News and Insights
![Marketers’ MarTech Stack Plans [Report]](https://bersondeanstevens.com/wp-content/uploads/2022/06/Martech-Tools-400x250.jpeg)
Marketers’ MarTech Stack Plans [Report]
According to an Ascend2 report produced in partnership with Oracle, more than 8 in 10 marketers agree that they will have to add, remove, or replace components of their...
![Most Widely Used Video Types Used by Marketers [Study]](https://bersondeanstevens.com/wp-content/uploads/2022/05/harrison-kugler-qNzLI82MAso-unsplash-400x250.jpg)
Most Widely Used Video Types Used by Marketers [Study]
According to Vidyard and Demand Metric report, more than 8 in 10 marketing, sales, and customer experience executives say that video is becoming more important as a...
![2022 Top Marketing Objectives [Report]](https://bersondeanstevens.com/wp-content/uploads/2022/05/Marketing-Objectives-400x250.jpg)
2022 Top Marketing Objectives [Report]
According to the Nielsen 5th Global Annual Marketing Report, brand awareness is the top objective for marketers around the world this year, edging out customer...
![Types of Videos B2B Buyers Prefer [Study]](https://bersondeanstevens.com/wp-content/uploads/2022/05/VideoShoot-400x250.jpg)
Types of Videos B2B Buyers Prefer [Study]
According to the results of a Brightcove study conducted by Ascend2, video has a strong influence on the B2B buyer’s purchase journey. Virtually all (95%) of the buyers...
![Most Important Marketing Tactics Contributing to Campaign Performance [Report]](https://bersondeanstevens.com/wp-content/uploads/2022/05/Marketing-Tactics-400x250.webp)
Most Important Marketing Tactics Contributing to Campaign Performance [Report]
Almost 2,000 marketers around the world were asked by Nielsen to rank the order of importance of a variety of marketing tactics from most important (1) to least...
How to Best Use Marketing Automation to Increase ROI
While most businesses know that adopting Marketing Automation is more important than ever, it’s just one part of the solution. To generate ROI, you really need to make...
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