Most Popular CMO Social Sharing Apps & Platforms

Here’s the most popular social sharing apps & platforms used by CMOs: Courtesy of Oracle Marketing Cloud and Leadtail, a social strategy firm that has built a panel of over 1,000 B2B and B2C CMOs and marketing executives located in North America and active on Twitter. What apps and platforms do you use? Contact Lori … Continue reading »

B2B CMOs Say Marketing’s Role is Expanding Quickly [study]

Almost all B2B marketing leaders agree that marketing must do things that it hasn’t done ever before to be successful, finds Forrester Research in a recent study conducted in partnership with the Business Marketing Association. Along with their expanding responsibilities, 78% say the marketing organization’s influence on corporate strategy is much greater, and 56% agree … Continue reading »