Who We Are

Lori B

Founder, Fractional CMO & CCO, and Author

Lori Berson founded BersonDeanStevens over 27 years ago with a clear conviction: companies deserve senior marketing leadership that is equally strategic and creative. She serves as fractional CMO and CCO for BDS clients, leading brand strategy, campaign development, AI integration, workflow automation, and marketing transformation engagements.

Lori has developed revenue-generating marketing programs for Anthem, Charles Schwab, Dole, Paramount, Disney, and Warner Bros. She taught advertising and marketing at UCLA and Art Center College of Design (her alma maters) and is a frequent speaker on marketing strategy and AI. She is the co-author of Ready-Made Marketing.

Evon R

Marketing Strategy, Content Ideation and Development, and Author

Evon has over 25 years of experience developing strategic, creative, and measurable marketing programs for companies in financial and legal services, healthcare, and real estate. She has held executive marketing positions at publicly traded and private companies, built award-winning campaigns, and published numerous articles and white papers nationally. Evon co-authored Ready-Made Marketing and earned both her undergraduate degree and California Teaching Credential from UCLA.

David H

Senior Web Developer and Marketing Technology Specialist

David brings 21+ years of experience in web development and marketing technology. He builds and manages websites, content systems, and workflow automation platforms and specializes in integrating CRM, email, analytics, and automation tools into cohesive, high-performing marketing stacks.

Annie D

UX/UI, Visual Designer

For the past 16 years, Annie has worked with a variety of clients developing cutting-edge online media, user interface designs, and content management systems. An exceptional designer, Annie can take any idea and create the perfect visual solutions.

She is proficient in AI, CSS, HTML5, XHTML, XML, LAMP, Javascript, Jquery, API, Ajax, MySQL, WordPress, PHP, Bootstrap, Responsive Design, Mobile App UI Design, and Social Media.

Steve A

Senior Art Director and Designer

Specializing in art direction, UI/UX, visual design, and branding, Steve has over 20 years of experience creating brand experiences that stimulate engagement. From websites and advertising campaigns to infographics, newsletters, media kits, sales collateral, packaging, and events, Steve has worked with companies of all sizes from startups to Fortune 500 organizations.

Jeff M

Multimedia Director and Video/Audio Editor

For more than 22 years Jeff has worked as a director, camera operator, videographer, and editor, creating corporate and instructional videos, podcasts, motion graphics, and original music. He has extensive experience working on numerous prime-time television and feature film productions, including Seinfeld, NewsRadio, Becker, How I Met Your Mother, The New Adventures of Old Christine, Whitney, and others.

As a Certified Legal Video Specialist (CLVS), Jeff produces video depositions, onsite documentaries, and courtroom video presentations for the legal community.

Robert S

Public Relations and Marketing Communications

Robert learned how to tell and sell stories in Hollywood, where the story is everything. He became a PR consultant after a career as a film producer, story editor, and screenwriter. Robert has provided marketing and public relations counsel to consumer products manufacturers, entertainment and amusement companies, non-profit groups, technology companies, and thought leaders in multiple industries.

How We Work Together

Every BDS engagement is built on the same foundation: senior expertise, integrated execution, and genuine accountability to your results. We don’t hand work off to junior staff after the kickoff call. We stay involved from strategy through measurement, and we treat your business with the same care we’d apply to our own.