Most Important Email Marketing Capabilities to Meet Marketing Goals

Email marketing should be the “launch point” to customer obsession, according to a report from Adobe and Forrester Consulting. Yet most marketers aren’t using email for this purpose, instead they’re relying on promotions and measuring performance through engagement metrics rather than customer satisfaction and innovation. In comparing those companies assessed to be “customer obsessed” with … Continue reading »

The Keys To Marketing To Small Businesses

Marketers must make better use of data about their small-business customers It’s a basic rule of marketing that knowing your customers is key to targeting, reaching and pulling them in. But when it comes to small and medium-sized businesses (SMBs), which make up a large chunk of all firms in North America, many marketing executives … Continue reading »