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BersonDeanStevens, Inc.

Marketing ROI Calculator

Tools For Success

With this easy-to-use calculator, you can quickly see how much revenue your marketing efforts will generate with and without Marketing Automation (MA).

Simply enter the “Number of Leads” you expect your campaign will deliver and the average “Anticipated Deal Value” from each lead in the two boxes below.

The rates shown below reflect standard conversion levels at each stage of the marketing funnel. You can alter these rates using the arrow keys to reflect your individual situation. Once your data is entered, the calculator will show your gross marketing revenue both with and without Marketing Automation.

 
Enter The Number of Leads Anticipated
 
Enter The Value of an Average Order
 
No Marketing Automation
 
With Marketing Automation

Leads

0

Rates

Without MAWith MA

Leads

0

Marketing
Qualified*

0
20%
30%

Marketing
Qualified

0

Sales
Accepted*

0
42%
50%

Sales
Accepted

0

Won Deals*

0
5%
5%

Won Deals

0

Gross Marketing Revenue

 

Ready to increase your revenue with automation?

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“Companies that invest in Marketing Automation increase lead generation 15-20%.”
– Forrester Research

* * *

“Marketing Automation is no longer an optional solution but… essential to assure business success.”
— Nucleus Research

*Based on marketing benchmarks and Forrester Research and Nucleus Research quotes above.