Even though marketers have a number of channels they work with on a daily basis, email continues to be a major part of how they communicate and connect with their customers and prospects. With brands battling for attention in the inbox and focusing on increasing engagement, it’s worth taking a look a new email benchmarks … Continue reading »
Marketing Services Outsourced [Survey]
There have been numerous discussions around outsourcing and insourcing — the efficiencies, quality and reduced costs — including the agency vs. consultancy debate. But how much do larger companies outsource? Of course it depends on what kind of work, but a recent Merkle study suggests that data sourcing is at the top of the list, … Continue reading »
Marketing Campaign Priorities [Report]
In their push towards digital marketing and advertising, marketers’ priorities seem to be more digital than traditional forms of media, according to the new Nielsen report. For example, respondents cited audience targeting – for which digital is highly touted – as their top campaign priority this year. Ad creative is the second-most prominent priority for … Continue reading »
The Future of Content Marketing [Research]
Marketers predicted that they will use more content-driven campaigns and audio and emerging formats in 2020, according to new research from World Media Group. About 80% of marketing professionals worldwide surveyed in October 2019 said they expect content-led campaigns to grow over the next two years, with 19% saying they expect they would stabilize. Only … Continue reading »
Email Marketing Priorities for 2020 [Report]
Two of the key email marketing strategy priorities marketers hope to achieve are to increase sales revenue (59%) and to boost the number of leads generated (49%). But these are only two factors in marketers’ quest to make email marketing more effective, according to the latest Ascend2 report. 3 Key Takeaways: 1. Marketers Are More … Continue reading »
Email Marketing – How to Ensure Email Deliverability
After putting in countless hours creating the strategy, designing the graphics, writing the copy, programming, and segmenting your target audiences, you’ll definitely want to make sure the intended recipients receive your email. Unfortunately, we’ve all experienced less than 100% deliverability. Most are due to soft bounces, hard bounces, unsubscribes and spam filters, etc. Email bounces … Continue reading »
Why Targeted Emails are Better Than Email Blasts
Email marketing is a tried-and-true digital channel that marketers across all industries are using to reach and engage their audience. For every dollar spent on email marketing, the average return on investment across industries is between $38 and $45. 95% of those who opt into email messages from brands find these messages somewhat or very useful. 68% of marketers believe email is … Continue reading »
Most Important Email Marketing Capabilities to Meet Marketing Goals
Email marketing should be the “launch point” to customer obsession, according to a report from Adobe and Forrester Consulting. Yet most marketers aren’t using email for this purpose, instead they’re relying on promotions and measuring performance through engagement metrics rather than customer satisfaction and innovation. In comparing those companies assessed to be “customer obsessed” with … Continue reading »
Ideal Marketing Mix [Study]
Struggling to optimize your marketing across channels? You’re not alone. It’s the biggest challenge facing marketers today. A new study from Millward Brown Digital finds that this continues to be a monumental struggle, with marketers demonstrating a lack of confidence in their media allocations. Just 32% of the marketers surveyed by MBD reported having confidence … Continue reading »
What Top Performing Marketers Are Doing [Report]
Top-performing marketing teams commit to the customer journey and the customer experience, collaborate with other business units and enjoy buy-in from their executive leadership, according to Salesforce’s latest annual “State of Marketing” report that surveyed almost 4,000 marketing leaders across various countries. 18% of respondents are “extremely satisfied” with the current outcomes realized as a … Continue reading »
Most Effective and Difficult Digital Marketing Tactics
Email is the most effective digital marketing tactic, and it also benefits from a relative ease in execution, per the survey from Ascend2 and its Research Partners. Given the B2B skew (66% of respondents), fewer selected paid search as being effective as did social media (34% and 41%, respectively). That’s despite other indications that paid … Continue reading »
The Value of Inactive Email Subscribers [Report]
Inactive email subscribers are still valuable customers, reports MailChimp in an analysis of 6.6 billion sends through its platform that included 60 million e-commerce purchases and 40 million email addresses from retailers using its list segmentation and automation e-commerce features. Inactive subscribers were found to outperform non-subscribers across key metrics such as order frequency, retention … Continue reading »
