Artificial Intelligence (AI) is revolutionizing every aspect of marketing, offering a range of practical applications that can streamline processes, enhance personalization and customer engagement, and improve decision-making. However, it’s essential to understand both the benefits and limitations of AI to leverage its full potential effectively. Below are some of the practical applications of AI in marketing and the constraints to be aware of.
Practical Applications
- Data Cleaning
AI tools can automate the process of cleaning and organizing large datasets, ensuring accuracy and reliability for analysis.
Prompt: “Clean and standardize this dataset of customer contact information, removing duplicates and formatting inconsistencies.“ -
Accelerating Creativity and Ideation
AI can help brainstorm ideas for content, ad campaigns, and more, providing fresh perspectives and reducing creative blocks.
Prompt: “Provide five unique content ideas for a social media campaign promoting [product or service].” -
Personalized Outreach
AI enables personalized email marketing campaigns by analyzing customer data to tailor messages.
Prompt: “Create a personalized email template for customers who have abandoned their shopping carts.” -
Refreshing Content
AI can update and repurpose existing content to keep it relevant and engaging.
Prompt: “Revise this two-year-old blog post to include the latest 2024 industry trends and data.” - Sentiment Analysis
AI tools can analyze customer feedback and social media posts to gauge public sentiment toward a brand or product.
Prompt: “Analyze the sentiment of these customer reviews and summarize the overall customer perception for our latest product release.” -
Chatbots
AI-powered chatbots can handle customer inquiries, provide support, and enhance user experience on websites.
Prompt: “Set up a chatbot script to handle common customer service questions about shipping and return policies.” -
Meeting Note Transcriptions
AI can transcribe and summarize meeting notes, making information easily accessible and actionable.
Prompt: “Transcribe and summarize the key points from this marketing team meeting recording.” -
Video and Audio Editing
AI tools can edit video and audio files, adding effects, transitions, and enhancements quickly and efficiently.
Prompt: “Edit this video footage to create a 30-second promotional clip, including background music and captions.”
Prompting Tips
- Explain the task or problem as you would to a person. Treat AI as your assistant.
- Use examples to illustrate what you want.
- Give the model a “role” and tell it about your target audience.
- For detailed prompting tips, download our Prompting Frameworks.
Limitations of AI
- Factual Accuracy
- High-Level Strategy
- Reasoning and Logic
- Understanding Context
- Handling Uncommon Scenarios
- Humor
- Emotional Intelligence
- Consistency
- Representing Marginalized Groups
- Privacy
While AI is good for routine, repetitive, and data-driven tasks, it lacks the creativity, experience, and perception required to develop and implement viable, successful marketing experiences. Effectively using AI is all about balance; balance between the integration of AI and the experience and know-how of marketing professionals.
BersonDeanStevens (BDS) has been developing results-driven marketing strategies, content, campaigns, and programs for over 25 years. And, we bring the knowledge and expertise to incorporate AI when necessary to gain efficiencies and help boost results.
Whether you’re looking for a fractional CMO, need assistance when your internal workforce is overloaded, or need consulting from time to time, BDS is the perfect go-to resource.
Ready to take your marketing to the next level with AI? To get started, schedule a call or email Lori at lberson@BersonDeanStevens.com.
BersonDeanStevens has been a recognized brand strategy and marketing leader for over 25 years. We work in partnership with you to differentiate your brand and achieve your business goals. Client list.