News and Insights
Rethinking ROI: The New Marketing Metrics
Marketing's measure of success is often boiled down to a single metric: Return on Investment (ROI). However, recent research commissioned by Iterable and conducted by...
How to Boost Email Performance
Email marketing remains a vital tool for businesses aiming to connect with their audience. However, the effectiveness of this tool is significantly influenced by how...
Gamification Marketing: What It Is and The Keys to Success
Are you looking for an exciting way to grab your audience's attention and keep them hooked? Gamification marketing might be the solution! By turning ordinary...
Decoding CEO Expectations: The Evolving Role of Marketing Teams
In today’s rapidly shifting business landscape, the relationship between Chief Executive Officers (CEOs) and their marketing counterparts has entered a phase of renewed...
Social Media Trends: How America Watches, Shares, and Connects
In the evolving world of social media, keeping up with platform popularity and usage trends is essential for marketers, content creators, and users alike. It has become...
Elevating Lead Quality and Quantity: The Impact of Paid Social and Email Strategies in B2B Marketing
According to the study by Integrate Pipeline360 and Demand Metric, B2B marketers are increasingly relying on paid social media and email marketing to generate leads,...
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