US Chief Marketing Officers (CMO) expect their marketing budgets to increase by an average of 6.9% over the next 12 months, according to the the Duke University’s Fuqua School of Business biannual CMO Survey. That represents an uptick from a 5.5% increase forecast 6 months ago, and is in spite of limited proof of ROI … Continue reading »
Here’s the most popular social sharing apps & platforms used by CMOs: Courtesy of Oracle Marketing Cloud and Leadtail, a social strategy firm that has built a panel of over 1,000 B2B and B2C CMOs and marketing executives located in North America and active on Twitter. What apps and platforms do you use? Contact Lori … Continue reading »
Asked to choose from 4 issues that keep them up at night, 34% of CMOs cite the creation of sustainable and engaging customer relationships and improving the customer experience as their top concern, according to data provided to MarketingCharts from a recent Korn Ferry survey. CMOs also are concerned about staying ahead and taking advantage … Continue reading »
According to the current IBM C-Suite Study, CMOs are wielding more power in the boardroom, as CEOs increasingly call on them for strategic input. The CMO now comes second only to the CFO in terms of the influence he or she exerts on the CEO. A growing number of CMOs are also liaising closely with … Continue reading »
Short on time and resources? Outsource to BDS. Call 877.447-0134.
Worsening trends for marketing analytics in the US, according to the latest CMO Survey from Duke University’s Fuqua School of Business. The percentage of projects estimated by CMOs to be using marketing analytics has dropped to 29% from 35% at this time last year, while two-thirds of CMOs now say their company doesn’t formally evaluate … Continue reading »
Almost all B2B marketing leaders agree that marketing must do things that it hasn’t done ever before to be successful, finds Forrester Research in a recent study conducted in partnership with the Business Marketing Association. Along with their expanding responsibilities, 78% say the marketing organization’s influence on corporate strategy is much greater, and 56% agree … Continue reading »