News and Insights
How Marketers are Thinking About Generative AI
Generative AI has witnessed tremendous hype in recent years, capturing the imagination of marketers worldwide. However, as the initial excitement subsides, marketers...
Embracing Personalization and Automation: Trends Shaping Email Marketing
In the ever-evolving world of email marketing, personalization and automation are taking center stage. According to a recent report by Litmus, email marketers are...
What Decision Makers Value in Thought-Leadership Content
Edelman and LinkedIn recently conducted a survey of almost 3,500 management-level global business executives, which found that decision-makers are more likely to value...
How Marketers Use AI
According to the latest Salesforce State of Marketing Report, there’s sustained growth in the share of marketers around the world who have a fully defined artificial...
Top 10 Global Brands in 2022
It's no surprise that for the 10th consecutive year, Apple is the most valuable brand in the world, according to the latest annual Interbrand rankings. This year, 9 of...
Communication Channels Preferred by Consumers
According to survey results from Lob and Comperemedia, more than 7 in 10 consumers open direct mail either immediately or the same day they receive it, and 62% report...
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