How SmartPhone Usage Affects Marketing Tactics [Study]
Adult smartphone users in the US estimate spending as much time texting as talking on their devices, per results from a GfK survey of almost 6,000 adult smartphone users aged 18-64. On average, respondents estimated spending 22% of their daily smartphone time on each of these activities. That figure was higher among Millennials (83%), mothers … Continue reading »
Digital Marketing Tactics Compared [report]
B2B marketers count lead generation as their top marketing objective, while B2C marketers are most heavily focused on driving sales this year, according to Webmarketing123’s latest annual State of Digital Marketing” report. The survey’s findings are split into B2B and B2C segments, allowing for a comparison of both groups. The results suggest that while B2B … Continue reading »
Acquisition vs. Retention: The Best Channels
Roughly 8 in 10 global company marketers agree that it is cheaper to retain than acquire a customer, but they’re more likely to be focusing on acquisition than retention, according to results from a study by Econsultancy with Oracle Marketing Cloud. In fact, 4 in 10 respondents to the survey say they are more focused … Continue reading »
Marketing Channels E-Commerce Companies Are Investing In
Media mix is a frequent topic all marketers are curious about. It’s a critical decision that requires getting and spending money, such as setting a media budget or purchasing a software tool. This MarketingSherpa chart illustrates the channels e-commerce companies are investing in. Email marketing is almost universally used by e-commerce companies Email marketing is … Continue reading »
Landing Pages – The Key to Email Marketing
Three-quarters of marketing professionals worldwide use landing pages as part of their marketing efforts, according to November 2013 polling by ExactTarget. And more recent research suggests that these are becoming a key feature of email marketing campaigns. In a February 2014 study by Ascend2, more than six in 10 marketers worldwide said that landing pages … Continue reading »
Essential Technologies [study]
87% of American adults now access the internet in some form, says the Pew Research Center’s Internet & American Life project – and some 71% use it on a typical day. Results from the survey indicate that the internet has become almost indispensable to many of its users: close to three-quarters say it would be … Continue reading »
Email Fun Facts [infographic]
Some might believe email is dead, well the facts in this infographic from Marketo will dispel those rumors. Did you know the 5 key attributes of engaging emails are: • Trustworthy • Conversational • Relevant • Coordinated across channels • Strategic Are your emails generating sales? Call 877.447.0134 now to learn how.
Mobile and Email Small Business Marketer’s 2014 Wish List [infographic]
With 2014 quickly approaching, many business professionals are planning to change their marketing strategies. Below are the top marketing objectives of small and medium-sized businesses’ (SMBs). Source: Direct Marketing News According to the j2 Global Forecast Survey: • 28.16% of small business professionals say increasing their online presence, such as setting up a website or … Continue reading »
Which Content Marketing Channels Are Most Important?
A new study from Unisphere Research (sponsored by Skyword) suggests that tried-and-true content distribution vehicles such as company websites and email campaigns are seen as the most essential for content marketing, rated as either extremely important or important by 88% and 73% of survey respondents, respectively. Interestingly, 7 in 10 believe that it’s important to … Continue reading »
How Email Marketing Has Changed
Since 2008, marketers have adopted a more simplified email sign-up process for new subscribers and now ask for significantly less personal information, according to a recent study by Return Path. The report, which was based on an analysis of 61 email marketing programs in 2008 and 76 programs in 2013, found that today 33% of … Continue reading »
Email Volume Growth Trends
The average email subscriber gets 416 commercial messages per month, says Return Path, and that number may just get higher. The latest quarterly email benchmark study [download page] from Experian Marketing Services indicates that email volume grew by 17.9% year-over-year in Q2. That follows an 11.6% increase in Q1, a relatively modest 5.4% bump in … Continue reading »
Off-Peak Email Messages Get The Most Opens
MailerMailer recently published the results of its annual analysis of email marketing metrics, with a section devoted to open and click rates by hour scheduled as well as by day of the week. This type of analysis always proves interesting to email marketers, although it always comes with the requisite disclaimer: results will differ by … Continue reading »
50% of Businesses Believe Social Offers Greatest Marketing Opportunities
