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![2022 Top Marketing Objectives [Report]](https://bersondeanstevens.com/wp-content/uploads/2022/05/Marketing-Objectives-400x250.jpg)
2022 Top Marketing Objectives [Report]
According to the Nielsen 5th Global Annual Marketing Report, brand awareness is the top objective for marketers around the world this year, edging out customer...
![Types of Videos B2B Buyers Prefer [Study]](https://bersondeanstevens.com/wp-content/uploads/2022/05/VideoShoot-400x250.jpg)
Types of Videos B2B Buyers Prefer [Study]
According to the results of a Brightcove study conducted by Ascend2, video has a strong influence on the B2B buyer’s purchase journey. Virtually all (95%) of the buyers...
![Most Important Marketing Tactics Contributing to Campaign Performance [Report]](https://bersondeanstevens.com/wp-content/uploads/2022/05/Marketing-Tactics-400x250.webp)
Most Important Marketing Tactics Contributing to Campaign Performance [Report]
Almost 2,000 marketers around the world were asked by Nielsen to rank the order of importance of a variety of marketing tactics from most important (1) to least...
How to Best Use Marketing Automation to Increase ROI
While most businesses know that adopting Marketing Automation is more important than ever, it’s just one part of the solution. To generate ROI, you really need to make...
Successfully Market Your Business For Just The Price of a Cheeseburger and Fries
Overview With pandemic shutdowns, the ‘great resignation’ (leading to millions of start-ups*), supply chain disruptions, and increasing inflation, it’s been tough to...
![B2B Marketers Go-To-Market Top Priorities [Survey]](https://bersondeanstevens.com/wp-content/uploads/2022/05/b2b_marketing-priorities-400x250.jpg)
B2B Marketers Go-To-Market Top Priorities [Survey]
According to the recent The State of B2B lead Management 2022 report from LeanData, Sales Hacker, Heinze Marketing and Outreach, B2B marketing and sales leaders found...
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