Which Ad Types Are Considered Most Annoying [Survey]

Reasons for blocking ads point in the direction of user experience. While it’s clear that internet users are unhappy with ad loads overall, there are also some types of ads they like more—or less. The ones that are found to be most annoying get in the way of the users ability to view the content … Continue reading »

Mobile & Video Ads Deliver More per Impression

In the first quarter of 2014, the vast majority of digital marketing spend across display, social, video and mobile was allocated to display ads (83%), which delivered 84% share of actions. Video (4% share of impressions) and mobile (1% share) ads each outperformed in terms of share of actions, with video accounting for 6.5% share … Continue reading »

Interactive Mobile and Video Ad Click Through Rates – Higher Than Standard Banners

Mobile ads that integrated interactive and animated features saw click-through rates (CTRs) multiple times higher than standard banner ads last year across a variety of verticals, reports Millennial Media in a year-in-review analysis of advertising activity on its network. For example, both automotive and education advertisers generated CTRs that were on average 3.5 times higher … Continue reading »

How to Grow Your Business with Video – Workshop

Video Marketing: Must Know Tactics and Tips, June 8 Art Center College of Design Instructor: Lori Berson Register: http://www.artcenter.edu/acn (Space is limited.) Find out how to grow your business with video. Video is the medium of choice for online communications. Agencies and clients today demand engaging and interactive content that is relevant, shareable, and measurable. … Continue reading »

YouTube Ads Rewind 2013

Here are the ads we chose to watch on YouTube in 2013. This video celebrates just some of the great work done by brands. Do you remember these? Any favorites? ADS (in order of appearance) Honda – Honda “Hands”: http://youtu.be/Dxy4n0UT82o Oreo – Oreo Separator Machine: http://youtu.be/pii4G8FkCA4 Orangina – Mission 404: http://youtu.be/fOrr2RbB0-0 Heineken – Departure Roulette: … Continue reading »

Video Ad Views Continue To Rise

The number of video ads Americans are watching on desktops and notebooks continues to increase seemingly with every passing month, with the rate of growth easily outpacing concurrent increases in online content video views. The latest figures from comScore indicate that the number of video ad views grew to 24.5 billion in October, up more … Continue reading »

Which Type of Advertising is Trusted and Acted On Most? [report]

Online consumers around the world place their greatest amount of trust in earned media, while TV wins among paid media, finds Nielsen in its latest “Trust in Advertising” report. 84% of respondents said they completely or somewhat trust recommendations from people they know, a 6% point increase from 2007. Branded websites (+9% points to 69%), … Continue reading »