Why BersonDeanStevens?
Creativity. Experience. Results.
Most agencies pitch senior talent, then hand your account to a junior team. At BDS, the people who earn the business are the people doing the work. Lori Berson and our senior team lead every engagement, from strategy through execution.
When Working With BDS, You Get:
27+ Years of Cross-Industry Insight
BDS was founded in 1997. We’ve helped companies in financial services, healthcare, insurance, and consumer brands navigate every major shift from print to digital to AI. That pattern recognition across industries is how we spot opportunities your competitors miss.
Executive-Level Marketing Leadership Without a Full-Time Hire
Our fractional CMO and CCO model gives you senior strategic leadership on your terms. Lori has taught at UCLA and Art Center College of Design and has led engagements for Charles Schwab, Anthem, Disney, Paramount, and Warner Bros. That experience is on your account from day one.
AI and Automation That Actually Work
We’ve been building workflow automation for over a decade. AI is integrated across strategy, content, campaigns, and reporting, not as a novelty, but as a practical tool that saves time and reduces wasted spend.
Strategy and Creative Developed Together
Most agencies separate the thinking from the making. We don’t. Strategy and creative are one practice here, which means nothing gets lost in translation between what’s intended and what gets built.
Deep Expertise in Regulated Industries
Financial services, healthcare, and insurance require marketing discipline most agencies aren’t built for. Compliance, approval workflows, and fiduciary considerations aren’t obstacles for us. They’re the operating environment we know best.
Companies Hire BDS To:
- Fix marketing that’s costing money without producing pipeline.
- Get senior strategic leadership without the overhead of a full-time CMO or CCO.
- Automate manual processes that eat 20+ hours of staff time every week.
- Launch, rebuild, or reposition a brand in a competitive market.
- Build marketing systems that keep working after the engagement ends.
What This Looks Like for You
Senior Strategists. Full-Service Team. One Point of Contact.
Lori and our senior team do the work. Strategy, creative, technology, and analytics are all integrated, not handed off.
Flexibility That Matches How You Actually Work
Retainer, project, or fractional. We structure engagements around your needs, not ours.
Results You Can Measure
We set goals, track metrics, and report on what’s working. We’re accountable to your outcomes.
