News and Insights
How Marketers Use AI
According to the latest Salesforce State of Marketing Report, there’s sustained growth in the share of marketers around the world who have a fully defined artificial...
Top 10 Global Brands in 2022
It's no surprise that for the 10th consecutive year, Apple is the most valuable brand in the world, according to the latest annual Interbrand rankings. This year, 9 of...
Communication Channels Preferred by Consumers
According to survey results from Lob and Comperemedia, more than 7 in 10 consumers open direct mail either immediately or the same day they receive it, and 62% report...
Average TikTok Engagement Rates
A new study from Conviva suggests that TikTok engagement rates are closely linked to follower count. 1,500 verified brand TikTok accounts were analyzed with a total of...
Marketing Automation Features and Benefits
Marketing automation empowers marketers to focus on the strategic initiatives rather than get bogged down with the tactical implementation, and it aligns sales and...
![Marketers’ MarTech Stack Plans [Report]](https://bersondeanstevens.com/wp-content/uploads/2022/06/Martech-Tools-400x250.jpeg)
Marketers’ MarTech Stack Plans [Report]
According to an Ascend2 report produced in partnership with Oracle, more than 8 in 10 marketers agree that they will have to add, remove, or replace components of their...
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