Digital marketing offers greater opportunities for businesses over the next year than more traditional channels, according to a new report. When asked to identify which three marketing channels offer the greatest opportunities, half of brands (50%) mentioned social media followed by email (43%) and websites (35%). In fact the top 10 most cited channels are … Continue reading »
The Best Ways For B2B Exhibitors To Share Product Info
B2B exhibitors say that their most important objectives for participating in exhibitions are to build brand awareness and identify and reach new customers, according to a new study released by the Center for Exhibition Industry Research (CEIR). But how best to share product information in order to support those goals? Results from the study suggest … Continue reading »
How To Optimize Your GMail Campaigns
With over 400 million users worldwide, there’s a good chance many of your email subscribers are accessing your campaigns in Gmail. Optimizing your emails for specific email clients can help get your messages delivered and read. Emails that display the way you design them helps ensure your marketing efforts are much more effective. With the … Continue reading »
Gmail Tabs: Why They Help Email Marketers [report]
Curious about Gmail’s new Tabs feature and how it has impacted your marketing emails? With Tabs, Gmail users are actually reading more of their marketing email. Read this new ReturnPath Report to learn about the early impact and implications of the email experience with Tabs. Take your marketing to the next level. Outsource to BersonDeanStevens. … Continue reading »
How To Write The Perfect Email Subject Line [infographic]
Take your email marketing to the next level. Call Lori at 877.447.0134, or Lori@BersonDeanStevens.com
Personalized Ads – What You Need to Know
Email, social lead preferred personalized ad formats Personalizing digital ads has become a priority for marketers, as data has made them better able to segment and target their consumer base. And in general, consumers have shown a fair amount of receptivity to these personalized ads. In an August 2012 survey from ChoiceStream, 35% of US … Continue reading »
Mobile and Targeting Drive Up Email Opens
Mobile device adoption and the use of marketing automation to send more targeted emails are among the biggest impacts on email performance, according to a new eMarketer report, “Email Benchmarks: Key Metrics and Trends for 2013.” A February 2013 survey from enterprise email service provider BlueHornet showed that 71.8% of US email users ages 24 … Continue reading »
Email Subject Line Keywords – What’s Most Effective
Emails with the word “alert” in their subject lines have a 38.1% higher than average open rate and 61.8% higher click rate, according to a recent study by British marketing firm Adestra.The keywords “free delivery” (+50.7% higher open rate, +135.4% click rate) and “bulletin” (+15.8%, +12.7%) also performed very well in the email campaigns analyzed. … Continue reading »
Average Worker Spends 28% of Their Workday Using Email [McKinsey Report]
Your inbox is more important than your office. It’s where work really gets done. The average worker spends 28% of their time on email, according to a July McKinsey Global Institute report. That means more than two hours each workday are eaten up reading and writing messages. The quickest way to boost workday productivity is … Continue reading »
Email Beats Social for Influence and Conversions [study]
While Facebook may allow online influencers to reach large numbers of people, email is more efficient, as a larger proportion of the people reached via email actually become customers, according to a new study of social referral marketing campaigns by SocialTwist, titled “The Connected Consumer: Brand Advocacy Trends from 100+ Social Campaigns.” SocialTwist looked at … Continue reading »
Which Tactics Work Best For Email Marketers? [study]
Email is a critical outreach channel for most B2C and B2B marketers. While creating content is always a challenge, other tactics that can help email marketers achieve strong results—including segmenting and optimizing the email message—are also some of the most difficult to pull off. Putting relevant content in front of the appropriate audience is key … Continue reading »
Email Subject Lines, Which Terms Work and Don’t Work [study]
Adestra has released its latest email subject line analysis report, looking at the keywords and phrases that fare best and worst across a number of sectors. With email volumes on the rise and clutter an issue for recipients, having a strong subject line is as important as ever, particularly as consumers rate the subject line … Continue reading »
Top 3 Tools Used by SMBs For Digital Marketing
SMBs measure success by sales, lead generation. Small and medium-sized businesses (SMBs) may not always have the same resources as their larger counterparts, but that doesn’t mean the importance of digital marketing is lost on them. And as the cost of digital marketing tools drops, SMBs are moving fast to incorporate them into the overall … Continue reading »