America’s Most Patriotic Brands

The study looked at how close brands were to the consumer ideal when it came to how much patriotism consumers emotionally credited to the brand, assigning each a percentage score relative to a category benchmark. Jeep’s leading score of 98% (for the second consecutive year) means that it almost fully meets consumers’ emotional ideal for … Continue reading »

Hashtags Boost Online Brand Visibility

Hashtags on Twitter, Tumbler, and Google+ and now Facebook, are becoming a powerful tool in a marketer’s multichannel arsenal — particularly given their effectiveness in boosting a campaign’s online visibility. For national brands and franchises that are tasked with promoting and driving traffic to local Web sites and brick-and-mortar locations, hashtags and active participation in … Continue reading »