B2B Marketers to Increase Content and Mobile Budgets in 2014

Content marketing is coming to the forefront this year. According to a December 2013 study by Advertising Age, three-quarters of business-to-business (B2B) marketers planned to up content spending in 2014, and just 1.3% said they would decrease their content budget. Digital is fueling the rise in content marketing, with B2B marketers planning to increase spending … Continue reading »

Increase in Online Presence a Priority For 2014 [study]

Next year, SMBs are planning to focus on building more of their businesses online. Research from j2 Global indicated that a general increase in online presence, including things as basic as setting up a website or online store, was the top priority for 2014 for nearly three in 10 SMB professionals surveyed. Automating marketing email … Continue reading »

14 Brands That Increased Revenue with Responsive Web Site Design

Missing revenue opportunities? Can you afford not to redesign your web site to be mobile friendly?  If you need some examples of the positive impact of mobile friendly web sites then here are a bunch of companies that have benefited from significant uplift in the key metrics following the implementation of responsive design. Lovehoney [+60% … Continue reading »