BrandFinance has ranked the world’s most powerful brands for 2016 based on factors such as familiarity, loyalty, promotion, marketing investment, staff satisfaction and corporate reputation. Disney – in climbing from the #12 spot – supplanted last year’s leader, Lego, which moved down to a close second. Several brands on the list were not in the … Continue reading »
America’s Most Patriotic Brands
The study looked at how close brands were to the consumer ideal when it came to how much patriotism consumers emotionally credited to the brand, assigning each a percentage score relative to a category benchmark. Jeep’s leading score of 98% (for the second consecutive year) means that it almost fully meets consumers’ emotional ideal for … Continue reading »
America’s 10 “Most Powerful” Brands of 2014
Source: CoreBrand Notes: Coca-Cola has topped the rankings since their inception in 2008, while Amazon is this year’s fastest riser, up 25 spots to 91. The overall BrandPower average score for the top 100 rankings is at its highest point this year since 2009, fueled by an increase in familiarity rather than favorability. About the … Continue reading »
Hashtags Boost Online Brand Visibility
Hashtags on Twitter, Tumbler, and Google+ and now Facebook, are becoming a powerful tool in a marketer’s multichannel arsenal — particularly given their effectiveness in boosting a campaign’s online visibility. For national brands and franchises that are tasked with promoting and driving traffic to local Web sites and brick-and-mortar locations, hashtags and active participation in … Continue reading »