

Small Biz Increase Use of Digital Marketing, Due to Customer Acquisition Successes

The biggest change in how small businesses go about their work this year as opposed to 5 years ago is through their use – or increased use – of online marketing tools, according to results from a survey sponsored by Constant Contact. Indeed, compared to 5 years ago, the adoption of various online marketing tools … Continue reading »